Gibson C Ndubisi
Biographic Data
| ID | 173930 |
|---|---|
| NAME | Gibson C Ndubisi |
| GIVEN NAMES | Gibson C |
| FAMILY NAME | Ndubisi |
| SIGNATURE | NDUBISI G C |
| AFFILIATIONS | Chukwuemeka Odumegwu Ojukwu University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective
This paper develops a conceptual model of sustainable employee motivation and enterprise performance (based on job characteristics) through the juxtaposition of the internal marketing, job characteristics, uncertainty and in/equity theories. It reasons that job characteristics and their effect on motivation and performance in African small- and medium-sized enterprises depends on the degree to which uncertainty in the business environment, percei…
No prominent works on this page.
Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective
This paper develops a conceptual model of sustainable employee motivation and enterprise performance (based on job characteristics) through the juxtaposition of the internal marketing, job characteristics, uncertainty and in/equity theories. It reasons that job characteristics and their effect on motivation and performance in African small- and medium-sized enterprises depends on the degree to which uncertainty in the business environment, percei…
Business (1 works) · Competition (biology (1 works) · Conceptual model (1 works) · Entrepreneurship Studies and Influences (1 works) · Equity (law (1 works) · Family Business Performance and Succession (1 works) · Innovation and Socioeconomic Development (1 works) · Internal marketing (1 works) · Marketing (1 works) · Perspective (graphical (1 works)