Anjala S Krishen
Biographic Data
| ID | 1654989 |
|---|---|
| NAME | Anjala S Krishen |
| GIVEN NAMES | Anjala S |
| FAMILY NAME | Krishen |
| SIGNATURE | KRISHEN A S |
| AFFILIATIONS | University of Nevada, Las Vegas |
| ORCID | 0000-0002-4749-5130 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Creativity ambidexterity and sustainable business
This study proposes the importance of creative ambidexterity, a concept that comprises two central components: appropriate creativity and original creativity. We examine the link between self-assessed creative behaviours and creative thinking techniques (convergent and divergent thinking) as these links relate to creative ambidexterity. Using exploratory and confirmatory analyses, we show that while creative behaviours lead to appropriate creativ…
Consumer knowledge and sustainable decision-making
Entrepreneurship in the metaverse
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Understanding ESG scores and firm performance
Centering the margins
The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
Quality of College Life (QCL) of Students
Quality of College Life (QCL) of Students
The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Understanding ESG scores and firm performance
Centering the margins
Creativity ambidexterity and sustainable business
This study proposes the importance of creative ambidexterity, a concept that comprises two central components: appropriate creativity and original creativity. We examine the link between self-assessed creative behaviours and creative thinking techniques (convergent and divergent thinking) as these links relate to creative ambidexterity. Using exploratory and confirmatory analyses, we show that while creative behaviours lead to appropriate creativ…
Consumer knowledge and sustainable decision-making
Entrepreneurship in the metaverse
Psychology (5 works) · Business (4 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Social Psychology (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Entrepreneurship Studies and Influences (2 works) · Event (particle physics) (2 works) · Innovation and Knowledge Management (2 works)