William R Darden
Biographic Data
| ID | 175454 |
|---|---|
| NAME | William R Darden |
| GIVEN NAMES | William R |
| FAMILY NAME | Darden |
| SIGNATURE | DARDEN W R |
| AFFILIATIONS | University of Arkansas |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 259 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1974 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 3 |
Work and/or Fun
Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer R…
Middle-Class Females' Media Usage Habits
A Psychographic Classification of Vacation Life Styles
This paper suggests that psychographic scales can be used to operationalize and test Feldman and Thielbar's contentions about vacation life styles. The approach involves use of the leisure literature and focused group interviews to generate a pool of psychographic statements that reflect vacation activities, interests, and opinions (AIOs). These are then pretested, scaled and used on the final questionnaire. Using hierarchical cluster procedures,…
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
Backward Profiling of Male Innovators
Work and/or Fun
Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer R…
A Psychographic Classification of Vacation Life Styles
This paper suggests that psychographic scales can be used to operationalize and test Feldman and Thielbar's contentions about vacation life styles. The approach involves use of the leisure literature and focused group interviews to generate a pool of psychographic statements that reflect vacation activities, interests, and opinions (AIOs). These are then pretested, scaled and used on the final questionnaire. Using hierarchical cluster procedures,…
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
Backward Profiling of Male Innovators
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
A Psychographic Classification of Vacation Life Styles
This paper suggests that psychographic scales can be used to operationalize and test Feldman and Thielbar's contentions about vacation life styles. The approach involves use of the leisure literature and focused group interviews to generate a pool of psychographic statements that reflect vacation activities, interests, and opinions (AIOs). These are then pretested, scaled and used on the final questionnaire. Using hierarchical cluster procedures,…
Middle-Class Females' Media Usage Habits
Work and/or Fun
Journal Article Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value Get access Barry J. Babin, Barry J. Babin Search for other works by this author on: Oxford Academic PubMed Google Scholar William R. Darden, William R. Darden Search for other works by this author on: Oxford Academic PubMed Google Scholar Mitch Griffin Mitch Griffin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer R…
Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Market Behavior and Pricing (2 works) · Consumer Retail Behavior Studies (2 works) · Adventure Sports and Sensation Seeking (1 works) · Advertising (1 works) · Analysis of covariance (1 works) · Analysis of variance (1 works)