Bühler's organon model of communication
A Semiotic Analysis of Advertising Slogans
Bibliographic Data
| ID | 4473793 |
|---|---|
| Authors | Sarvenaz Safavi (0000-0001-7948-4893, Near East University , Nicosia , North Cyprus, corresponding author) |
| Year | 2021 |
| Volume | 2021 |
| Issue | 242 |
| Pages | 229-239 |
| Publication date | 2021-09-27 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Semiotica (JOURNAL) |
| Journal identifiers | ISSN: 0037-1998 • E-ISSN: 1613-3692 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/sem-2018-0028 |
| OpenAlex | W3188198963 |
| Language | EN |
| Citations received | 3 |
| References cited | 6 |
This article investigates the member units of sign systems used in contemporary Iranian advertising slogans according to the Organon Model introduced by Karl Bühler. In dealing with this subject, the writer introduces Bühler's Organon Model and provides a short definition of the term advertising slogan. The next part of this article shows the three types of conative functions with regard to such slogans. The corpus of this study is the slogan of a hundred contemporary Iranian advertising messages used in Iranian markets which have not been studied from a semiotic perspective. The result of this research shows the tendencies of Iranian advertising messages to lean towards the descriptive type of conative function
Advertising · Business · Linguistics · Perspective (graphical) · Political science · Semiotics · Sign (mathematics) · Slogan · Sociology · Subject (documents) · World Wide Web · Artificial Intelligence · Computer Science · Digital Communication and Language · Law · Linguistic research and analysis · linguistics and terminology studies · Mathematics · Philosophy · Psychology
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |