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Aesthetics of stock investments

Bibliographic Data

ID2165685
AuthorsJaakko Aspara (0000-0001-7982-5053, a Helsinki School of Economics (HSE) , University of Art and Design Helsinki (UIAH) , Finland, corresponding author)
Year2009
Volume12
Issue2
Pages99-131
Publication date2009-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueConsumption Markets & Culture (JOURNAL)
Journal identifiersISSN: 1025-3866 • E-ISSN: 1477-223X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10253860902840917
OpenAlexW2092519825
LanguageEN
Citations received5
References cited88

Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related to one class of economic behavior, i.e., individuals’ investments. The purpose of this article is to explicate what roles aesthetics may play in people’s evaluations of companies’ stocks as investment objects. First, the author explains that investment decisions are partly based on aesthetic intuition, which emerges as a counterpart to the logical‐epistemic analysis of company stocks. Second, it is explained that investment decisions are affected by the apprehended beauty of stocks in the sense of subjectively grasped “unity in variety” or “familiarity in the unfamiliar” which one may encounter when assessing a company and its earnings figures. Third, the author explains how an individual may actually have investment motives that go beyond the extrinsic/instrumental objective of maximizing expected financial returns. Such extra motives will be expressions of one’s ego or self and reflect the intrinsic appreciation of things represented by a company

Aesthetics · Art · Beauty · Behavioral economics · Business · Earnings · Economics · Epistemology · Intuition · Investment (military · Investment Decisions · Microeconomics · Political science · Stock (firearms · Aesthetic Perception and Analysis · Art History and Market Analysis · Decision-Making and Behavioral Economics · Law · Philosophy · Finance

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Unique citing works5
Citations per year0,33
Citation span2011 - 2025 (15)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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