Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Been There, Done That

How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews

Bibliographic Data

ID11624379
AuthorsAnn Kronrod (0000-0003-1289-9861, corresponding author), Ivan Gordeliy (0000-0002-5879-6668), Jeffrey K Lee (0000-0001-7404-4274)
EditorsJ Jeffrey Inman (0000-0003-0410-2242), Andrew T Stephen
Year2022
Volume50
Issue2
Pages405-425
Publication date2022-12-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/jcr/ucac056
OpenAlexW4311623725
LanguageEN
Citations received4
References cited102

This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater extent on semantic memory. We suggest that reliance on these different memory types is reflected in the language used in authentic and fictitious reviews. We develop predictions about five linguistic features characterizing authentic versus fictitious reviews. We test our predictions via a multi-method approach, combining computational linguistics, experimental design, and machine learning. We employ a large-scale experiment to derive a dataset of reviews, as well as two datasets containing reviews from online platforms. We also test whether an algorithm relying on our theory-driven linguistic features is context independent, relative to other benchmark algorithms, and shows better cross-domain performance when tested across datasets. By developing a theory that extends memory and psycholinguistics research to the realm of word of mouth, this work contributes to our understanding of how authentic and fictitious reviews are created

Cognition · Cognitive psychology · Cognitive science · Context (archaeology · Episodic memory · Linguistics · Natural language processing · Psycholinguistics · Realm · Semantic memory · Test (biology · Artificial Intelligence · Computer Science · Deception detection and forensic psychology · Misinformation and Its Impacts · Psychology · Topic Modeling

  • The Impact of Temporal Distance on Online Ratings

    Open Access•Zi-Han Wei, Zihan Wei et al.•Journal of Hospitality & Tourism…•2026

  • I feel like I come home when I come here”

    Open Access•Sharifa Simon-Roberts•Appetite•2025

  • The Marketplace of Existential Authenticity

    Open Access•Gabrielle Patry-Beaudoin, Jay M Handelman et al.•Journal of Consumer Research•2025

  • Search or Scroll

    Open Access•Edith Shalev, Coby Morvinski et al.•Journal of Consumer Research•2025

  • WordNet

    George A Miller, Christiane Fellbaum•WordNet•1998

  • What to Do on Spring Break?

    Open Access•Derrick Wirtz, Justin Kruger et al.•Psychological Science•2003

  • Fake It Till You Make It

    Open Access•Michael Luca, Georgios Zervas•Management Science•2016

  • Remembering and knowing

    Open Access•Suparna Rajaram•Memory & Cognition•1993

  • Availability versus accessibility of information in memory for words

    Open Access•Endel Tulving, Zena Pearlstone•Journal of Verbal Learning and…•1966

  • Episodic-like memory during cache recovery by scrub jays

    Open Access•Nicola S Clayton, A Dickinson•Nature•1998

  • Episodic Memory

    Endel Tulving•Annual Review of Psychology•2002

  • Self-Selection and Information Role of Online Product Reviews

    Xinxin Li, Lorin M Hitt•Information Systems Research•2008

  • Episodic Memory and Autonoesis

    Endel Tulving•The missing link in cognition•2005

  • Judgments of and by representativeness

    Open Access•Amos Tversky, Daniel Kahneman•Judgment under uncertainty•1982

  • Deception in Mobile Dating Conversations

    Open Access•D M Markowitz, Jeffrey T Hancock•Journal of Communication•2018

  • Automatic deception detection

    Open Access•Nadia Conroy, Nadia K Conroy et al.•2015

  • How Semantic and Episodic Memory Contribute to Autobiographical Memory. Commentary on Burt

    Open Access•Indira Tendolkar•Language Learning•2008

  • Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption

    Ann Kronrod, Sheldon Danziger et al.•Journal of Consumer Research•2013

  • How many memory systems are there

    Endel Tulving•American Psychologist•1985

  • The Paradox of Abstraction

    Open Access•Rumen Iliev, Robert Axelrod•Journal of Psycholinguistic…•2017

  • Cues to deception

    Bella M Depaulo, James J Lindsay et al.•Psychological Bulletin•2003

  • Predicting Veracity From Linguistic Indicators

    Open Access•Judee K Burgoon•Journal of Language and Social…•2018

  • The Dynamic Nature of Deceptive Verbal Communication

    Open Access•Judee K Burgoon, Tiantian Qin•Journal of Language and Social…•2006

  • Computational Grounded Theory

    Open Access•Livingston Krumah Nelson•Sociological Methods & Research•2020

  • Role of Relationship Norms in Processing Brand Information

    Pankaj Aggarwal, Sharmistha Law•Journal of Consumer Research•2005

Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

Tools

Open DOI
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae