Ironic Consumption
Bibliographic Data
| ID | 2237604 |
|---|---|
| Authors | Caleb Warren (0000-0002-4211-3455, Eller College of Management at the University of Arizona, 1130 E. Helen St., McClelland Hall, 320, P.O. Box 210108, Tucson, AZ 85721-0108, USA, corresponding author), Gina S Mohr (Colorado State University) |
| Editors | Eileen Fischer (0000-0002-8212-0414), Amna Kirmani, Cait Lamberton (0000-0001-7160-7270) |
| Year | 2019 |
| Volume | 46 |
| Issue | 2 |
| Pages | 246-266 |
| Publication date | 2019-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucy065 |
| OpenAlex | W4249551055 |
| Language | EN |
| Citations received | 9 |
| References cited | 54 |
Ironic consumption refers to using a product (brand, style, behavior, etc.) with the intent of signaling a meaning (identity, message, belief, etc.) that reverses the conventional meaning of the product. We report five studies showing that people are more likely to think that a consumer is using a product ironically when the product is incongruent with the consumer's known identity or beliefs. The impression that ironic consumers make on an observer depends on the observer's relationship with the consumed product. When a consumer uses a product associated with the observer's in-group (e.g., wearing a "Powered by Kale" shirt in front of a vegan), observers have a less favorable impression if they believe the consumer is using the product ironically. Conversely, when a consumer uses a product that is not associated with the observer's in-group (e.g., wearing a "Powered by Kale" shirt in front of a meat-eater), observers have a more favorable impression if they believe the consumer is using the product ironically. Collectively, our studies suggest that consumers can use products ironically to selectively signal one meaning to an in-group (who is likely to detect irony), and another to out-groups (who are unlikely to detect irony
Advertising · Aesthetics · Art · Business · Consumption (sociology) · Identity (music) · Impression · Irony · Linguistics · Meaning (existential) · Observer (physics) · Product (mathematics) · Consumer Behavior in Brand Consumption and Identification · Humor Studies and Applications · Language, Metaphor, and Cognition · Marketing · Mathematics · Philosophy · Psychology · Social Psychology
A framework for considering dissociative identity effects in consumption
Where irony goes
From inertia to action
Middle Aged Men in Lycra and the Performative Irony of Watching Tour de France
Is fashion stupid? Ironic representations of fashion in popular Hollywood films
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
Two wrongs is what makes it more right
What comes after fields, capitals, habitus? Suggestions for future cultural consumption research in Australia
Trickle-Round Signals
Foodies
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Signaling Status with Luxury Goods
On the pretense theory of irony.
Benign Violations
The nature of human altruism
Why Do People Use Figurative Language?
You Are What They Eat
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
Universal dimensions of social cognition
Social Psychology of Intergroup Relations
Obligatory Processing of the Literal Meaning of Ironic Utterances
Stop Complaining! The Social Costs of Making Attributions to Discrimination
When Social Networking Is Not Working
On Satire and Parody
Muting the Meaning A Social Function of Irony
Isn't it ironic? Defining the scope of humorous irony
Irony comprehension
Where is the humor in verbal irony
Why not say it directly? The social functions of irony
Risky business
Going green to be seen
Distinction. A Social Critique of the Judgement of Taste
Deviation, rejection, and communication
Watching "bad" television
Verbal irony as implicit display of ironic environment
Type of evaluation and marking of irony
Culture and Consumption
Consumer Research and Semiotics
Poststructuralist Lifestyle Analysis
Possessions and the Extended Self
How Consumers Consume
Kitsch as a Repetitive System
Delicate Snowflakes and Broken Bonds
Humor, Comedy, and Consumer Behavior
Women Skating on the Edge
Humorous Complaining
What Makes Things Cool? How Autonomy Influences Perceived Coolness
The Red Sneakers Effect
Taste Regimes and Market-Mediated Practice
Demythologizing Consumption Practices
Subtle Signals of Inconspicuous Consumption
Veiling in Style
Where Consumers Diverge from Others
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Fashion
| Unique citing works | 9 |
|---|---|
| Citations per year | 1,29 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |