Gemma San Cornelio
Biographic Data
| ID | 161967 |
|---|---|
| NAME | Gemma San Cornelio |
| GIVEN NAMES | Gemma San |
| FAMILY NAME | Cornelio |
| SIGNATURE | SAN CORNELIO G |
| AFFILIATIONS | Universitat Oberta de Catalunya |
| ORCID | 0000-0002-0788-1483 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 36 |
| WORKS AS AUTHOR | 18 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Expanded productivity, contested authority
This article examines how highly cited scholarship published between 2020 and February 2025 frames the transformation of creativity under the influence of artificial intelligence. To address this question, the study uses a citation-informed targeted review combined with qualitative interpretive synthesis. Records were retrieved from Scopus and Web of Science, screened through a PRISMA-informed procedure, and ranked by citation prominence within a…
Going Viral or Building a Community
This article presents research on environmental activism on TikTok, focusing on creators on the platform specialized in climate change and sustainability topics. The aim of this research is to understand how eco-influencers navigate the tension between virality and community building, as well as how they understand their audiences. The study draws on an ethnographic approach, based on a sample of 60 accounts of Ibero-American eco-activists on Tik…
“My goal is to make sustainability mainstream”
Introduction In the face of the current climate crisis, environmental communication can contribute to providing new frames of understanding and promoting social change and positive citizen action. Through social media, on platforms like Instagram, concerned citizens embrace environmental communication activism ultimately reshaping the narratives regarding the climate crisis. These individuals, who we identify as both activists and environmental i…
“It is the Voice of the Environment that Speaks”, Digital Activism as an Emergent Form of Environmental Communication
This paper examines environmental communication among activists on social media, specifically on Instagram. Drawing from an ethnographic study, it highlights a new type of activism that focuses on daily actions, departing from traditional public protests, based on the belief that collective small-scale actions can drive significant changes. It is performed mainly by individuals, often with large followers, who adopt the influencers’ narrative to …
CHAPTER 12 Playful Practices
New species in the Mediterranean
[EN] Our work begins with the collection of waste on beaches with environmental activists. This waste, dumped into the sea, is returned and swallowed up again by the sea. Plastic bottles, cutlery, bags or condoms replace shells, crabs and other marine flora and fauna. We wanted to portray this new invasive plastic species that we find in our seas in a series of images made by means of the cyanotype photographic process, also known as blueprint. W…
Creatividad y futuros en stop motion
En el presente artículo presentamos los resultados de los talleres de creación de narrativas audiovisuales vinculados al proyecto Cazadores de historias del futuro, llevados a cabo en escuelas primarias y secundarias de Barcelona (España). Estos talleres, basados en la creación de historias mediante un juego de cartas colaborativo y su materialización mediante la técnica de stop motion, se produjeron en el contexto de un proyecto de investigación…
Theorising Media and Practice
Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and …
Environmental Influencers on Instagram
Environmental crisis is one of the main issues on the current social, political and media agenda that has spread to citizens engaging environmental activism in many ways. This paper focuses on the emergence of a very specific type of environmental activism in social media that we named as “eco-influencers”. Drawing on our findings of an ongoing digital ethnography (Pink et al. 2016; Hjorth, Horst, Galloway, Bell, 2017) among Instagram profiles de…
Bad mothers, good mothers and professional mothers
This paper focuses on an analysis of the narratives present in a set of eight Instagram accounts devoted to sharing information on maternity in the Spanish context. In a qualitative approach that uses participant observation and content analysis (5184 posts), the main objective is to identify the narratives surrounding maternity and to elaborate their relationship with feminist discourses, thus comparing them with previous and current conceptions…
Imaginarios sociales ante la crisis climática
En este artículo analizamos la emergencia de imaginarios ante la crisis climática a partir de una investigación etnográfica y de un análisis visual narrativo de 231 imágenes vinculadas a cuentas de Instagram dedicadas a la divulgación de contenidos medioambientales. Proponemos que estos activistas (que denominamos eco-influencers) están creando narrativas que dialogan con el imaginario social vinculado con la modernidad, cuestionando la separació…
Myths in visual environmental activism narratives on Instagram
Images are part of the communication strategies of both the hegemonic powers and political activism. Images have recently been the focus of studies on social movements, highlighting the importance of visual activism in social media. However, the relationship between these visual narratives and mythological structures and how they operate to mobilize social change has not been significantly explored. This study analyses the role of environmental a…
Mixed methods on Instagram research
In this article, we will present our insights on key methodological challenges emerged from the Selfiestories project, focused on selfies as personal narratives on Instagram. In this research, we approached the selfie practice in the context of user’s personal narratives (Georgakopoulou, 2016, From narrating the self to posting self(ies): A small stories approach to selfies. Open Linguistics 2(1): 300–317.) embedded in the everyday. We opted for …
Image-sharing and iconicity on social media during the Catalan conflict (2017)
The aim of this article is to analyse the role that images have played in the Catalan conflict, using the pictures produced in the days surrounding the independence referendum in Barcelona as a case study. As part of an ongoing research agenda on the role of images in social media, our goal is to develop a framework for the analysis of visual practices on social media in the course of creating and re-signifying images. The pictures analysed were …
Future Story Chasers
In this article, we will outline the co-design process of the Future Story Chasers storytelling game methodology. Future Story Chasers is a research project aimed at fostering the collective creation of stories based on a common fictional premise. A first experience was carried out in late 2017 in three primary and secondary schools in Barcelona, with approximately 200 participants from three different age groups and diverse social backgrounds. P…
Co-creation practices in music videos
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
The fruits of my own labor’
This article deals with the engagement of new media users in specific forms of participatory content production, focusing on productive and labour aspects in co-creative endeavours. We present a case analysis of a community-based filmmaking software, Moviestorm, focused on a specific set of practices – modding – and following the controversy that took place when a shift in the company’s business model altered the rules that tacitly constituted mo…
Maps, mobile phones and narratives
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Theorising Media and Practice
Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and …
Myths in visual environmental activism narratives on Instagram
Images are part of the communication strategies of both the hegemonic powers and political activism. Images have recently been the focus of studies on social movements, highlighting the importance of visual activism in social media. However, the relationship between these visual narratives and mythological structures and how they operate to mobilize social change has not been significantly explored. This study analyses the role of environmental a…
The fruits of my own labor’
This article deals with the engagement of new media users in specific forms of participatory content production, focusing on productive and labour aspects in co-creative endeavours. We present a case analysis of a community-based filmmaking software, Moviestorm, focused on a specific set of practices – modding – and following the controversy that took place when a shift in the company’s business model altered the rules that tacitly constituted mo…
Imaginarios sociales ante la crisis climática
En este artículo analizamos la emergencia de imaginarios ante la crisis climática a partir de una investigación etnográfica y de un análisis visual narrativo de 231 imágenes vinculadas a cuentas de Instagram dedicadas a la divulgación de contenidos medioambientales. Proponemos que estos activistas (que denominamos eco-influencers) están creando narrativas que dialogan con el imaginario social vinculado con la modernidad, cuestionando la separació…
Image-sharing and iconicity on social media during the Catalan conflict (2017)
The aim of this article is to analyse the role that images have played in the Catalan conflict, using the pictures produced in the days surrounding the independence referendum in Barcelona as a case study. As part of an ongoing research agenda on the role of images in social media, our goal is to develop a framework for the analysis of visual practices on social media in the course of creating and re-signifying images. The pictures analysed were …
Future Story Chasers
In this article, we will outline the co-design process of the Future Story Chasers storytelling game methodology. Future Story Chasers is a research project aimed at fostering the collective creation of stories based on a common fictional premise. A first experience was carried out in late 2017 in three primary and secondary schools in Barcelona, with approximately 200 participants from three different age groups and diverse social backgrounds. P…
Maps, mobile phones and narratives
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
The fruits of my own labor’
This article deals with the engagement of new media users in specific forms of participatory content production, focusing on productive and labour aspects in co-creative endeavours. We present a case analysis of a community-based filmmaking software, Moviestorm, focused on a specific set of practices – modding – and following the controversy that took place when a shift in the company’s business model altered the rules that tacitly constituted mo…
Co-creation practices in music videos
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Future Story Chasers
In this article, we will outline the co-design process of the Future Story Chasers storytelling game methodology. Future Story Chasers is a research project aimed at fostering the collective creation of stories based on a common fictional premise. A first experience was carried out in late 2017 in three primary and secondary schools in Barcelona, with approximately 200 participants from three different age groups and diverse social backgrounds. P…
Image-sharing and iconicity on social media during the Catalan conflict (2017)
The aim of this article is to analyse the role that images have played in the Catalan conflict, using the pictures produced in the days surrounding the independence referendum in Barcelona as a case study. As part of an ongoing research agenda on the role of images in social media, our goal is to develop a framework for the analysis of visual practices on social media in the course of creating and re-signifying images. The pictures analysed were …
Mixed methods on Instagram research
In this article, we will present our insights on key methodological challenges emerged from the Selfiestories project, focused on selfies as personal narratives on Instagram. In this research, we approached the selfie practice in the context of user’s personal narratives (Georgakopoulou, 2016, From narrating the self to posting self(ies): A small stories approach to selfies. Open Linguistics 2(1): 300–317.) embedded in the everyday. We opted for …
Environmental Influencers on Instagram
Environmental crisis is one of the main issues on the current social, political and media agenda that has spread to citizens engaging environmental activism in many ways. This paper focuses on the emergence of a very specific type of environmental activism in social media that we named as “eco-influencers”. Drawing on our findings of an ongoing digital ethnography (Pink et al. 2016; Hjorth, Horst, Galloway, Bell, 2017) among Instagram profiles de…
Bad mothers, good mothers and professional mothers
This paper focuses on an analysis of the narratives present in a set of eight Instagram accounts devoted to sharing information on maternity in the Spanish context. In a qualitative approach that uses participant observation and content analysis (5184 posts), the main objective is to identify the narratives surrounding maternity and to elaborate their relationship with feminist discourses, thus comparing them with previous and current conceptions…
Imaginarios sociales ante la crisis climática
En este artículo analizamos la emergencia de imaginarios ante la crisis climática a partir de una investigación etnográfica y de un análisis visual narrativo de 231 imágenes vinculadas a cuentas de Instagram dedicadas a la divulgación de contenidos medioambientales. Proponemos que estos activistas (que denominamos eco-influencers) están creando narrativas que dialogan con el imaginario social vinculado con la modernidad, cuestionando la separació…
Myths in visual environmental activism narratives on Instagram
Images are part of the communication strategies of both the hegemonic powers and political activism. Images have recently been the focus of studies on social movements, highlighting the importance of visual activism in social media. However, the relationship between these visual narratives and mythological structures and how they operate to mobilize social change has not been significantly explored. This study analyses the role of environmental a…
CHAPTER 12 Playful Practices
New species in the Mediterranean
[EN] Our work begins with the collection of waste on beaches with environmental activists. This waste, dumped into the sea, is returned and swallowed up again by the sea. Plastic bottles, cutlery, bags or condoms replace shells, crabs and other marine flora and fauna. We wanted to portray this new invasive plastic species that we find in our seas in a series of images made by means of the cyanotype photographic process, also known as blueprint. W…
Creatividad y futuros en stop motion
En el presente artículo presentamos los resultados de los talleres de creación de narrativas audiovisuales vinculados al proyecto Cazadores de historias del futuro, llevados a cabo en escuelas primarias y secundarias de Barcelona (España). Estos talleres, basados en la creación de historias mediante un juego de cartas colaborativo y su materialización mediante la técnica de stop motion, se produjeron en el contexto de un proyecto de investigación…
Theorising Media and Practice
Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and …
“My goal is to make sustainability mainstream”
Introduction In the face of the current climate crisis, environmental communication can contribute to providing new frames of understanding and promoting social change and positive citizen action. Through social media, on platforms like Instagram, concerned citizens embrace environmental communication activism ultimately reshaping the narratives regarding the climate crisis. These individuals, who we identify as both activists and environmental i…
“It is the Voice of the Environment that Speaks”, Digital Activism as an Emergent Form of Environmental Communication
This paper examines environmental communication among activists on social media, specifically on Instagram. Drawing from an ethnographic study, it highlights a new type of activism that focuses on daily actions, departing from traditional public protests, based on the belief that collective small-scale actions can drive significant changes. It is performed mainly by individuals, often with large followers, who adopt the influencers’ narrative to …
Expanded productivity, contested authority
This article examines how highly cited scholarship published between 2020 and February 2025 frames the transformation of creativity under the influence of artificial intelligence. To address this question, the study uses a citation-informed targeted review combined with qualitative interpretive synthesis. Records were retrieved from Scopus and Web of Science, screened through a PRISMA-informed procedure, and ranked by citation prominence within a…
Going Viral or Building a Community
This article presents research on environmental activism on TikTok, focusing on creators on the platform specialized in climate change and sustainability topics. The aim of this research is to understand how eco-influencers navigate the tension between virality and community building, as well as how they understand their audiences. The study draws on an ethnographic approach, based on a sample of 60 accounts of Ibero-American eco-activists on Tik…
Sociology (12 works) · Art (9 works) · Political science (8 works) · Social media (7 works) · Social science (7 works) · Computer Science (6 works) · Narrative (6 works) · Media studies (5 works) · Psychology (5 works) · Public relations (5 works)