Audience Engagement through University Programmes. A Case Study of Opera in Bilbao

Bibliographic Data

ID5926233
AuthorsMacarena Cuenca-Amigo (0000-0002-8629-7364, Universidad de Deusto, corresponding author)
Year2019
Volume19
Issue1
Pages1
Publication date2019-05-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista Subjetividades (JOURNAL)
Journal identifiersISSN: 1679-1024 • E-ISSN: 2359-0777
PublisherFundacao Edson Queiroz (PUBLISHER)
DOI10.5020/23590777.rs.v19i1.e7615
OpenAlexW2949421069
LanguageEN
Citations received2
References cited9

The purpose of this research was to explore how university programmes for older adults can contribute to the engagement of cultural audiences. To achieve this aim, a qualitative research approach was employed. The university programme for older adults called “Enjoy the arts”, organised by the University of Deusto (Bilbao, Spain), was taken as a case study and an analysis of in-depth interviews with 10 participating students was conducted. We focused our interviews on the opera experiences of our interviewees before and after participating in the university programme, and aimed to capture the following changes produced: (a) changes in the duration of the opera experience; (b) changes in the intensity of the opera experience; and (c) changes in the individual. We conclude that university programmes for older adults can contribute to the engagement of cultural audiences by facilitating a path to the enjoyment of cultural experiences, transforming them into high-quality arts experiences. Due to the limited number of interviews, this paper should be considered as an exploratory research that could inspire cultural managers in their practice or that could be the seed for an advanced research

Art · Exploratory research · Medical education · Opera · Pedagogy · Qualitative research · Social science · Sociology · The arts · Visual arts · Cultural Industries and Urban Development · History, Culture, and Society · Medicine · Psychology

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