Jr William D Perreault
Biographic Data
| ID | 4550976 |
|---|---|
| NAME | Jr William D Perreault |
| GIVEN NAMES | Jr William D |
| FAMILY NAME | Perreault |
| SIGNATURE | PERREAULT J W D |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 1975 |
| H-INDEX | 2 |
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
Controlling Order-Effect Bias
CONTROLLING ORDER-EFFECT BIAS WILLIAM D. PERREAULT, JR WILLIAM D. PERREAULT, JR *The author is Assistant Professor of Marketing in the College of Business Administration, University of Georgia, Athens Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 39, Issue 4, WINTER 1975, Pages 544–551, https://doi.org/10.1086/268251 Published: 01 January 1975
Controlling Order-Effect Bias
CONTROLLING ORDER-EFFECT BIAS WILLIAM D. PERREAULT, JR WILLIAM D. PERREAULT, JR *The author is Assistant Professor of Marketing in the College of Business Administration, University of Georgia, Athens Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 39, Issue 4, WINTER 1975, Pages 544–551, https://doi.org/10.1086/268251 Published: 01 January 1975
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates
Two different multivariate analysis of variance (MANOVA) models are used to examine the relationship between selected media exposure groups and market behaviors. The dependent vector variable in the first model is vacation behaviors which is adjusted for covariance with interest-specific AIO measures in the second model
Controlling Order-Effect Bias
CONTROLLING ORDER-EFFECT BIAS WILLIAM D. PERREAULT, JR WILLIAM D. PERREAULT, JR *The author is Assistant Professor of Marketing in the College of Business Administration, University of Georgia, Athens Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 39, Issue 4, WINTER 1975, Pages 544–551, https://doi.org/10.1086/268251 Published: 01 January 1975
Economics (2 works) · Psychology (2 works) · Analysis of covariance (1 works) · Analysis of variance (1 works) · Applied Psychology (1 works) · Auditing, Earnings Management, Governance (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works)