Pachernwaat Srichai
Biographic Data
| ID | 1539391 |
|---|---|
| NAME | Pachernwaat Srichai |
| GIVEN NAMES | Pachernwaat |
| FAMILY NAME | Srichai |
| SIGNATURE | SRICHAI P |
| AFFILIATIONS | Chiang Mai University |
| ORCID | 0009-0003-1250-1662 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
Managing School Safety in Thailand
Child injuries are replacing infectious disease as the leading cause of mortality in developing countries. As school is one of the environments where children spend significant time during their formative years, school safety should be effectively managed, promoted, and prioritized. In Thailand however, school safety is considered to be of low priority compared with other educational issues, lacking effective policy, and with schools struggling t…
No prominent works on this page.
Managing School Safety in Thailand
Child injuries are replacing infectious disease as the leading cause of mortality in developing countries. As school is one of the environments where children spend significant time during their formative years, school safety should be effectively managed, promoted, and prioritized. In Thailand however, school safety is considered to be of low priority compared with other educational issues, lacking effective policy, and with schools struggling t…
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
Appeal (1 work) · Bureaucracy (1 work) · Business (1 work) · Child safety (1 work) · Commodification (1 work) · Crafts, Textile, and Design (1 work) · Cultural and Communication Design Research (1 work) · Cultural heritage (1 work) · Diverse Aspects of Tourism Research (1 work) · Engineering (1 work)