Hans C M Van Trijp
Biographic Data
| ID | 173950 |
|---|---|
| NAME | Hans C M Van Trijp |
| GIVEN NAMES | Hans C M |
| FAMILY NAME | Van Trijp |
| SIGNATURE | VAN TRIJP H C M |
| AFFILIATIONS | Marketing and Consumer Behavior Group Wageningen University Wageningen NL |
| VERIFIED | No |
| TOTAL WORKS | 33 |
| TOTAL CITATIONS | 212 |
| WORKS AS AUTHOR | 33 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 8 |
Effects of increased availability and economic incentives on preadolescents’ healthier beverages choices
This field experimental study examined how increased availability and economic incentives for healthier beverages affect preadolescents' actual healthier beverage choices in a real-world setting. In addition, the impact of preadolescents' descriptive norm towards healthier beverages, price awareness and parental restrictive rules regarding beverage consumption were explored. During the experiment, preadolescents could independently buy two bevera…
Understanding consumer attitude toward the name framings of cultured meat
The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different te…
Impact of food swap recommendations on dietary choices in an online supermarket
One novel strategy to shift food choices in digital shopping environments is to automatically recommend healthier alternatives when an unhealthy choice is made. However, this raises the question which alternative products to recommend. This study assesses 1) whether healthier food swap recommendations are effective, even though the unhealthy choice was made in the presence of visible FOP nutrition labels, and 2) how the similarity of the alternat…
Market orientation practices of Ethiopian seed producer cooperatives
The practices of market orientation are context-specific. This paper focuses on the concept and practices of market orientation in Ethiopian seed producer cooperatives (SPCs). Based on 44 semi-structured interviews with experts and practitioners (SPC leaders and member farmers), we identify key market orientation elements in the SPCs’ context. Market orientation criteria in the Ethiopian SPC context could meaningfully be grouped into five underly…
Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims
Firms often emphasize “green” benefits for products that are only partially more sustainable than alternatives (e.g., a more sustainable packaging with similar product ingredients). The current article posits that such strategies can lead to a perceived claim–fact discrepancy and examines to what extent this makes consumers feel deceived and detracts from attitudes and purchase intentions, even though consumers can intrinsically value the (partia…
Turning FOP nutrition labels into action
Developing Measures of Market Orientation
The purpose of this study is to develop and illustrate a generally applicable approach on how scales for marketing constructs can adequately be developed for application in diverse cultural contexts, and to illustrate the approach in the development of market orientation measurement for seed producer cooperatives (SPCs) context in Ethiopia. Both cross-context comparable items and context-specific items are included. Results show that an instrumen…
Market knowledge as a driver of sustainable use of common-pool resources
Rural communities that depend on common-pool resources for their livelihoods are being increasingly affected by the expanding global market system. Because such market integration is still relatively thin, communities vary in terms of market comprehension. Using a common-pool resource dilemma experiment, this study examines the effect of market knowledge on decisions concerning the use of common-pool resources among Borana pastoralists. Participa…
The effect of a brief mindfulness intervention on perception of bodily signals of satiation and hunger
An increasing number of studies investigate the effects of mindfulness on food intake and weight outcomes, while the underlying mechanisms by which mindfulness exerts its effects have received less attention. We conducted two pre-registered studies to shed light on the frequently proposed yet largely understudied hypothesis that mindfulness improves awareness of bodily signals of satiation and hunger. We assessed the ability to perceive the onset…
Changes in the influence of affect and cognition over time on consumer attitude formation toward nanotechnology
Insights into how consumer attitudes toward nanotechnology are formed and develop are crucial for understanding and anticipating possible barriers in consumer acceptance of nanotechnology applications. In this study, the influence of affect and cognition on overall opinion is investigated longitudinally for emerging nanotechnologies, and compared with conventional technologies. Overall, in attitude formation toward nanotechnology applications, pe…
Promoting healthy choices from vending machines
Vending machines often provide relatively energy-dense snack foods and beverages at a wide variety of points-of-purchase. Vending-machine interventions that stimulate low-calorie choices can therefore play a role in improving the healthfulness of the food environment landscape. The aim of this study is to examine the effects of four vending-machine interventions, varying in level of intrusiveness, on consumers’ choices, consumers’ acceptance of s…
The effect of a default-based nudge on the choice of whole wheat bread
Explicit and implicit attitude toward an emerging food technology
Breakfast barriers and opportunities for children living in a Dutch disadvantaged neighbourhood
Body and Mind
External cues regularly override physiological cues in food consumption resulting in mindless eating. In a series of experiments, this study shows that mindfulness, an enhanced attention state, improves consumers’ reliance on physiological cues across consumption episodes. Consumers who are chronically high in mindfulness (study 1) or who receive a short mindfulness training that focuses attention on the body (study 2) compensate more for previou…
Determinants of stakeholders’ attitudes towards a new technology
Stakeholder risk and benefit perceptions and attitudes towards a technology matter for the societal response to these technologies. This is especially the case for technological innovations where the public has no direct experience with the technology and its applications. In such cases, expert views are the main source for public opinion formation. Stakeholder risk and benefit perception, and their effect on attitudes towards a new technology (n…
Tracing Attitude Expressions
Attitudes represent object evaluations, comprising complex underlying cognitive and affective knowledge structures. When people are asked to judge an object, they can use their primary response (i.e., the immediate object‐evaluation linkage) or underlying affective and cognitive knowledge structures. In many situations, a primary response satisfices, but if not, more elaboration is required. Both processes are fundamentally different but may lead…
Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food
Attention mediates the effect of nutrition label information on consumers’ choice. Evidence from a choice experiment involving eye-tracking
Inferring product healthfulness from nutrition labelling. The influence of reference points
How do I look? Focusing attention on the outside body reduces responsiveness to internal signals in food intake
Effects of nutrition label format and product assortment on the healthfulness of food choice
Meeting Heterogeneity in Consumer Demand for Animal Welfare
Consumer understanding, interpretation and perceived levels of personal responsibility in relation to satiety-related claims
Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints
Functional foods
Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints
Consumer perceptions of nutrition and health claims
Attention mediates the effect of nutrition label information on consumers’ choice. Evidence from a choice experiment involving eye-tracking
Body and Mind
External cues regularly override physiological cues in food consumption resulting in mindless eating. In a series of experiments, this study shows that mindfulness, an enhanced attention state, improves consumers’ reliance on physiological cues across consumption episodes. Consumers who are chronically high in mindfulness (study 1) or who receive a short mindfulness training that focuses attention on the body (study 2) compensate more for previou…
Effects of nutrition label format and product assortment on the healthfulness of food choice
Explicit and implicit attitude toward an emerging food technology
Variety seeking in the consumption of spread and cheese
Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food
Hedonic responses, variety-seeking tendency and expressed variety in sandwich choices
The effect of a default-based nudge on the choice of whole wheat bread
Inferring product healthfulness from nutrition labelling. The influence of reference points
Meeting Heterogeneity in Consumer Demand for Animal Welfare
Cognitive and motivational structure of sustainability
Determinants of stakeholders’ attitudes towards a new technology
Stakeholder risk and benefit perceptions and attitudes towards a technology matter for the societal response to these technologies. This is especially the case for technological innovations where the public has no direct experience with the technology and its applications. In such cases, expert views are the main source for public opinion formation. Stakeholder risk and benefit perception, and their effect on attitudes towards a new technology (n…
Promoting healthy choices from vending machines
Vending machines often provide relatively energy-dense snack foods and beverages at a wide variety of points-of-purchase. Vending-machine interventions that stimulate low-calorie choices can therefore play a role in improving the healthfulness of the food environment landscape. The aim of this study is to examine the effects of four vending-machine interventions, varying in level of intrusiveness, on consumers’ choices, consumers’ acceptance of s…
Product-Related Determinants of Variety-Seeking Behavior for Foods
The effect of a brief mindfulness intervention on perception of bodily signals of satiation and hunger
An increasing number of studies investigate the effects of mindfulness on food intake and weight outcomes, while the underlying mechanisms by which mindfulness exerts its effects have received less attention. We conducted two pre-registered studies to shed light on the frequently proposed yet largely understudied hypothesis that mindfulness improves awareness of bodily signals of satiation and hunger. We assessed the ability to perceive the onset…
Impact of food swap recommendations on dietary choices in an online supermarket
One novel strategy to shift food choices in digital shopping environments is to automatically recommend healthier alternatives when an unhealthy choice is made. However, this raises the question which alternative products to recommend. This study assesses 1) whether healthier food swap recommendations are effective, even though the unhealthy choice was made in the presence of visible FOP nutrition labels, and 2) how the similarity of the alternat…
Market knowledge as a driver of sustainable use of common-pool resources
Rural communities that depend on common-pool resources for their livelihoods are being increasingly affected by the expanding global market system. Because such market integration is still relatively thin, communities vary in terms of market comprehension. Using a common-pool resource dilemma experiment, this study examines the effect of market knowledge on decisions concerning the use of common-pool resources among Borana pastoralists. Participa…
Breakfast barriers and opportunities for children living in a Dutch disadvantaged neighbourhood
Tracing Attitude Expressions
Attitudes represent object evaluations, comprising complex underlying cognitive and affective knowledge structures. When people are asked to judge an object, they can use their primary response (i.e., the immediate object‐evaluation linkage) or underlying affective and cognitive knowledge structures. In many situations, a primary response satisfices, but if not, more elaboration is required. Both processes are fundamentally different but may lead…
How do I look? Focusing attention on the outside body reduces responsiveness to internal signals in food intake
Systemic policies towards a healthier and more responsible food system
Since the 1980s, the number of obese people has increased steadily across the globe.1 Consequently, more patients have serious medical conditions2 3 such as cardiovascular diseases and type II diabetes. As a result, medical expenses increase dramatically. An important cause of obesity is unhealthy dietary habits, such as increased size of portions, eating away from home and the consumption of high-energy dense foods.4 Measures have been taken to …
Understanding consumer attitude toward the name framings of cultured meat
The naming and labeling of products can affect consumer attitudes and subsequent behavior, particularly in the case of new food products in the market. The present study explores the effects of name framing on consumer attitudes towards cultured meat (CM), which is currently in the early stages of development. With a sample of 1532 Chinese consumers, we integrated several pathways to explain the name-framing effect by examining three different te…
The use of lisrel in validating marketing constructs
Variety seeking in the consumption of spread and cheese
Product-Related Determinants of Variety-Seeking Behavior for Foods
Hedonic responses, variety-seeking tendency and expressed variety in sandwich choices
Functional foods
Consumer perceptions of nutrition and health claims
Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints
Cognitive and motivational structure of sustainability
Systemic policies towards a healthier and more responsible food system
Since the 1980s, the number of obese people has increased steadily across the globe.1 Consequently, more patients have serious medical conditions2 3 such as cardiovascular diseases and type II diabetes. As a result, medical expenses increase dramatically. An important cause of obesity is unhealthy dietary habits, such as increased size of portions, eating away from home and the consumption of high-energy dense foods.4 Measures have been taken to …
Meeting Heterogeneity in Consumer Demand for Animal Welfare
Consumer understanding, interpretation and perceived levels of personal responsibility in relation to satiety-related claims
Effects of nutrition label format and product assortment on the healthfulness of food choice
Knowledge, perceptions and preferences of elderly regarding protein-enriched functional food
Attention mediates the effect of nutrition label information on consumers’ choice. Evidence from a choice experiment involving eye-tracking
Inferring product healthfulness from nutrition labelling. The influence of reference points
How do I look? Focusing attention on the outside body reduces responsiveness to internal signals in food intake
Determinants of stakeholders’ attitudes towards a new technology
Stakeholder risk and benefit perceptions and attitudes towards a technology matter for the societal response to these technologies. This is especially the case for technological innovations where the public has no direct experience with the technology and its applications. In such cases, expert views are the main source for public opinion formation. Stakeholder risk and benefit perception, and their effect on attitudes towards a new technology (n…
Tracing Attitude Expressions
Attitudes represent object evaluations, comprising complex underlying cognitive and affective knowledge structures. When people are asked to judge an object, they can use their primary response (i.e., the immediate object‐evaluation linkage) or underlying affective and cognitive knowledge structures. In many situations, a primary response satisfices, but if not, more elaboration is required. Both processes are fundamentally different but may lead…
Breakfast barriers and opportunities for children living in a Dutch disadvantaged neighbourhood
Body and Mind
External cues regularly override physiological cues in food consumption resulting in mindless eating. In a series of experiments, this study shows that mindfulness, an enhanced attention state, improves consumers’ reliance on physiological cues across consumption episodes. Consumers who are chronically high in mindfulness (study 1) or who receive a short mindfulness training that focuses attention on the body (study 2) compensate more for previou…
Explicit and implicit attitude toward an emerging food technology
Changes in the influence of affect and cognition over time on consumer attitude formation toward nanotechnology
Insights into how consumer attitudes toward nanotechnology are formed and develop are crucial for understanding and anticipating possible barriers in consumer acceptance of nanotechnology applications. In this study, the influence of affect and cognition on overall opinion is investigated longitudinally for emerging nanotechnologies, and compared with conventional technologies. Overall, in attitude formation toward nanotechnology applications, pe…
Promoting healthy choices from vending machines
Vending machines often provide relatively energy-dense snack foods and beverages at a wide variety of points-of-purchase. Vending-machine interventions that stimulate low-calorie choices can therefore play a role in improving the healthfulness of the food environment landscape. The aim of this study is to examine the effects of four vending-machine interventions, varying in level of intrusiveness, on consumers’ choices, consumers’ acceptance of s…
The effect of a default-based nudge on the choice of whole wheat bread
Market knowledge as a driver of sustainable use of common-pool resources
Rural communities that depend on common-pool resources for their livelihoods are being increasingly affected by the expanding global market system. Because such market integration is still relatively thin, communities vary in terms of market comprehension. Using a common-pool resource dilemma experiment, this study examines the effect of market knowledge on decisions concerning the use of common-pool resources among Borana pastoralists. Participa…
Psychology (25 works) · Business (19 works) · Marketing (14 works) · Consumer Attitudes and Food Labeling (13 works) · Computer Science (12 works) · Social Psychology (12 works) · Medicine (11 works) · Mathematics (9 works) · Obesity, Physical Activity, Diet (8 works) · Food Science (7 works)