Nicholas J Ashill
Biographic Data
| ID | 1654740 |
|---|---|
| NAME | Nicholas J Ashill |
| GIVEN NAMES | Nicholas J |
| FAMILY NAME | Ashill |
| SIGNATURE | ASHILL N J |
| AFFILIATIONS | Victoria University of Wellington |
| ORCID | 0000-0002-7868-6175 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Yes, I Will Say Something
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined neither social marketing’s effect on interveners nor the mechanisms by which that might work. On the basis of reader response theory, we introduce a new concept, comedic reproducibility, defined as the perception that one can reuse stimuli to elicit mirth…
An Institutional View of Local Entrepreneurial Climate
This paper proposes a conceptual framework on the role of formal and informal institutional factors at the sub-national level (e.g., city) in shaping the climate conducive for the growth and success of micro, small, and medium enterprises. Extant literature reveals that institutional analyses tend to focus on either formal or informal institutions, in narrow and fragmented ways. Likewise, previous studies focused their analysis on national or cou…
The Determinants of Students' Perceived Learning Outcomes and Satisfaction in University Online Education
In this study, structural equation modeling is applied to examine the determinants of students' satisfaction and their perceived learning outcomes in the context of university online courses. Independent variables included in the study are course structure, instructor feedback, self‐motivation, learning style, interaction, and instructor facilitation as potential determinants of online learning. A total of 397 valid unduplicated responses from st…
Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives
It is widely recognized that many arts, sports and charitable organizations rely heavily on income from sponsorship. This paper selectively discusses the literature examining sponsorship, following the approach of Lynall et al. ( 2003 ) and the life cycle literature, following Quinn and Cameron ( 1983 ). The paper adopts a meta‐framework making use of multiple framing to develop complementary theoretic views and perspectives of the nature of spon…
Importance of information sources and media evaluations
The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed
An Institutional View of Local Entrepreneurial Climate
This paper proposes a conceptual framework on the role of formal and informal institutional factors at the sub-national level (e.g., city) in shaping the climate conducive for the growth and success of micro, small, and medium enterprises. Extant literature reveals that institutional analyses tend to focus on either formal or informal institutions, in narrow and fragmented ways. Likewise, previous studies focused their analysis on national or cou…
Importance of information sources and media evaluations
The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed
The Determinants of Students' Perceived Learning Outcomes and Satisfaction in University Online Education
In this study, structural equation modeling is applied to examine the determinants of students' satisfaction and their perceived learning outcomes in the context of university online courses. Independent variables included in the study are course structure, instructor feedback, self‐motivation, learning style, interaction, and instructor facilitation as potential determinants of online learning. A total of 397 valid unduplicated responses from st…
Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives
It is widely recognized that many arts, sports and charitable organizations rely heavily on income from sponsorship. This paper selectively discusses the literature examining sponsorship, following the approach of Lynall et al. ( 2003 ) and the life cycle literature, following Quinn and Cameron ( 1983 ). The paper adopts a meta‐framework making use of multiple framing to develop complementary theoretic views and perspectives of the nature of spon…
An Institutional View of Local Entrepreneurial Climate
This paper proposes a conceptual framework on the role of formal and informal institutional factors at the sub-national level (e.g., city) in shaping the climate conducive for the growth and success of micro, small, and medium enterprises. Extant literature reveals that institutional analyses tend to focus on either formal or informal institutions, in narrow and fragmented ways. Likewise, previous studies focused their analysis on national or cou…
Yes, I Will Say Something
Problematic and risky behaviors such as drunk driving, drug taking, and binge drinking are often undertaken in social situations where a bystander could intervene. To date, research has examined neither social marketing’s effect on interveners nor the mechanisms by which that might work. On the basis of reader response theory, we introduce a new concept, comedic reproducibility, defined as the perception that one can reuse stimuli to elicit mirth…
Business (4 works) · Advertising (2 works) · Communication in Education and Healthcare (2 works) · Marketing (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Affect (linguistics) (1 work) · Antecedent (behavioral psychology) (1 work) · Applied Psychology (1 work)