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Macarena Cuenca-Amigo

Biographic Data

ID1666381
NAMEMacarena Cuenca-Amigo
GIVEN NAMESMacarena
FAMILY NAMECuenca-Amigo
SIGNATURECUENCA-AMIGO M
AFFILIATIONSUniversidad de Deusto
ORCID0000-0002-8629-7364
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS1
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Innovation in tourism distribution ecosystem

    Open Access•Asunción Fernández-Villarán Ara, Macarena Cuenca-Amigo•ARTICLE•Journal of Tourism Analysis…•2023

    Tourism distribution is facing new challenges characterised by accelerating innovation cycles, a shift from traditional to digital business models, and ever-deepening technical know-how, which provide organisations with new opportunities to expand their capabilities and become more competitive. We aim to achieve a comprehensive and updated synthesis of current research approaches to innovation in tourism distribution ecosystems and provide propos…

  • A satisfactory visitor experience

    Open Access•Macarena Cuenca-Amigo, Ernesto Perini Santos et al.•ARTICLE•Midas•2023•References: 27

    Over the last 20 years, there has been a growing interest in the analysis of museum experiences. Different authors have approached this subject from various perspectives, but only a few have focused on the idea of satisfactory experiences. This study sheds light on this field of knowledge, exploring the factors involved in satisfactory museum experiences. It clarifies how subjective factors (experience dimensions) and the museum environment (cont…

  • The Future of Museums. An Analysis from the Visitors’ Perspective in the Spanish Context

    Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•The Journal of Arts Management…•2021

    The social role of museums has long been part of the academic debate: different disciplines and fields of knowledge have explored the social shift of museums and have re-envisioned their future. However, little attention has been paid to the views of visitors on the future of museums. This article addresses this issue by adopting an audience development approach. It analyses a questionnaire administered to 685 visitors to 16 Spanish museums betwe…

  • La transformación de los museos en los últimos años. Principales cambios percibidos por los visitantes

    Open Access•Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•Arte individuo y sociedad•2021

    A lo largo de los últimos años, diferentes enfoques y disciplinas han profundizado enla labor social de los museos y en cómo estos se han transformado para acercarse a sus públicos.Sin embargo, ¿Podemos afirmar que los museos españoles han cambiado para orientarse más a susvisitantes? ¿Cuál es la percepción de los propios visitantes y quiénes perciben los cambios en mayormedida? El artículo da respuesta a estas preguntas a partir del análisis de …

  • Examining the state of the art of audience development in museums and heritage organisations

    Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•Museum Management and Curatorship•2020

    A series of transformations in the social and political roles as well as in the economic contexts of cultural heritage organisations over the past decades have brought into focus the need for them to work on their relationship with audiences. The purpose of this paper is to explore the current academic debate on the audience development in museums and other cultural heritage organisations, with the aim of identifying the main thematic areas withi…

  • Audience Engagement through University Programmes. A Case Study of Opera in Bilbao

    Open Access•Macarena Cuenca-Amigo•ARTICLE•Revista Subjetividades•2019

    The purpose of this research was to explore how university programmes for older adults can contribute to the engagement of cultural audiences. To achieve this aim, a qualitative research approach was employed. The university programme for older adults called “Enjoy the arts”, organised by the University of Deusto (Bilbao, Spain), was taken as a case study and an analysis of in-depth interviews with 10 participating students was conducted. We focu…

  • Audience development

    Open Access•Macarena Cuenca-Amigo, Amaia Makua•ARTICLE•Academia Revista Latinoamericana…•2017

    Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition to the literature review, fieldwork has been conducted in the UK, Denmark, Italy, and Spain applying qualitative methodology. The study has been structured in two phases. The first phase co…

  • The importance of leisure in older adults living in Spain

    Macarena Cuenca-Amigo, Iratxe Aristegui Fradua et al.•ARTICLE•Annals of Leisure Research•2016•Cited by: 1•References: 8

    This paper examines the perceived importance of leisure among seniors living in Spain in 2014. A representative sample of 1239 people aged between 65 and 74 years completed a telephonically administered survey, the findings of which are discussed in this paper. Our analysis contrasts people who considered leisure as important or very important with those who considered it unimportant or of little importance. Much research has been conducted on th…

  • Propuesta de líneas de mejora de la experiencia operística desde el ocio creativo

    Open Access•María Luisa Amigo, Macarena Cuenca-Amigo et al.•ARTICLE•Arbor•2012

    Este trabajo se enmarca en un área de investigación de ocio creativo, que se lleva a cabo en el Instituto de Estudios de Ocio de la Universidad de Deusto. Los programas didácticos han constituido, tradicionalmente, una herramienta para acercar la ópera a nuevos colectivos. En este artículo analizaremos las iniciativas didácticas de una decena de organizaciones operísticas europeas utilizando la técnica de análisis de contenidos. Para ello, partir…

  • The importance of leisure in older adults living in Spain

    Macarena Cuenca-Amigo, Iratxe Aristegui Fradua et al.•ARTICLE•Annals of Leisure Research•2016•Cited by: 1•References: 8

    This paper examines the perceived importance of leisure among seniors living in Spain in 2014. A representative sample of 1239 people aged between 65 and 74 years completed a telephonically administered survey, the findings of which are discussed in this paper. Our analysis contrasts people who considered leisure as important or very important with those who considered it unimportant or of little importance. Much research has been conducted on th…

  • Propuesta de líneas de mejora de la experiencia operística desde el ocio creativo

    Open Access•María Luisa Amigo, Macarena Cuenca-Amigo et al.•ARTICLE•Arbor•2012

    Este trabajo se enmarca en un área de investigación de ocio creativo, que se lleva a cabo en el Instituto de Estudios de Ocio de la Universidad de Deusto. Los programas didácticos han constituido, tradicionalmente, una herramienta para acercar la ópera a nuevos colectivos. En este artículo analizaremos las iniciativas didácticas de una decena de organizaciones operísticas europeas utilizando la técnica de análisis de contenidos. Para ello, partir…

  • The importance of leisure in older adults living in Spain

    Macarena Cuenca-Amigo, Iratxe Aristegui Fradua et al.•ARTICLE•Annals of Leisure Research•2016•Cited by: 1•References: 8

    This paper examines the perceived importance of leisure among seniors living in Spain in 2014. A representative sample of 1239 people aged between 65 and 74 years completed a telephonically administered survey, the findings of which are discussed in this paper. Our analysis contrasts people who considered leisure as important or very important with those who considered it unimportant or of little importance. Much research has been conducted on th…

  • Audience development

    Open Access•Macarena Cuenca-Amigo, Amaia Makua•ARTICLE•Academia Revista Latinoamericana…•2017

    Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition to the literature review, fieldwork has been conducted in the UK, Denmark, Italy, and Spain applying qualitative methodology. The study has been structured in two phases. The first phase co…

  • Audience Engagement through University Programmes. A Case Study of Opera in Bilbao

    Open Access•Macarena Cuenca-Amigo•ARTICLE•Revista Subjetividades•2019

    The purpose of this research was to explore how university programmes for older adults can contribute to the engagement of cultural audiences. To achieve this aim, a qualitative research approach was employed. The university programme for older adults called “Enjoy the arts”, organised by the University of Deusto (Bilbao, Spain), was taken as a case study and an analysis of in-depth interviews with 10 participating students was conducted. We focu…

  • Examining the state of the art of audience development in museums and heritage organisations

    Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•Museum Management and Curatorship•2020

    A series of transformations in the social and political roles as well as in the economic contexts of cultural heritage organisations over the past decades have brought into focus the need for them to work on their relationship with audiences. The purpose of this paper is to explore the current academic debate on the audience development in museums and other cultural heritage organisations, with the aim of identifying the main thematic areas withi…

  • The Future of Museums. An Analysis from the Visitors’ Perspective in the Spanish Context

    Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•The Journal of Arts Management…•2021

    The social role of museums has long been part of the academic debate: different disciplines and fields of knowledge have explored the social shift of museums and have re-envisioned their future. However, little attention has been paid to the views of visitors on the future of museums. This article addresses this issue by adopting an audience development approach. It analyses a questionnaire administered to 685 visitors to 16 Spanish museums betwe…

  • La transformación de los museos en los últimos años. Principales cambios percibidos por los visitantes

    Open Access•Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo et al.•ARTICLE•Arte individuo y sociedad•2021

    A lo largo de los últimos años, diferentes enfoques y disciplinas han profundizado enla labor social de los museos y en cómo estos se han transformado para acercarse a sus públicos.Sin embargo, ¿Podemos afirmar que los museos españoles han cambiado para orientarse más a susvisitantes? ¿Cuál es la percepción de los propios visitantes y quiénes perciben los cambios en mayormedida? El artículo da respuesta a estas preguntas a partir del análisis de …

  • Innovation in tourism distribution ecosystem

    Open Access•Asunción Fernández-Villarán Ara, Macarena Cuenca-Amigo•ARTICLE•Journal of Tourism Analysis…•2023

    Tourism distribution is facing new challenges characterised by accelerating innovation cycles, a shift from traditional to digital business models, and ever-deepening technical know-how, which provide organisations with new opportunities to expand their capabilities and become more competitive. We aim to achieve a comprehensive and updated synthesis of current research approaches to innovation in tourism distribution ecosystems and provide propos…

  • A satisfactory visitor experience

    Open Access•Macarena Cuenca-Amigo, Ernesto Perini Santos et al.•ARTICLE•Midas•2023•References: 27

    Over the last 20 years, there has been a growing interest in the analysis of museum experiences. Different authors have approached this subject from various perspectives, but only a few have focused on the idea of satisfactory experiences. This study sheds light on this field of knowledge, exploring the factors involved in satisfactory museum experiences. It clarifies how subjective factors (experience dimensions) and the museum environment (cont…

Cultural Industries and Urban Development (6 works) · Diverse Aspects of Tourism Research (6 works) · Sociology (6 works) · Art (5 works) · Political science (5 works) · Computer Science (4 works) · Museums and Cultural Heritage (4 works) · Social science (4 works) · Geography (3 works) · Public relations (3 works)

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