H C Choi
Biographic Data
| ID | 1840109 |
|---|---|
| NAME | H C Choi |
| GIVEN NAMES | H C |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI H C |
| AFFILIATIONS | University of Guelph |
| ORCID | 0000-0003-4781-6202 |
| VERIFIED | Yes |
| TOTAL WORKS | 25 |
| TOTAL CITATIONS | 161 |
| AUTHOR COUNT | 25 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
The Roles of Motivation, Opportunity, and Ability on Willingness‐To‐Pay for Cannabis‐Infused Edibles in Hospitality Establishments and the Mediating Role of Involvement
As Canadian cannabis legalization evolves, hospitality stakeholders are exploring integrating cannabis‐infused edibles into dining experiences. Despite regulatory prohibitions, sustained consumer interest suggests market opportunities, warranting examination of its drivers. Guided by the Motivation–Opportunity–Ability (MOA) theory, this study examines factors influencing Canadian consumers' willingness‐to‐pay for cannabis edibles in hospitality. …
Cannabis Agritourism and Local Pathways Toward Sustainable Development Goals in Northern California
Recent acceleration in global cannabis legalization offers a new context for examining the multiscale links between agritourism, sustainability, and international policy frameworks. In this study, Responsible Tourism is used to conceptualize cannabis agritourism in Northern California's Emerald Triangle as a strategy that may advance targets of two United Nations Sustainable Development Goals, Goal 8—Decent Work and Economic Growth and Goal 12—Re…
Love at first site: Exploring the influence of place attachment on real-Time tourist sharing behaviour
This study explores the relationship between place attachment and tourists’ On-the-Spot Behaviour (OSB), focusing on how distinct elements of a destination drive real-time social sharing. Building on existing research in electronic word-of-mouth (eWOM) and place attachment, we differentiate between two dimensions of attachment: place love, an emotional bond, and place dependence, a functional reliance on a destination. Using survey data collected…
Why Tourists Avoid Peer‐to‐Peer Accommodations? Insights Into Risk, Trust, and Service Dynamics
This study examines the factors influencing tourist avoidance of peer‐to‐peer (P2P) accommodation, defined as the deliberate exclusion of such options from tourists' lodging choices. Psychological risk emerged as the strongest predictor of overall perceived risk, followed by performance and physical risks, highlighting the importance of emotional and practical concerns in shaping avoidance behavior. The overall perceived risk and the lack of cost…
Exploring Customer Resistance to Travel Subscriptions: The Case of Passive and Active Innovation Resistance
Drawing upon innovation active and passive resistance, this study explores consumers' resistance to travel subscriptions following a constructivist tradition. This qualitative inquiry begins with a hybrid approach to deductively and inductively analyze social media content before the inductive analysis of 15 semi‐structured interviews. Findings reveal that trip constraints trigger situational passive resistance. Traveler planfulness fosters cogni…
Approaching Cannabis Tourism With Shared Value in Legal Contexts
Global initiatives in the legalization of recreational cannabis pave the way for a novel category of special interest tourism (SIT) disconnected from illegal drugs and deviance. Changing social attitudes call for a non‐stigmatizing framework for understanding cannabis tourism. This study introduces the concept of shared value from Corporate Social Responsibility (CSR) into cannabis tourism research. This innovative approach is supported by eviden…
Mapping value co-destruction in online travel agencies: A practice theory and customer journey perspective
Cultivating cannabis agritourism: Integrating service-dominant logic in Northern California’s Emerald Triangle
Exploring shopping tourism as an adjunct therapy to improve mental health: Evidence from PLS‐SEM and NCA
While previous tourism studies have examined mental health, additional research is necessary. Drawing on Rogers' theory of person‐centered therapy and self‐determination theory, this study explores shopping tourism as an adjunct therapy to improve mental health. 309 residents from Hong Kong who had shopping tourism experiences were surveyed. Partial Least Squares‐Structural Equation Modeling (PLS‐SEM) and Necessary Condition Analysis (NCA) were a…
Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels
This study empirically and comprehensively explores consumers’ ethical perceptions of autonomous service robots (ASRs) in hotels. Under the triangulation approach, this study has identified eight themes of consumer perceived ethical issues (privacy, security, safety, transparency, fairness, socialization, autonomy, and responsibility). Each theme can be explained from two dimensions: ethical issues arise during the interaction (i.e., ubiquitous s…
The power of play: Uncovering the hidden impact of sport events on communities
Sport tourism, despite being recognized as an effective activity for facilitating recovery from the COVID-19 pandemic, primarily emphasizes benefits related to economic aspects based on current research findings. However, the impacts of sports events extend beyond financial benefits, to various community benefits such as building community cohesion, fostering civic pride, and promoting progressive values. The perceptions of residents within hosti…
Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada
The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that c…
Canadians' travel knowledge acquisition during the pandemic: A cognitive mediation model approach
This study aimed to improve Canada's preparedness to rejuvenate the economy in public health crises by understanding how potential tourists acquire knowledge using the cognitive mediation model. We examined the effect of media motivations (i.e., surveillance gratification and anticipated interaction) in predicting two types of subjective knowledge (i.e., pandemic knowledge and travel health knowledge) through the mediation of media attention and …
Residents’ attitudes toward and intentions to participate in local tourism during and after the Covid-19 pandemic
COVID-19 has struck the global travel industry, and local tourism provides a choice. However, little research has explored this market. Our study filled that research gap by incorporating three critical variables that COVID-19 brings, namely, travel anxiety, constrained travel choice, and community citizenship behavior, to extend the model of the theory of planned behavior (TPB). This study surveyed 403 residents in Hong Kong and asked them to ev…
The adoption of self-service kiosks in quick-service restaurants
This study investigates factors influencing the customers’ decision to use self-service kiosks in quick service restaurants. A model incorporating Technology Acceptance Model and Satisfaction Model was developed to examine the relationships among trust, self-efficacy, perceived ease of use, perceived usefulness, perceived enjoyment, perceived value, satisfaction and behavioural intention toward using these kiosks. The moderating impact of age, ge…
What motivates visitors to participate in a gamified trip? A player typology using Q methodology
Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb
Understanding repurchase intention of Airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchas…
An Empirical Investigation of the Relationship Between Role Stressors, Emotional Exhaustion and Turnover Intention in the Airline Industry
This study examines the relationships among job stress factors (overload, ambiguity, and conflict), emotional exhaustion (EE), and voluntary turnover intention. A total of 400 survey questionnaires were distributed, and 366 usable surveys were used for data analysis. The study results showed that the three role stress factors are critical antecedents of EE. In addition, this study confirmed that customer contact employees exposed to excessive or …
Resident attitudes toward sustainable community tourism
This study examined, using social exchange theory, a range of variables involved in determining resident attitudes toward tourism development and the adoption of sustainable tourism. After a comprehensive review of the literature on the role of residents in tourism development, and of the use of social exchange theory, 430 completed questionnaires obtained in a Texas town involved in tourism were analyzed. A structural equation model was utilized…
Understanding US Traveler Behavior to Asian Countries: A Secondary Analysis Approach
Over the last few decades, US travelers have taken an increasing number of trips to Asian countries. Considering the strong growth of the Asian tourism market and the consistent growth in numbers of US travelers to Asian countries, an examination of these travelers to identify meaningful market segments can benefit Asian destination marketers in developing better marketing strategies. This study aims to conduct a distinctive analysis for segmenti…
Sustainability indicators for managing community tourism
Measuring Residents’ Attitude toward Sustainable Tourism: Development of Sustainable Tourism Attitude Scale
The purpose of this study is to develop and validate a scale assessing residents’ attitudes toward sustainable tourism (SUS-TAS). Following the pretesting phase, a 51-item scale of resident attitudes toward sustainable community tourism was administered to 800 households in a small tourism community in Texas. Psychometric properties of SUSTAS along with its practical and theoretical implications are discussed within the framework of sustainable t…
Forecasting gaming referenda
The Role of Mood on Tourism Product Evaluations
Resident attitudes toward sustainable community tourism
This study examined, using social exchange theory, a range of variables involved in determining resident attitudes toward tourism development and the adoption of sustainable tourism. After a comprehensive review of the literature on the role of residents in tourism development, and of the use of social exchange theory, 430 completed questionnaires obtained in a Texas town involved in tourism were analyzed. A structural equation model was utilized…
Sustainability indicators for managing community tourism
The Role of Mood on Tourism Product Evaluations
Residents’ attitudes toward and intentions to participate in local tourism during and after the Covid-19 pandemic
COVID-19 has struck the global travel industry, and local tourism provides a choice. However, little research has explored this market. Our study filled that research gap by incorporating three critical variables that COVID-19 brings, namely, travel anxiety, constrained travel choice, and community citizenship behavior, to extend the model of the theory of planned behavior (TPB). This study surveyed 403 residents in Hong Kong and asked them to ev…
What motivates visitors to participate in a gamified trip? A player typology using Q methodology
An Empirical Investigation of the Relationship Between Role Stressors, Emotional Exhaustion and Turnover Intention in the Airline Industry
This study examines the relationships among job stress factors (overload, ambiguity, and conflict), emotional exhaustion (EE), and voluntary turnover intention. A total of 400 survey questionnaires were distributed, and 366 usable surveys were used for data analysis. The study results showed that the three role stress factors are critical antecedents of EE. In addition, this study confirmed that customer contact employees exposed to excessive or …
Forecasting gaming referenda
Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada
The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that c…
Understanding US Traveler Behavior to Asian Countries: A Secondary Analysis Approach
Over the last few decades, US travelers have taken an increasing number of trips to Asian countries. Considering the strong growth of the Asian tourism market and the consistent growth in numbers of US travelers to Asian countries, an examination of these travelers to identify meaningful market segments can benefit Asian destination marketers in developing better marketing strategies. This study aims to conduct a distinctive analysis for segmenti…
The Role of Mood on Tourism Product Evaluations
Measuring Residents’ Attitude toward Sustainable Tourism: Development of Sustainable Tourism Attitude Scale
The purpose of this study is to develop and validate a scale assessing residents’ attitudes toward sustainable tourism (SUS-TAS). Following the pretesting phase, a 51-item scale of resident attitudes toward sustainable community tourism was administered to 800 households in a small tourism community in Texas. Psychometric properties of SUSTAS along with its practical and theoretical implications are discussed within the framework of sustainable t…
Forecasting gaming referenda
Sustainability indicators for managing community tourism
Understanding US Traveler Behavior to Asian Countries: A Secondary Analysis Approach
Over the last few decades, US travelers have taken an increasing number of trips to Asian countries. Considering the strong growth of the Asian tourism market and the consistent growth in numbers of US travelers to Asian countries, an examination of these travelers to identify meaningful market segments can benefit Asian destination marketers in developing better marketing strategies. This study aims to conduct a distinctive analysis for segmenti…
Resident attitudes toward sustainable community tourism
This study examined, using social exchange theory, a range of variables involved in determining resident attitudes toward tourism development and the adoption of sustainable tourism. After a comprehensive review of the literature on the role of residents in tourism development, and of the use of social exchange theory, 430 completed questionnaires obtained in a Texas town involved in tourism were analyzed. A structural equation model was utilized…
An Empirical Investigation of the Relationship Between Role Stressors, Emotional Exhaustion and Turnover Intention in the Airline Industry
This study examines the relationships among job stress factors (overload, ambiguity, and conflict), emotional exhaustion (EE), and voluntary turnover intention. A total of 400 survey questionnaires were distributed, and 366 usable surveys were used for data analysis. The study results showed that the three role stress factors are critical antecedents of EE. In addition, this study confirmed that customer contact employees exposed to excessive or …
Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb
Understanding repurchase intention of Airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity
The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchas…
What motivates visitors to participate in a gamified trip? A player typology using Q methodology
The adoption of self-service kiosks in quick-service restaurants
This study investigates factors influencing the customers’ decision to use self-service kiosks in quick service restaurants. A model incorporating Technology Acceptance Model and Satisfaction Model was developed to examine the relationships among trust, self-efficacy, perceived ease of use, perceived usefulness, perceived enjoyment, perceived value, satisfaction and behavioural intention toward using these kiosks. The moderating impact of age, ge…
Residents’ attitudes toward and intentions to participate in local tourism during and after the Covid-19 pandemic
COVID-19 has struck the global travel industry, and local tourism provides a choice. However, little research has explored this market. Our study filled that research gap by incorporating three critical variables that COVID-19 brings, namely, travel anxiety, constrained travel choice, and community citizenship behavior, to extend the model of the theory of planned behavior (TPB). This study surveyed 403 residents in Hong Kong and asked them to ev…
Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada
The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a pre-travel perspective, this study investigated the impacts of motivation, perceived risks, and travel constraints on the affective and cognitive images that c…
Canadians' travel knowledge acquisition during the pandemic: A cognitive mediation model approach
This study aimed to improve Canada's preparedness to rejuvenate the economy in public health crises by understanding how potential tourists acquire knowledge using the cognitive mediation model. We examined the effect of media motivations (i.e., surveillance gratification and anticipated interaction) in predicting two types of subjective knowledge (i.e., pandemic knowledge and travel health knowledge) through the mediation of media attention and …
Exploring shopping tourism as an adjunct therapy to improve mental health: Evidence from PLS‐SEM and NCA
While previous tourism studies have examined mental health, additional research is necessary. Drawing on Rogers' theory of person‐centered therapy and self‐determination theory, this study explores shopping tourism as an adjunct therapy to improve mental health. 309 residents from Hong Kong who had shopping tourism experiences were surveyed. Partial Least Squares‐Structural Equation Modeling (PLS‐SEM) and Necessary Condition Analysis (NCA) were a…
Consumers’ Ethical Perceptions of Autonomous Service Robots in Hotels
This study empirically and comprehensively explores consumers’ ethical perceptions of autonomous service robots (ASRs) in hotels. Under the triangulation approach, this study has identified eight themes of consumer perceived ethical issues (privacy, security, safety, transparency, fairness, socialization, autonomy, and responsibility). Each theme can be explained from two dimensions: ethical issues arise during the interaction (i.e., ubiquitous s…
The power of play: Uncovering the hidden impact of sport events on communities
Sport tourism, despite being recognized as an effective activity for facilitating recovery from the COVID-19 pandemic, primarily emphasizes benefits related to economic aspects based on current research findings. However, the impacts of sports events extend beyond financial benefits, to various community benefits such as building community cohesion, fostering civic pride, and promoting progressive values. The perceptions of residents within hosti…
Why Tourists Avoid Peer‐to‐Peer Accommodations? Insights Into Risk, Trust, and Service Dynamics
This study examines the factors influencing tourist avoidance of peer‐to‐peer (P2P) accommodation, defined as the deliberate exclusion of such options from tourists' lodging choices. Psychological risk emerged as the strongest predictor of overall perceived risk, followed by performance and physical risks, highlighting the importance of emotional and practical concerns in shaping avoidance behavior. The overall perceived risk and the lack of cost…
Exploring Customer Resistance to Travel Subscriptions: The Case of Passive and Active Innovation Resistance
Drawing upon innovation active and passive resistance, this study explores consumers' resistance to travel subscriptions following a constructivist tradition. This qualitative inquiry begins with a hybrid approach to deductively and inductively analyze social media content before the inductive analysis of 15 semi‐structured interviews. Findings reveal that trip constraints trigger situational passive resistance. Traveler planfulness fosters cogni…
Approaching Cannabis Tourism With Shared Value in Legal Contexts
Global initiatives in the legalization of recreational cannabis pave the way for a novel category of special interest tourism (SIT) disconnected from illegal drugs and deviance. Changing social attitudes call for a non‐stigmatizing framework for understanding cannabis tourism. This study introduces the concept of shared value from Corporate Social Responsibility (CSR) into cannabis tourism research. This innovative approach is supported by eviden…
Mapping value co-destruction in online travel agencies: A practice theory and customer journey perspective
Cultivating cannabis agritourism: Integrating service-dominant logic in Northern California’s Emerald Triangle
The Roles of Motivation, Opportunity, and Ability on Willingness‐To‐Pay for Cannabis‐Infused Edibles in Hospitality Establishments and the Mediating Role of Involvement
As Canadian cannabis legalization evolves, hospitality stakeholders are exploring integrating cannabis‐infused edibles into dining experiences. Despite regulatory prohibitions, sustained consumer interest suggests market opportunities, warranting examination of its drivers. Guided by the Motivation–Opportunity–Ability (MOA) theory, this study examines factors influencing Canadian consumers' willingness‐to‐pay for cannabis edibles in hospitality. …
Cannabis Agritourism and Local Pathways Toward Sustainable Development Goals in Northern California
Recent acceleration in global cannabis legalization offers a new context for examining the multiscale links between agritourism, sustainability, and international policy frameworks. In this study, Responsible Tourism is used to conceptualize cannabis agritourism in Northern California's Emerald Triangle as a strategy that may advance targets of two United Nations Sustainable Development Goals, Goal 8—Decent Work and Economic Growth and Goal 12—Re…
Love at first site: Exploring the influence of place attachment on real-Time tourist sharing behaviour
This study explores the relationship between place attachment and tourists’ On-the-Spot Behaviour (OSB), focusing on how distinct elements of a destination drive real-time social sharing. Building on existing research in electronic word-of-mouth (eWOM) and place attachment, we differentiate between two dimensions of attachment: place love, an emotional bond, and place dependence, a functional reliance on a destination. Using survey data collected…
Business (20 works) · Tourism (17 works) · Psychology (16 works) · Marketing (15 works) · Geography (12 works) · Advertising (11 works) · Diverse Aspects of Tourism Research (11 works) · Political science (11 works) · Digital Marketing and Social Media (8 works) · Computer Science (7 works)