Raffaele Filieri
Biographic Data
| ID | 1655470 |
|---|---|
| NAME | Raffaele Filieri |
| GIVEN NAMES | Raffaele |
| FAMILY NAME | Filieri |
| SIGNATURE | FILIERI R |
| AFFILIATIONS | Audencia Business School |
| ORCID | 0000-0002-3534-8547 |
| VERIFIED | Yes |
| TOTAL WORKS | 29 |
| TOTAL CITATIONS | 173 |
| AUTHOR COUNT | 29 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
Material versus experiential attributes in online Q&A
Purpose Drawing on self-determination theory (SDT), this research investigates the psychological mechanisms behind consumers’ intention to answer questions on online Q&A platforms depending on product attributes. Design/methodology/approach Across six studies, including field data and online experiments, we examine how, why and when product attribute framing (material vs. experiential) influences answer intention in Q&A contexts. Findings Consume…
From intrusion to advantage
This research examines the influence of perceived benefits on consumer responses to in-game advertising (IGA), using a mixed-method approach. A 2 × 2 between-subjects experiment exposed participants to advertisements differing in congruity and interactivity. Results showed that both interactivity and congruity positively affect perceived benefits, helping reduce psychological reactivity and promoting more favorable attitudes toward IGA. The data …
Biased or credible? Investigating perceived persuasiveness of AI-generated review summaries in online travel platforms
Engaging minds, driving action
The dark side of customer engagement on social media
Purpose Online customer brand engagement is often considered a positive outcome of customer-brand relationships. However, customer engagement (CE) can have a dark side. This study aims to investigate whether customer brand engagement affects self-esteem (SES), materialism (MAT), technology addiction and impulsive buying behavior, considering the role of gender. Design/methodology/approach We tested the hypotheses in our framework using covariance…
How to keep app users coming back
Purpose Mobile applications (apps) have become integral to daily life, yet fostering continued user engagement remains a challenge. This study aims to investigate factors influencing continuance intention by comparing goal-directed (e.g. educational) and experiential (e.g. gaming) apps. Design/methodology/approach Structural equation modeling analysis was applied to data extracted from 452 valid survey responses collected from users of popular Ch…
Virtual consumers’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention
Purpose Virtual influencers (VIs) are increasingly used for brand endorsements. While consumer interaction with VIs is growing, little is known about the motivations behind these interactions and how they influence consumer behavior. Design/methodology/approach Data were collected through an online survey of 298 users who interact with VIs. The model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings Consumers…
Beyond Unidimensional Trust and User Roles
Trust is a multidimensional concept composed of competence, benevolence, and integrity. However, scholars have mainly used unidimensional scales to measure trust. Drawing upon the Trust Transfer Model, this study assessed how different dimensions of digital platform trust, dual-role users (acting as both host and guest), and corporate social responsibility (CSR) influence trust in Peer-to-Peer hosts. A survey with 894 Airbnb users tested the stud…
Why, where, and how generations from Baby Boomers to GenZ share eWOM
Who is sharing green eWOM? Big data evidence from the travel and tourism industry
Although research has investigated the drivers of pro-environmental intentions, little research has adopted big data to understand the socio-demographic profile of customers who share electronic word-of-mouth (i.e., online reviews) about tourism services’ environmental practices (i.e., green eWOM). Our methodology includes a large sample of customers with different demographic characteristics and trip motivations, who shared green eWOM about diff…
Institutional forces, leapfrogging effects, and innovation status
Although SMEs' innovation adoption has been widely studied, little research has explored how SMEs strategize a continuously evolving technology in a complex institutional context over time. Drawing from institutional perspectives, our case study , based on 44 interviews and field observation, seeks to analyze how institutional forces interact with the Wi-Fi adoption process at three small organizations with different innovation statuses. Results …
Perceived identity threat and brand advocacy responses to different types of brand-related attacks
Purpose Users frequently target rival brands through direct criticism or indirect customer insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose of this study is to classify online attacks into brand-targeted attacks and consumer-targeted attacks and further investigate their differential impacts on brand advocacy and the underlying mechanism and a boundary condition of those impacts. Design/methodology/approac…
All words have consequences
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
Examining the role of consumer motivations to use voice assistants for fashion shopping
Artificial intelligence-enabled voice assistant services have received notable scholarly attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers. However, the consumer motivations to use digital voice assistants and their effect on the purchase intentions of online fashion shoppers are unexplored. To bridge this literature gap, this study presents a unique theoretical model grounded in the consumer innovativenes…
Short video marketing and travel intentions
Hotels’ environmentally-framed eWOM. The moderating role of environmental culture
Social media interactions, purchase intention, and behavioural engagement
Consumers increasingly interact with multimedia posts shared by peers on social media (SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption model (IAM), we examine the relationship between Consumer-to-Consumer’s (C2C) social media interactions (SMIs, Facebook and Instagram) and consumers’ intention (i.e., purchase intention) and behaviour (i.e., behavioural engagement (BE), liking, sharing, commenting), considerin…
Assessing the relationship between gamified advertising and in-app purchases
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is affecting any consumers cohort, millennials represent the lion’s share among m-commerce users. Businesses are anyway struggling to better obtain the attention of a younger consumers. Indeed, the more competitors start to use m-commerce, the more differentiating communication strategies get difficult. To continue to attract the consideration from younger consumers, …
Eliciting positive emotion through strategic responses to Covid-19 crisis
The impact of service attributes and category on eWOM helpfulness
Mobile apps for healthy living
Subjective well-being, mobile social media and the enjoyment of tourism experience
Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being h…
ILoveLondon
What makes an online consumer review trustworthy
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Resident-tourist value co-creation
ILoveLondon
Short video marketing and travel intentions
Subjective well-being, mobile social media and the enjoyment of tourism experience
Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being h…
Eliciting positive emotion through strategic responses to Covid-19 crisis
All words have consequences
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Hotels’ environmentally-framed eWOM. The moderating role of environmental culture
E-WOM and Accommodation
Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth. In this article, we adopt the elaboration likelihood model to identify what influences travelers to adopt information from ORs in th…
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
What makes an online consumer review trustworthy
Resident-tourist value co-creation
The impact of service attributes and category on eWOM helpfulness
Mobile apps for healthy living
Subjective well-being, mobile social media and the enjoyment of tourism experience
Drawing on the broaden-and-build theory of positive emotions, this study treats tourist pre-existing subjective well-being as an antecedent to the use of mobile social media (MSM) for sharing tourism experiences. The study further examines how the sharing influences tourism experience. Data were collected from a sample of 1084 consumers who have experience of using MSM for sharing tourism experiences. The results show that subjective well-being h…
ILoveLondon
Social media interactions, purchase intention, and behavioural engagement
Consumers increasingly interact with multimedia posts shared by peers on social media (SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption model (IAM), we examine the relationship between Consumer-to-Consumer’s (C2C) social media interactions (SMIs, Facebook and Instagram) and consumers’ intention (i.e., purchase intention) and behaviour (i.e., behavioural engagement (BE), liking, sharing, commenting), considerin…
Assessing the relationship between gamified advertising and in-app purchases
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is affecting any consumers cohort, millennials represent the lion’s share among m-commerce users. Businesses are anyway struggling to better obtain the attention of a younger consumers. Indeed, the more competitors start to use m-commerce, the more differentiating communication strategies get difficult. To continue to attract the consideration from younger consumers, …
Eliciting positive emotion through strategic responses to Covid-19 crisis
Metaverse marketing
The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing‐focused discourse on the key challenges and transf…
Examining the role of consumer motivations to use voice assistants for fashion shopping
Artificial intelligence-enabled voice assistant services have received notable scholarly attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers. However, the consumer motivations to use digital voice assistants and their effect on the purchase intentions of online fashion shoppers are unexplored. To bridge this literature gap, this study presents a unique theoretical model grounded in the consumer innovativenes…
Short video marketing and travel intentions
Hotels’ environmentally-framed eWOM. The moderating role of environmental culture
Who is sharing green eWOM? Big data evidence from the travel and tourism industry
Although research has investigated the drivers of pro-environmental intentions, little research has adopted big data to understand the socio-demographic profile of customers who share electronic word-of-mouth (i.e., online reviews) about tourism services’ environmental practices (i.e., green eWOM). Our methodology includes a large sample of customers with different demographic characteristics and trip motivations, who shared green eWOM about diff…
Institutional forces, leapfrogging effects, and innovation status
Although SMEs' innovation adoption has been widely studied, little research has explored how SMEs strategize a continuously evolving technology in a complex institutional context over time. Drawing from institutional perspectives, our case study , based on 44 interviews and field observation, seeks to analyze how institutional forces interact with the Wi-Fi adoption process at three small organizations with different innovation statuses. Results …
Perceived identity threat and brand advocacy responses to different types of brand-related attacks
Purpose Users frequently target rival brands through direct criticism or indirect customer insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose of this study is to classify online attacks into brand-targeted attacks and consumer-targeted attacks and further investigate their differential impacts on brand advocacy and the underlying mechanism and a boundary condition of those impacts. Design/methodology/approac…
All words have consequences
The power of electronic Word of Mouth in inducing adoption of emerging technologies
Why, where, and how generations from Baby Boomers to GenZ share eWOM
Material versus experiential attributes in online Q&A
Purpose Drawing on self-determination theory (SDT), this research investigates the psychological mechanisms behind consumers’ intention to answer questions on online Q&A platforms depending on product attributes. Design/methodology/approach Across six studies, including field data and online experiments, we examine how, why and when product attribute framing (material vs. experiential) influences answer intention in Q&A contexts. Findings Consume…
From intrusion to advantage
This research examines the influence of perceived benefits on consumer responses to in-game advertising (IGA), using a mixed-method approach. A 2 × 2 between-subjects experiment exposed participants to advertisements differing in congruity and interactivity. Results showed that both interactivity and congruity positively affect perceived benefits, helping reduce psychological reactivity and promoting more favorable attitudes toward IGA. The data …
Biased or credible? Investigating perceived persuasiveness of AI-generated review summaries in online travel platforms
Engaging minds, driving action
Digital Marketing and Social Media (22 works) · Business (20 works) · Psychology (17 works) · Marketing (15 works) · Social Psychology (14 works) · Advertising (13 works) · Computer Science (12 works) · Consumer Behavior in Brand Consumption and Identification (11 works) · Tourism (10 works) · Technology Adoption and User Behaviour (9 works)