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Peter Gibbard

Biographic Data

ID1648316
NAMEPeter Gibbard
GIVEN NAMESPeter
FAMILY NAMEGibbard
SIGNATUREGIBBARD P
AFFILIATIONSDepartment of Economics University of Otago Dunedin New Zealand
ORCID0000-0002-9370-5469
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS1
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Journalism in the Digital Age

    Open Access•Peter Gibbard•ARTICLE•Scottish Journal of Political…•2025•Cited by: 1•References: 18

    This article presents a theoretical model of the strategic interaction between a newspaper and a digital platform. According to this model, entry by the digital platform causes the newspaper to reduce its readership, quality and advertising, and also to lose advertising revenue. Thus, the model helps to explain the observed falls in newspaper revenue and employment of journalists that have accompanied the rise of digital platforms. As journalism …

  • Journalism in the Digital Age

    Open Access•Peter Gibbard•ARTICLE•Scottish Journal of Political…•2025•Cited by: 1•References: 18

    This article presents a theoretical model of the strategic interaction between a newspaper and a digital platform. According to this model, entry by the digital platform causes the newspaper to reduce its readership, quality and advertising, and also to lose advertising revenue. Thus, the model helps to explain the observed falls in newspaper revenue and employment of journalists that have accompanied the rise of digital platforms. As journalism …

  • Journalism in the Digital Age

    Open Access•Peter Gibbard•ARTICLE•Scottish Journal of Political…•2025•Cited by: 1•References: 18

    This article presents a theoretical model of the strategic interaction between a newspaper and a digital platform. According to this model, entry by the digital platform causes the newspaper to reduce its readership, quality and advertising, and also to lose advertising revenue. Thus, the model helps to explain the observed falls in newspaper revenue and employment of journalists that have accompanied the rise of digital platforms. As journalism …

Advertising (1 work) · Business (1 work) · Digital Platforms and Economics (1 work) · Economics (1 work) · Epistemology (1 work) · ICT Impact and Policies (1 work) · Journalism (1 work) · Media Influence and Politics (1 work) · Media studies (1 work) · Newspaper (1 work)

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