Sarvenaz Safavi
Biographic Data
| ID | 1679949 |
|---|---|
| NAME | Sarvenaz Safavi |
| GIVEN NAMES | Sarvenaz |
| FAMILY NAME | Safavi |
| SIGNATURE | SAFAVI S |
| AFFILIATIONS | Near East University , Nicosia , North Cyprus |
| ORCID | 0000-0001-7948-4893 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Cross-Cultural Semiotics of Emoji Use
Although emojis are often hailed as a universal digital language, their meanings changes across cultures. By focusing on three polysemic examples—(hands pressed together), (skull), and (peach)—this study examines how interpretations shift across English, Japanese, Hindi, Arabic, Spanish, and Chinese contexts. Also, this research combines content analysis with semiotic approach grounded in Saussurean, Peircean, and Barthesian theory. Results revea…
Bühler's organon model of communication
This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler's Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of …
Context-based analysis of an advertising poster
The purpose of this paper is to introduce a new perspective of analyzing advertising designs from a new semiotic approach based on a new definition of the context. In order to achieve this goal, we will first of all give a definition for advertising design, and then Peirce’s idea about signs and definition of the science called semiotics will be necessary for starting the discussion. This research is based on three levels of context and shows tha…
Bringing back the image into its frame
In this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different ba…
Bühler's organon model of communication
This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler's Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of …
Bringing back the image into its frame
In this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different ba…
Context-based analysis of an advertising poster
The purpose of this paper is to introduce a new perspective of analyzing advertising designs from a new semiotic approach based on a new definition of the context. In order to achieve this goal, we will first of all give a definition for advertising design, and then Peirce’s idea about signs and definition of the science called semiotics will be necessary for starting the discussion. This research is based on three levels of context and shows tha…
Bringing back the image into its frame
In this article, the authors try to review the Paris-Match cover page (No. 326 from 1955) analyzed by Roland Barthes and introduces a new model of analyzing sign system from a new semiotic approach based on the new definition of the context. This research is based on three layers of the context and shows that understanding the cover page of a magazine or any other kind of text is not only absolute but also somehow relative due to the different ba…
Bühler's organon model of communication
This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler's Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of …
Cross-Cultural Semiotics of Emoji Use
Although emojis are often hailed as a universal digital language, their meanings changes across cultures. By focusing on three polysemic examples—(hands pressed together), (skull), and (peach)—this study examines how interpretations shift across English, Japanese, Hindi, Arabic, Spanish, and Chinese contexts. Also, this research combines content analysis with semiotic approach grounded in Saussurean, Peircean, and Barthesian theory. Results revea…
Semiotics (4 works) · Computer Science (3 works) · Language, Metaphor, and Cognition (3 works) · Advertising (2 works) · Artificial Intelligence (2 works) · Artificial Intelligence (2 works) · Business (2 works) · Context (archaeology) (2 works) · Digital Communication and Language (2 works) · Epistemology (2 works)