Structure, Cooperation, and the Flow of Market Information
Bibliographic Data
| ID | 2192287 |
|---|---|
| Authors | Jonathan Frenzen, Kent Nakamoto |
| Year | 1993 |
| Volume | 20 |
| Issue | 3 |
| Pages | 360 |
| Publication date | 1993-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209355 |
| OpenAlex | W2050669421 |
| Language | EN |
| Citations received | 27 |
| References cited | 26 |
This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market. Information flow is examined in networks composed of graphs and nodes, where graphs represent channels that foster information flow and nodes represent sentient decision makers who can potentially impede or foster information flow. We assert that actors in embedded markets first judge the moral hazards imposed by the information they consider for transmission and the social context of transmission, and then moderate their decisions to transmit the information in light of these judgements. We analyze this process using a modified version of Marshall Sahlins's social exchange theory, examine the plausibility of this analysis using two laboratory experiments, and explore the consequences of this behavior at the aggregate level using a computer simulation. Our view highlights the importance of the interplay of individuals and their social context for understanding word-of-mouth processes
Aggregate (composite) · Business · Cognitive psychology · Context (archaeology) · Data science · Economics · Flow (mathematics) · Information exchange · Information flow · Information transmission · Linguistics · Microeconomics · Process (computing) · Word of mouth · Computer Science · Evolutionary Game Theory and Cooperation · Experimental Behavioral Economics Studies · Marketing · Opinion Dynamics and Social Influence · Psychology · Social Psychology
Creating Contagious
The dynamics of viral marketing
Word of mouth and interpersonal communication
Exploration of Influencing Factors on Mechanism of Chinese Users' Continuous Trust in Transactional Virtual Community
Do satisfied students generate positive word-of-mouth? Moderating roles of perceived education quality and university brand knowledge
The cause effect
From Purchasing Exposure to Fostering Engagement
“This wine is dead!”
Horizontal Alliances and Competitive Aggressiveness
The Pass-Along Effect
Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention
The impact of uncertain rewards on customers’ recommendation intention in social networks
Others' fortune in online vs offline settings
Determinants of users’ information dissemination behavior on social networking sites
Using government websites to enhance democratic E-governance
Making decisions without reliable information
A conceptual model for acceptance of social CRM systems based on a scoping study
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Word-of-Mouth Processes within a Services Purchase Decision Context
Keeping Your Financial Planner to Yourself
A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments
Examining Resources in an Occupational Community
Social Acceptance and Word of Mouth
Fired Up for the Future
How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth
Communication Channels and Word of Mouth
Posting versus Lurking
Social exchange theory
Communication networks
Marketing as Exchange
Stone Age Economics
The Logic of Collective Action
Economic Action and Social Structure
Keeping track of needs in communal and exchange relationships
An approach for relating social structure to cognitive structure
Structures of Mediation
Reciprocity of self-disclosure at the individual and dyadic levels
Record keeping in two types of relationships
Christmas Gifts and Kin Networks
The F-Connection
Communication Dilemmas in Social Networks
Social Ties and Word-of-Mouth Referral Behavior
Purchasing Behavior in Embedded Markets
New Product Adoption and Diffusion
A Propositional Inventory for New Diffusion Research
Sociocognitive Analysis of Group Decision Making among Consumers
The Strength of Weak Ties
Punishment Power
Social Contagion and Innovation
Restricted Access in Networks and Models of Power
The Strength of Weak Ties
| Unique citing works | 27 |
|---|---|
| Citations per year | 0,96 |
| Citation span | 1998 - 2025 (28) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 26 |