William L Wilkie
Biographic Data
| ID | 175728 |
|---|---|
| NAME | William L Wilkie |
| GIVEN NAMES | William L |
| FAMILY NAME | Wilkie |
| SIGNATURE | WILKIE W L |
| AFFILIATIONS | University of Notre Dame |
| ORCID | 0000-0002-8857-5567 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 35 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 3 |
All in the Family? Parental Roles in the Epidemic of Childhood Obesity
Childhood obesity is a serious global health challenge. Families and consumption are at the nexus of the problem, as childhood weight issues depend significantly on family-related influences (genetic predispositions, physical activities, and household food consumption practices). This article focuses on how a family socializes a child toward or away from obesity. It advances a family consumer socialization framework to characterize key elements a…
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
Consumer Acquisition Priorities for Home Appliances
This paper reports on research that replicates and extends the previous Guttman scaling studies. The Guttman-scaled priorities are compared to average years of ownership for 12 appliances. Some limitations of the technique are revealed, and the role of a new innovation that disturbs an otherwise stable acquisition priority is discussed
Life Cycle Cost
This paper introduces an intuitively appealing option for consumer policy on the energy crisis. Results of a consumer experiment indicate that life cycle cost can be communicated, and could produce energy-efficient purchases yielding savings of over four billion dollars per year by 1985
Public Policy and Consumer Information
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
Public Policy and Consumer Information
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change
Consumer Acquisition Priorities for Home Appliances
This paper reports on research that replicates and extends the previous Guttman scaling studies. The Guttman-scaled priorities are compared to average years of ownership for 12 appliances. Some limitations of the technique are revealed, and the role of a new innovation that disturbs an otherwise stable acquisition priority is discussed
Life Cycle Cost
This paper introduces an intuitively appealing option for consumer policy on the energy crisis. Results of a consumer experiment indicate that life cycle cost can be communicated, and could produce energy-efficient purchases yielding savings of over four billion dollars per year by 1985
Public Policy and Consumer Information
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change
Life Cycle Cost
This paper introduces an intuitively appealing option for consumer policy on the energy crisis. Results of a consumer experiment indicate that life cycle cost can be communicated, and could produce energy-efficient purchases yielding savings of over four billion dollars per year by 1985
Consumer Acquisition Priorities for Home Appliances
This paper reports on research that replicates and extends the previous Guttman scaling studies. The Guttman-scaled priorities are compared to average years of ownership for 12 appliances. Some limitations of the technique are revealed, and the role of a new innovation that disturbs an otherwise stable acquisition priority is discussed
Buyer Uncertainty and Information Search
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was r…
All in the Family? Parental Roles in the Epidemic of Childhood Obesity
Childhood obesity is a serious global health challenge. Families and consumption are at the nexus of the problem, as childhood weight issues depend significantly on family-related influences (genetic predispositions, physical activities, and household food consumption practices). This article focuses on how a family socializes a child toward or away from obesity. It advances a family consumer socialization framework to characterize key elements a…
Computer Science (4 works) · Business (3 works) · Psychology (3 works) · Social Psychology (3 works) · Consumer Market Behavior and Pricing (2 works) · Consumer research (2 works) · Developmental psychology (2 works) · Economic and Environmental Valuation (2 works) · Economics (2 works) · Library science (2 works)