Jeffrey K Lee
Biographic Data
| ID | 4101017 |
|---|---|
| NAME | Jeffrey K Lee |
| GIVEN NAMES | Jeffrey K |
| FAMILY NAME | Lee |
| SIGNATURE | LEE J K |
| AFFILIATIONS | American University |
| ORCID | 0000-0001-7404-4274 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
Influencer-Generated Reference Groups
This article explores the idea that consumer influencers can shape reference group meanings in social media. Through a survey in which over 5,000 participants provided open-ended reference group associations for 25 major brands, the authors find that social media influencers can either strengthen or change brand reference group associations. Specifically, the typicality of the influencer (relative to a brand's stereotypical consumer) can shape id…
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
Influencer-Generated Reference Groups
This article explores the idea that consumer influencers can shape reference group meanings in social media. Through a survey in which over 5,000 participants provided open-ended reference group associations for 25 major brands, the authors find that social media influencers can either strengthen or change brand reference group associations. Specifically, the typicality of the influencer (relative to a brand's stereotypical consumer) can shape id…
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
This article suggests a theory-driven approach to address the managerial problem of distinguishing between real and fake reviews. Building on memory research and linguistics, we predict that when recollecting an authentic experience in a product review, people rely to a greater extent on episodic memory. By contrast, when writing a fictitious review, people do not have episodic memory available to them. Therefore, they must rely to a greater exte…
Influencer-Generated Reference Groups
This article explores the idea that consumer influencers can shape reference group meanings in social media. Through a survey in which over 5,000 participants provided open-ended reference group associations for 25 major brands, the authors find that social media influencers can either strengthen or change brand reference group associations. Specifically, the typicality of the influencer (relative to a brand's stereotypical consumer) can shape id…
Computer Science (2 works) · Psychology (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognition (1 works) · Cognitive psychology (1 works) · Cognitive science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)