A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

Bibliographic Data

ID7842472
AuthorsWilliam R Darden, William D Perreault, Jr William D Perreault
Year1975
Volume2
Issue2
Pages93
Publication date1975-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208620
OpenAlexW2144104379
LanguageEN
Citations received9
References cited3

Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model

Analysis of covariance · Analysis of variance · Covariance · Covariate · Econometrics · Economics · Geography · Life style · Multivariate analysis · Multivariate analysis of variance · Multivariate statistics · Statistics · Style (visual arts) · Variable (mathematics) · Variance (accounting) · Applied Psychology · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Mathematics · Psychology

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