Sabrina Mazzali-Lurati
Biographic Data
| ID | 1679455 |
|---|---|
| NAME | Sabrina Mazzali-Lurati |
| GIVEN NAMES | Sabrina |
| FAMILY NAME | Mazzali-Lurati |
| SIGNATURE | MAZZALI-LURATI S |
| AFFILIATIONS | Università della Svizzera italiana |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Persuasive Reasons in Crowdfunding Campaigns
Strategic Communication with Multiple Audiences
In today’s complex and hyper-digital environments, organizations and social actors need to deal with multiple audiences when designing public messages. This makes strategic communication markedly polyphonic as various voices, corresponding to different stakeholders, must be managed within a single communication. This article develops a conceptual framework combining linguistic theories of discourse polyphony with a stakeholder-based model of rhet…
The argumentative and rhetorical function of multimodal metonymy
The aim of this article is to contribute to the theoretical development of multimodal metonymy and the argumentative and rhetorical role that the trope can fulfil in multimodal advertising campaigns. A model for the analysis of multimodal tropes in page-based advertising messages is developed by drawing insights from different disciplines. This model involves the identification of the elementary and layout components of the message, the descripti…
Boris Uspenskij and the semiotics of communication
At the core of this article is an interview to Boris Uspenskij, in which the well-known protagonist of the Tartu-Moscow School (currently Head of the Laboratory of Linguistics and Semiotics at the National Research University 's'sHigher School of Economics'' in Moscow) develops on semiotics and the sense and aims of semiotic research, communication and its central role in human consciousness, semiotic theory and methodology, in general and specif…
Unravelling the mechanisms of multimodal multiplication
Subjects and reading strategies in hypermedia
Following the much-vaunted ‘death of the author,’ this article investigates the re-emergence of the author's subjectivity (and the relation of this to readers' strategies) in electronic texts. Specifically, it looks at the design of ‘hypertextual transpositions’ — a particular kind of information-intensive hypermedial application presenting a ‘classic’ literary text by providing an electronic version and a series of multimedial added materials th…
Here is the author! Hyperlinks as constitutive rules of hypertextual communication
In this paper, we examine the importance of hyperlinks in revealing the presence of the hypertext author and his decisive role in defining and controlling the dialogue with the user/reader through the hypertext. This is essential in order to adequately describe all the factors involved in hypertextual communication and how this communication takes place. In hypertexts and hypermedia, hyperlinks on the one hand define the possible directions of hy…
Strategic Communication with Multiple Audiences
In today’s complex and hyper-digital environments, organizations and social actors need to deal with multiple audiences when designing public messages. This makes strategic communication markedly polyphonic as various voices, corresponding to different stakeholders, must be managed within a single communication. This article develops a conceptual framework combining linguistic theories of discourse polyphony with a stakeholder-based model of rhet…
The argumentative and rhetorical function of multimodal metonymy
The aim of this article is to contribute to the theoretical development of multimodal metonymy and the argumentative and rhetorical role that the trope can fulfil in multimodal advertising campaigns. A model for the analysis of multimodal tropes in page-based advertising messages is developed by drawing insights from different disciplines. This model involves the identification of the elementary and layout components of the message, the descripti…
Here is the author! Hyperlinks as constitutive rules of hypertextual communication
In this paper, we examine the importance of hyperlinks in revealing the presence of the hypertext author and his decisive role in defining and controlling the dialogue with the user/reader through the hypertext. This is essential in order to adequately describe all the factors involved in hypertextual communication and how this communication takes place. In hypertexts and hypermedia, hyperlinks on the one hand define the possible directions of hy…
Subjects and reading strategies in hypermedia
Following the much-vaunted ‘death of the author,’ this article investigates the re-emergence of the author's subjectivity (and the relation of this to readers' strategies) in electronic texts. Specifically, it looks at the design of ‘hypertextual transpositions’ — a particular kind of information-intensive hypermedial application presenting a ‘classic’ literary text by providing an electronic version and a series of multimedial added materials th…
Unravelling the mechanisms of multimodal multiplication
Boris Uspenskij and the semiotics of communication
At the core of this article is an interview to Boris Uspenskij, in which the well-known protagonist of the Tartu-Moscow School (currently Head of the Laboratory of Linguistics and Semiotics at the National Research University 's'sHigher School of Economics'' in Moscow) develops on semiotics and the sense and aims of semiotic research, communication and its central role in human consciousness, semiotic theory and methodology, in general and specif…
The argumentative and rhetorical function of multimodal metonymy
The aim of this article is to contribute to the theoretical development of multimodal metonymy and the argumentative and rhetorical role that the trope can fulfil in multimodal advertising campaigns. A model for the analysis of multimodal tropes in page-based advertising messages is developed by drawing insights from different disciplines. This model involves the identification of the elementary and layout components of the message, the descripti…
Strategic Communication with Multiple Audiences
In today’s complex and hyper-digital environments, organizations and social actors need to deal with multiple audiences when designing public messages. This makes strategic communication markedly polyphonic as various voices, corresponding to different stakeholders, must be managed within a single communication. This article develops a conceptual framework combining linguistic theories of discourse polyphony with a stakeholder-based model of rhet…
Persuasive Reasons in Crowdfunding Campaigns
Computer Science (6 works) · Linguistics (5 works) · Language, Metaphor, and Cognition (4 works) · Argumentative (3 works) · Epistemology (3 works) · Philosophy (3 works) · Psychology (3 works) · Sociology (3 works) · Argumentation theory (2 works) · Digital Games and Media (2 works)