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Public Policy and Consumer Information

Impact of the New Energy Labels

Bibliographic Data

ID7842610
AuthorsDennis L McNeill, William L Wilkie (0000-0002-8857-5567)
Year1979
Volume6
Issue1
Pages1
Publication date1979-06-01
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208743
OpenAlexW1989183905
LanguageEN
Citations received17
References cited4

Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change

Advertising · Business · Consumer research · Library science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Technology Adoption and User Behaviour

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Citations per year0.37
Citation span1980 - 2018 (39)
Highly citedNo

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