Valerie Folkes
Biographic Data
| ID | 176529 |
|---|---|
| NAME | Valerie Folkes |
| GIVEN NAMES | Valerie |
| FAMILY NAME | Folkes |
| SIGNATURE | FOLKES V |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 2 |
Fired Up for the Future
How does something’s temporal location—that is, whether it occurred in the past or will occur in the future—affect whether people talk about it? Seven studies demonstrate that two factors, affective arousal and self-presentation, interact to shape time’s impact on word of mouth. Future experiences are more affectively arousing than equivalent past ones. Whether this heightened arousal increases or decreases sharing, however, depends on how the to…
Witnessing Incivility among Employees
We introduce the incivility construct and demonstrate that witnessing an incident of employee-employee incivility causes consumers to make negative generalizations about (a) others who work for the firm, (b) the firm as a whole, and (c) future encounters with the firm, inferences that go well beyond the incivility incident. We demonstrate the process by which these effects occur, showing that anger at the uncivil employee induces these effects. W…
The Effect of Package Shape on Consumers' Judgments of Product Volume
A series of experiments examined how a container's shape can bias judgments of product quantity. Packages that have shapes that are perceived as attracting more attention are also perceived to contain a greater volume of a product than same-sized packages that attract less attention. The disparity in attention leads to “mental contamination” of the volume judgment. The bias holds for different sets of containers, for containers placed in differen…
The perceived informational value and affective consequences of choice behavior and intermediate difficulty task selection
The Effect of Package Shape on Consumers' Judgments of Product Volume
A series of experiments examined how a container's shape can bias judgments of product quantity. Packages that have shapes that are perceived as attracting more attention are also perceived to contain a greater volume of a product than same-sized packages that attract less attention. The disparity in attention leads to “mental contamination” of the volume judgment. The bias holds for different sets of containers, for containers placed in differen…
The perceived informational value and affective consequences of choice behavior and intermediate difficulty task selection
Fired Up for the Future
How does something’s temporal location—that is, whether it occurred in the past or will occur in the future—affect whether people talk about it? Seven studies demonstrate that two factors, affective arousal and self-presentation, interact to shape time’s impact on word of mouth. Future experiences are more affectively arousing than equivalent past ones. Whether this heightened arousal increases or decreases sharing, however, depends on how the to…
Witnessing Incivility among Employees
We introduce the incivility construct and demonstrate that witnessing an incident of employee-employee incivility causes consumers to make negative generalizations about (a) others who work for the firm, (b) the firm as a whole, and (c) future encounters with the firm, inferences that go well beyond the incivility incident. We demonstrate the process by which these effects occur, showing that anger at the uncivil employee induces these effects. W…
The perceived informational value and affective consequences of choice behavior and intermediate difficulty task selection
The Effect of Package Shape on Consumers' Judgments of Product Volume
A series of experiments examined how a container's shape can bias judgments of product quantity. Packages that have shapes that are perceived as attracting more attention are also perceived to contain a greater volume of a product than same-sized packages that attract less attention. The disparity in attention leads to “mental contamination” of the volume judgment. The bias holds for different sets of containers, for containers placed in differen…
Witnessing Incivility among Employees
We introduce the incivility construct and demonstrate that witnessing an incident of employee-employee incivility causes consumers to make negative generalizations about (a) others who work for the firm, (b) the firm as a whole, and (c) future encounters with the firm, inferences that go well beyond the incivility incident. We demonstrate the process by which these effects occur, showing that anger at the uncivil employee induces these effects. W…
Fired Up for the Future
How does something’s temporal location—that is, whether it occurred in the past or will occur in the future—affect whether people talk about it? Seven studies demonstrate that two factors, affective arousal and self-presentation, interact to shape time’s impact on word of mouth. Future experiences are more affectively arousing than equivalent past ones. Whether this heightened arousal increases or decreases sharing, however, depends on how the to…
Psychology (4 works) · Social Psychology (4 works) · Affect (linguistics) (2 works) · Cognitive psychology (2 works) · Communication (2 works) · Advertising (1 works) · Aesthetic Perception and Analysis (1 works) · Anger (1 works) · Arousal (1 works) · Bullying, Victimization, and Aggression (1 works)