Beyond Unidimensional Trust and User Roles
A Multidimensional Role-Based Approach to Trust
Bibliographic Data
| ID | 10919857 |
|---|---|
| Authors | Stéphane Salgado (0000-0002-3040-5987, Centre National de la Recherche Scientifique), Raffaele Filieri (0000-0002-3534-8547, Audencia Business School, corresponding author), Fabienne Chameroy (0000-0002-1446-6173, Aix-Marseille Université) |
| Year | 2026 |
| Volume | 65 |
| Issue | 3 |
| Pages | 894-915 |
| Publication date | 2026-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Travel Research Bulletin (JOURNAL) |
| Journal identifiers | ISSN: 0147-2399 • E-ISSN: 1552-6763 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/00472875241305628 |
| OpenAlex | W4405912627 |
| Language | EN |
| Citations received | 1 |
| References cited | 117 |
Trust is a multidimensional concept composed of competence, benevolence, and integrity. However, scholars have mainly used unidimensional scales to measure trust. Drawing upon the Trust Transfer Model, this study assessed how different dimensions of digital platform trust, dual-role users (acting as both host and guest), and corporate social responsibility (CSR) influence trust in Peer-to-Peer hosts. A survey with 894 Airbnb users tested the study’s hypotheses. The findings show that platform competence-based trust and CSR strongly influence trust toward hosts, while integrity has a weaker effect, and benevolence is only significant for dual-role users. Host trust mediates the relationship between platform trusting beliefs and customer satisfaction. The study reveals that dual-role users moderate the relationship between benevolence-based trust and trust toward hosts, while CSR’s effect on host trust is stronger for users with single role. The study has implications for Peer-to-Peer organizations and service providers
Business · Competence (human resources) · Dual (grammatical number) · Dual role · Internet privacy · Computer Science · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · Psychology · Sharing Economy and Platforms · Social Psychology
Corporate Social Responsibility
Antecedents of trust in the sharing economy
The Nature and Role of Feedback Text Comments in Online Marketplaces
Marketing in the Sharing Economy
Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb
The limits of trust-free systems
Testing measurement invariance of composites using partial least squares
Co-creation
Factors of satisfaction and intention to use peer-to-peer accommodation
Mirror, mirror on the wall
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents1
Developing and Validating Trust Measures for e-Commerce
When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems
Improving PLS-SEM use for business marketing research
Evidence of the Effect of Trust Building Technology in Electronic Markets
An Integrative Model of Organizational Trust
Impacts of Peer-to-Peer Accommodation Use on Travel Patterns
How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust
E-commerce
Building Effective Online Marketplaces with Institution-Based Trust
Multigroup Analysis in Partial Least Squares (PLS) Path Modeling
A triadic framework for collaborative consumption (CC)
Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling
Swift Guanxi in Online Marketplaces
Trust, trustworthiness, and trust propensity
Trust Transfer on the World Wide Web
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
How to perform and report an impactful analysis using partial least squares
Trust, Satisfaction, and Online Repurchase Intention
Progress in partial least squares structural equation modeling use in marketing research in the last decade
The Commitment-Trust Theory of Relationship Marketing
When to use and how to report the results of PLS-SEM
Common Method Bias in PLS-SEM
An Integrative Model of Organizational Trust
In Sharing Economy We Trust
Modelling and testing consumer trust dimensions in e-commerce
Why It Pays to Get Inside the Head of Your Opponent
Perspective-Taking and Self-Other Overlap
A test for multigroup comparison using partial least squares path modeling
The sharing economy
An investigation on online reviews in sharing economy driven hospitality platforms
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Selective marketing for environmentally sustainable tourism
When guests trust hosts for their words
Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours
Hotels’ environmentally-framed eWOM. The moderating role of environmental culture
Trust and reputation in the sharing economy
"The Market for "Lemons
Airbnb
Sharing Versus Pseudo-Sharing in Web 2.0
A power primer
Access-Based Consumption
Experiencing Products in the Virtual World
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |