Ann Kronrod
Biographic Data
| ID | 170307 |
|---|---|
| NAME | Ann Kronrod |
| GIVEN NAMES | Ann |
| FAMILY NAME | Kronrod |
| SIGNATURE | KRONROD A |
| AFFILIATIONS | University of Massachusetts Lowell |
| ORCID | 0000-0003-1289-9861 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 52 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
How Can Questions Encourage Engagement with Retirement Planning? A Good Question
We spend nearly a third of our lives in retirement, sometimes as long as the time we work and save for it. Yet, despite the severe personal, economic, and national consequences of under-funded retirement accounts, people often procrastinate and avoid retirement planning. Current efforts to encourage planning achieve limited success, partly because individuals do not think about retirement, often until it is too late. Addressing this challenge, we…
When Needs Don’t Translate into Wants: Choosing the Right Tone to Communicate About Healthy Behaviors
Although individuals should benefit from adhering to communication that promotes healthier behaviors, such communication often encounters mixed success. To understand this incongruity, we identify a misconception about the roles of two distinct drivers of health behavior: needs (which are more objective) and wants (which are more subjective). While needs generally translate into wants in ordinary consumption contexts, they sometimes clash with wa…
“That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications: Using “Containing Language” to Influence Perceived Price Complexity and Offer Fairness
An abundance of research cites the detrimental effects of consumer skepticism toward price communication. The authors of this article investigate whether adding what they refer to as “containing language”—short, exclamatory bursts such as “That’s it” or “Period”—can reduce perceived price complexity, thereby increasing perceived offer fairness and enhancing consumer responses. Five experiments test this proposition in the field and in a controlle…
Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors
OBJECTIVE: There is insufficient evidence for the effectiveness of various tones of communication in modifying health behaviours. We examine the moderating role of assertiveness in the effect of positive/negative language on emotional responses (optimism, self-efficacy, and guilt), and resulting preventive health behaviours. DESIGN: Three experiments were employed. An online experiment tests the relationship between positive/negative language and…
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices
The link between poor diet and poor health is well-known. Nevertheless, 90% of Americans are not meeting current dietary guidelines, avoiding nutrient dense foods like vegetables, and opting for high-calorie foods. One of the reasons for this behavior is that healthy options are often considered less enjoyable, compared with less healthy options. Addressing this issue, the current work tests the effectiveness of a novel approach to encourage cons…
Under-standing: How embodied states shape inference-making
How do embodied states influence the inferences people make about the meaning that is intended by communicators? We propose that embodied states encourage mental representation of certain meanings while inhibiting others, thereby facilitating or hindering comprehension in social interactions and potentially causing miscommunication. Four experiments demonstrate that bodily postures incompatible with the intended meaning of a sentence attenuated i…
Do more, say less: Saying “I love you” in Chinese and American cultures
Reticence to express emotions verbally has long been observed in Chinese culture, but quantitative comparisons with Western cultures are few. Explanations for emotional reticence have typically focused on the need in collectivist culture to promote group harmony, but this explanation is most applicable to negative emotions such as anger, not positive expressions such as Wo ai ni [ I love you ]. A survey on verbal usage of Wo ai ni was administere…
Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication. Study 1 shows that consumer reviews containing more figurative language lead to more favorable attitudes in hedonic, but not utilitarian, c…
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…
Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings
In 6 experiments we test the Optimal Innovation Hypothesis, according to which an optimally innovative stimulus, such that induces a novel response while allowing for the recovery of a salient one (Giora, 1997b, 2003), would be rated as more pleasing than either a more or a less familiar stimulus. Experiment 1 shows that it is the stimulus that meets the requirements for optimal innovativeness that is most pleasurable. Reading times obtained in E…
Accessibility theory and referring expressions in newspaper headlines
Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication. Study 1 shows that consumer reviews containing more figurative language lead to more favorable attitudes in hedonic, but not utilitarian, c…
Accessibility theory and referring expressions in newspaper headlines
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…
Do more, say less: Saying “I love you” in Chinese and American cultures
Reticence to express emotions verbally has long been observed in Chinese culture, but quantitative comparisons with Western cultures are few. Explanations for emotional reticence have typically focused on the need in collectivist culture to promote group harmony, but this explanation is most applicable to negative emotions such as anger, not positive expressions such as Wo ai ni [ I love you ]. A survey on verbal usage of Wo ai ni was administere…
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
Accessibility theory and referring expressions in newspaper headlines
Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings
In 6 experiments we test the Optimal Innovation Hypothesis, according to which an optimally innovative stimulus, such that induces a novel response while allowing for the recovery of a salient one (Giora, 1997b, 2003), would be rated as more pleasing than either a more or a less familiar stimulus. Experiment 1 shows that it is the stimulus that meets the requirements for optimal innovativeness that is most pleasurable. Reading times obtained in E…
Enjoy! Hedonic Consumption and Compliance with Assertive Messages
This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This predic…
Do more, say less: Saying “I love you” in Chinese and American cultures
Reticence to express emotions verbally has long been observed in Chinese culture, but quantitative comparisons with Western cultures are few. Explanations for emotional reticence have typically focused on the need in collectivist culture to promote group harmony, but this explanation is most applicable to negative emotions such as anger, not positive expressions such as Wo ai ni [ I love you ]. A survey on verbal usage of Wo ai ni was administere…
Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication. Study 1 shows that consumer reviews containing more figurative language lead to more favorable attitudes in hedonic, but not utilitarian, c…
Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices
The link between poor diet and poor health is well-known. Nevertheless, 90% of Americans are not meeting current dietary guidelines, avoiding nutrient dense foods like vegetables, and opting for high-calorie foods. One of the reasons for this behavior is that healthy options are often considered less enjoyable, compared with less healthy options. Addressing this issue, the current work tests the effectiveness of a novel approach to encourage cons…
Under-standing: How embodied states shape inference-making
How do embodied states influence the inferences people make about the meaning that is intended by communicators? We propose that embodied states encourage mental representation of certain meanings while inhibiting others, thereby facilitating or hindering comprehension in social interactions and potentially causing miscommunication. Four experiments demonstrate that bodily postures incompatible with the intended meaning of a sentence attenuated i…
Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors
OBJECTIVE: There is insufficient evidence for the effectiveness of various tones of communication in modifying health behaviours. We examine the moderating role of assertiveness in the effect of positive/negative language on emotional responses (optimism, self-efficacy, and guilt), and resulting preventive health behaviours. DESIGN: Three experiments were employed. An online experiment tests the relationship between positive/negative language and…
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
“That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications: Using “Containing Language” to Influence Perceived Price Complexity and Offer Fairness
An abundance of research cites the detrimental effects of consumer skepticism toward price communication. The authors of this article investigate whether adding what they refer to as “containing language”—short, exclamatory bursts such as “That’s it” or “Period”—can reduce perceived price complexity, thereby increasing perceived offer fairness and enhancing consumer responses. Five experiments test this proposition in the field and in a controlle…
When Needs Don’t Translate into Wants: Choosing the Right Tone to Communicate About Healthy Behaviors
Although individuals should benefit from adhering to communication that promotes healthier behaviors, such communication often encounters mixed success. To understand this incongruity, we identify a misconception about the roles of two distinct drivers of health behavior: needs (which are more objective) and wants (which are more subjective). While needs generally translate into wants in ordinary consumption contexts, they sometimes clash with wa…
How Can Questions Encourage Engagement with Retirement Planning? A Good Question
We spend nearly a third of our lives in retirement, sometimes as long as the time we work and save for it. Yet, despite the severe personal, economic, and national consequences of under-funded retirement accounts, people often procrastinate and avoid retirement planning. Current efforts to encourage planning achieve limited success, partly because individuals do not think about retirement, often until it is too late. Addressing this challenge, we…
Psychology (10 works) · Social Psychology (8 works) · Computer Science (5 works) · Linguistics (5 works) · Sociology (4 works) · Artificial Intelligence (3 works) · Assertiveness (3 works) · Cognitive psychology (3 works) · Advertising (2 works) · Artificial Intelligence (2 works)