Angeline Close Scheinbaum
Biographic Data
| ID | 1656385 |
|---|---|
| NAME | Angeline Close Scheinbaum |
| GIVEN NAMES | Angeline Close |
| FAMILY NAME | Scheinbaum |
| SIGNATURE | SCHEINBAUM A C |
| AFFILIATIONS | Clemson University |
| ORCID | 0000-0003-4770-0277 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Athletes’ displaced dissent on social media
Organizational dissent is ubiquitous in task-oriented groups, including sports teams and leagues. Yet, how and to whom that dissent is voiced and the responses to dissent can vary extensively. This study investigates how professional athletes enact displaced dissent and how the public reacts via sentiment analysis of Trevor Bauer’s YouTube channel. Findings identified 53 triggering agents that were consistent with those of subordinates in traditi…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing
We model the effect of online information search across mobile (smartphone and tablet) and nonmobile (personal computer [PC], both desktop and laptop) platforms on frequency of purchasing per online shopping session. Using clickstream data from a multinational retailer, we find that device modality drives purchase frequency, likely due to the differential ease of use of PCs, tablets, and smartphones. In particular, frequency of completed orders i…
The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
Online Consumer Behavior
Traditional political campaigns use a variety of mass media tools, such as print and television, to influence voter perception of candidates. Since the rise of the Internet, the balance of power in the traditional communications continuum has shifted and the nature of politics and electioneering is undergoing massive change (Blumler & Kavanagh, 1999). The voter’s ability to access information about candidates, share opinions, and discuss specific…
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Online Consumer Behavior
Traditional political campaigns use a variety of mass media tools, such as print and television, to influence voter perception of candidates. Since the rise of the Internet, the balance of power in the traditional communications continuum has shifted and the nature of politics and electioneering is undergoing massive change (Blumler & Kavanagh, 1999). The voter’s ability to access information about candidates, share opinions, and discuss specific…
Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing
We model the effect of online information search across mobile (smartphone and tablet) and nonmobile (personal computer [PC], both desktop and laptop) platforms on frequency of purchasing per online shopping session. Using clickstream data from a multinational retailer, we find that device modality drives purchase frequency, likely due to the differential ease of use of PCs, tablets, and smartphones. In particular, frequency of completed orders i…
The Role of Faraway Fans In Sporting Event Sponsorship
Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact. With data from a professional cycling event ( n =2,394), results show that attendees traveling from farther distances tend to be more knowledgeable about the sport than local attendees. This contributes to higher levels of fan identification among fans from far away, which, in turn, strengthens their …
Athletes’ displaced dissent on social media
Organizational dissent is ubiquitous in task-oriented groups, including sports teams and leagues. Yet, how and to whom that dissent is voiced and the responses to dissent can vary extensively. This study investigates how professional athletes enact displaced dissent and how the public reacts via sentiment analysis of Trevor Bauer’s YouTube channel. Findings identified 53 triggering agents that were consistent with those of subordinates in traditi…
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes
Events and experiential marketing are a standard for many brands in practice, but they remain relatively underaddressed in the academic literature. While advertising and marketing scholarship has examined some experiential marketing and branded events, it is not typically done from a tourist consumer perspective. Thus, through the theoretical lens of the Mehrabian–Russell (M-R) model and the concept of perceived value, the current research examin…
Advertising (4 works) · Business (4 works) · Marketing (4 works) · Marketing (4 works) · Psychology (4 works) · Digital Marketing and Social Media (3 works) · Political science (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Event (particle physics) (2 works)