Jaakko Aspara
Biographic Data
| ID | 153353 |
|---|---|
| NAME | Jaakko Aspara |
| GIVEN NAMES | Jaakko |
| FAMILY NAME | Aspara |
| SIGNATURE | ASPARA J |
| AFFILIATIONS | a Helsinki School of Economics (HSE) , University of Art and Design Helsinki (UIAH) , Finland |
| ORCID | 0000-0001-7982-5053 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 2 |
Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising
Public policy-makers have been noted to sometimes ignore marketing/consumer research, even when the policy issue clearly pertains to consumption markets. We embark to identify factors that may explain policy-makers’ limited attention to marketing/consumer research, especially in cases related to consumer affairs that may have public health implications. Empirically, we focus on policy-making around the advertising of alcohol products. Having been…
Struggles in organizational attempts to adopt new branding logics: The Case of a Marketizing University
Recent research underlines that strong branded identities are created through co-creational processes in which multiple stakeholders are actively involved and brand identities are matched with cultural, political, and economic forces in society. However, there is a lack of in-depth research into how organizations attempt to adopt new branding logics. To address this research gap, we conduct a study of a university that is rebranding itself in acc…
Aesthetics of stock investments
Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related to one class of economic behavior, i.e., individuals’ investments. The purpose of this article is to explicate what roles aesthetics may play in people’s evaluations of companies’ stocks as investment objects. First, the author explains that investment decisions are partly based on aestheti…
Struggles in organizational attempts to adopt new branding logics: The Case of a Marketizing University
Recent research underlines that strong branded identities are created through co-creational processes in which multiple stakeholders are actively involved and brand identities are matched with cultural, political, and economic forces in society. However, there is a lack of in-depth research into how organizations attempt to adopt new branding logics. To address this research gap, we conduct a study of a university that is rebranding itself in acc…
Aesthetics of stock investments
Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related to one class of economic behavior, i.e., individuals’ investments. The purpose of this article is to explicate what roles aesthetics may play in people’s evaluations of companies’ stocks as investment objects. First, the author explains that investment decisions are partly based on aestheti…
Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising
Public policy-makers have been noted to sometimes ignore marketing/consumer research, even when the policy issue clearly pertains to consumption markets. We embark to identify factors that may explain policy-makers’ limited attention to marketing/consumer research, especially in cases related to consumer affairs that may have public health implications. Empirically, we focus on policy-making around the advertising of alcohol products. Having been…
Aesthetics of stock investments
Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related to one class of economic behavior, i.e., individuals’ investments. The purpose of this article is to explicate what roles aesthetics may play in people’s evaluations of companies’ stocks as investment objects. First, the author explains that investment decisions are partly based on aestheti…
Struggles in organizational attempts to adopt new branding logics: The Case of a Marketizing University
Recent research underlines that strong branded identities are created through co-creational processes in which multiple stakeholders are actively involved and brand identities are matched with cultural, political, and economic forces in society. However, there is a lack of in-depth research into how organizations attempt to adopt new branding logics. To address this research gap, we conduct a study of a university that is rebranding itself in acc…
Why do public policy-makers ignore marketing and consumer research? A case study of policy-making for alcohol advertising
Public policy-makers have been noted to sometimes ignore marketing/consumer research, even when the policy issue clearly pertains to consumption markets. We embark to identify factors that may explain policy-makers’ limited attention to marketing/consumer research, especially in cases related to consumer affairs that may have public health implications. Empirically, we focus on policy-making around the advertising of alcohol products. Having been…
Business (3 works) · Political science (3 works) · Aesthetics (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Law (2 works) · Law (2 works) · Marketing (2 works) · Public relations (2 works) · Sociology (2 works)