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Jonathan Frenzen

Biographic Data

ID176565
NAMEJonathan Frenzen
GIVEN NAMESJonathan
FAMILY NAMEFrenzen
SIGNATUREFRENZEN J
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS42
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR1990
LATEST PUBLICATION YEAR1993
H-INDEX2
  • Structure, Cooperation, and the Flow of Market Information

    Jonathan Frenzen, Kent Nakamoto•ARTICLE•Journal of Consumer Research•1993•Cited by: 7

    This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market. Information flow is examined in networks composed of graphs and nodes, where graphs represent channels that foster information flow and nodes represent sentient decision makers who can potentially impede or foster information flow. We assert that actors in embedded markets first judg…

  • Purchasing Behavior in Embedded Markets

    Jonathan Frenzen, Jonathan K Frenzen et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 35•References: 13

    This article explores the concept of market embeddedness and its impact on purchasing behavior in a consumer market. Embeddedness exists when consumers derive utility from two sources simultaneously: from attributes of the product and from social capital found in preexisting ties between buyers and sellers. This framework is applied to the home party method of direct sales. We find that the degree of social capital present, as measured by the str…

  • Purchasing Behavior in Embedded Markets

    Jonathan Frenzen, Jonathan K Frenzen et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 35•References: 13

    This article explores the concept of market embeddedness and its impact on purchasing behavior in a consumer market. Embeddedness exists when consumers derive utility from two sources simultaneously: from attributes of the product and from social capital found in preexisting ties between buyers and sellers. This framework is applied to the home party method of direct sales. We find that the degree of social capital present, as measured by the str…

  • Structure, Cooperation, and the Flow of Market Information

    Jonathan Frenzen, Kent Nakamoto•ARTICLE•Journal of Consumer Research•1993•Cited by: 7

    This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market. Information flow is examined in networks composed of graphs and nodes, where graphs represent channels that foster information flow and nodes represent sentient decision makers who can potentially impede or foster information flow. We assert that actors in embedded markets first judg…

  • Purchasing Behavior in Embedded Markets

    Jonathan Frenzen, Jonathan K Frenzen et al.•ARTICLE•Journal of Consumer Research•1990•Cited by: 35•References: 13

    This article explores the concept of market embeddedness and its impact on purchasing behavior in a consumer market. Embeddedness exists when consumers derive utility from two sources simultaneously: from attributes of the product and from social capital found in preexisting ties between buyers and sellers. This framework is applied to the home party method of direct sales. We find that the degree of social capital present, as measured by the str…

  • Structure, Cooperation, and the Flow of Market Information

    Jonathan Frenzen, Kent Nakamoto•ARTICLE•Journal of Consumer Research•1993•Cited by: 7

    This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market. Information flow is examined in networks composed of graphs and nodes, where graphs represent channels that foster information flow and nodes represent sentient decision makers who can potentially impede or foster information flow. We assert that actors in embedded markets first judg…

Experimental Behavioral Economics Studies (2 works) · Aggregate (composite) (1 works) · Business (1 works) · Capital (architecture (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Context (archaeology) (1 works) · Customer Service Quality and Loyalty (1 works) · Data science (1 works) · Economics (1 works)

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