Importance of information sources and media evaluations
A cross‐national study
Bibliographic Data
| ID | 20501700 |
|---|---|
| Authors | Nicholas J Ashill (0000-0002-7868-6175, Victoria University of Wellington), Ugur Yavas (0000-0003-1046-0142, East Tennessee State University) |
| Year | 2005 |
| Volume | 12 |
| Issue | 4 |
| Pages | 51-62 |
| Publication date | 2005-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cross Cultural Management An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 1352-7606 • E-ISSN: 1758-6089 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/13527600510798132 |
| OpenAlex | W2150725330 |
| Language | EN |
| References cited | 20 |
The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media. Customers surveyed in Istanbul and Wellington serve as the database. Study results and their implications are discussed
Advertising · Business · Geography · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media, Gender, and Advertising · Marketing
| Highly cited | No |
|---|