Cornelius B Pratt
Biographic Data
| ID | 184120 |
|---|---|
| NAME | Cornelius B Pratt |
| GIVEN NAMES | Cornelius B |
| FAMILY NAME | Pratt |
| SIGNATURE | PRATT C B |
| AFFILIATIONS | Temple University |
| ORCID | 0000-0002-8033-9818 |
| VERIFIED | Yes |
| TOTAL WORKS | 30 |
| TOTAL CITATIONS | 30 |
| AUTHOR COUNT | 30 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Stereotyping the Chinese in Arab Nations: Effects of media use, perceived realism, and perceived Chinese-Arab relations
Stereotypes have become an acknowledged barrier to effective social communication, cross-cultural engagement and to globalization. This study examines the stereotypes of the Chinese held by people in four Arab nations (Saudi Arabia, Egypt, Morocco and Yemen) within the context of China’s Belt and Road Initiative. It applies a three-pronged theoretical framework (social cognitive, cultivation, and media realism) to investigate the effects and the …
The Covid-19 Impact and Culture Nexus in Japan: Insights for the Global Community
This opinion column identifies and reflects on the defining moments in Japan's sprint toward acquiring herd immunity by the end of 2021. As of this writing, COVID-19 conversations across the globe are becoming less and less concerning, as wealthy nations ramp up testing and triple-vaccinate their citizens, as COVID-19-related infection and hospitalization rates fall significantly, or, as is the case of the less developed countries of the Global S…
A Citywide ‘Virus Testing: Chinese Government's Response to Preventing and Controlling the Second Outbreak of Sars-CoV-2
Containing the spread of SARS-CoV-2 is a daunting challenge globally. China, as well as a handful of other countries, has, for the most part, contained it by implementing strict policies. Wuhan's citywide virus-testing program presents a way forward in preventing and controlling the uncertainty, anxiety, instability and complexity it faces over the outbreak of SARS-CoV-2. Inarguably, the health crisis requires time-tested strategies and tactics f…
Investigating the Relationships Between Public Health Literacy and Public Trust in Physicians in China's Control of Covid-19: A Cross-Sectional Study
Objective: Public trust in physicians and public health literacy (HL) are important factors that ensure the effectiveness of health-care delivery, particularly that provided during the SARS-CoV-2 pandemic. This study investigates HL as a predictor of public trust in physicians in China's ongoing efforts to control COVID-19. Methods: Data were gathered in February 2020 during the peak of the disease in China. Based on Nutbeam's conceptualization o…
Exploring the Determinants of the China-Pakistan Economic Corridor and Its Impact on Local Communities
The China-Pakistan Economic Corridor (CPEC), a major development project in China’s fast-evolving Belt and Road Initiative (BRI), is arguably the most comprehensive of the six BRI economic and infrastructure corridors on land. For Pakistan, it is perceived “as the harbinger of a new era of connectivity and integration” that will not only transform the region’s economic development but also the well-being of Pakistanis. It investigates the impact …
Strategic communications: The Pakistan military’s use of social media against terrorism
This study examines the Pakistan military’s strategic use of social media in encouraging and sustaining public support for the ongoing war against terrorism in Pakistan. Its findings indicate that the military used significantly different types of strategic frames in response to a fast-changing, evolving security situation in the country. Framing was used strategically to facilitate public–military and people-to-people engagements. Motivational f…
Satires, narratives and journalistic divides: Discourses on free speech in Western and Islamic news media
This study investigates how Western news media (The New York Times and BBC News) and Islamic news media (Al-Jazeera English and Al-Arabiya English) frame issues about freedom of expression and anti-Islamic sentiments, respectively, in the aftermath of the January 7, 2015, attacks on France's weekly satirical newsmagazine, Charlie Hebdo. Results show a deep divide: that the Western news media, on the one hand, endorsed Charlie Hebdo's right to off…
Pakistani Government–News Media Relationships: How relevant are Western journalistic values
This study investigates factors that contribute to the fraught relationships between the government and the news media in Pakistan. Responses from an online survey of 357 Pakistani journalists and educators indicate that (1) economic concerns are the focal point of government–news media relationships; (2) stiff competition among news organizations to provide platforms for government advertisements have affected journalistic standards; (3) higher …
Theoretical Approaches to Normativity in Communication Research: Normativity in Communication Research
Normativity is inarguably a major concept in the social sciences. Even so, social science research seldom acknowledges its importance, its influence on research inquiries, and its impact on the trajectories of communication science and on the scientists themselves. It is against that background that this article calls for a better understanding of the role of normativity in communication studies. In doing so, it analyzes Bourdieu's theoretical fr…
Communicating development’ – a cultural shift: Emerging discourses on entrepreneurial development and poverty reduction by Nigeria’s banking and microfinance sectors
This article departs from the dominant orthodoxies in discourses on communication and development by introducing, as a major cultural shift, theory-guided strategic communication themes in two complementary sectors of Nigeria’s financial industry: banking and microfinance. In both sectors, the personal influence model and relationship marketing provide the overarching theoretical framework for investigating the immanence (or lack thereof) of thre…
My God is Not Your God”: Applying Relationship Management Theory to Managing Ethnoreligious Crises in Sub-Saharan Africa
Historically, the world’s geopolitical landscape has been replete with conflicts, from those of Ancient Mesopotamia to those in today’s Middle East and Africa. As in other world regions, parts of sub-Saharan Africa have, for decades, been trapped in a vicious cycle of conflicts and violence—in ethnopolitical and ethnoreligious contexts, even as foreign direct investment on the continent has increased 50% since 2005 and as the gross national produ…
Native- vs. Nonnative-Medium Schools: Applying Critical-Cultural and Historical-Structural Theories to Reframing Language Planning and Policy
In much of the developing world, disparities between native- and nonnative-medium schools are fueled in part by government actions such as resource allocation and administrative oversight that determine institutional policies and practices that perpetuate and exacerbate educational divides, which, in turn, lead to further societal inequality. This article argues that government agencies and educators should apply complementary critical-cultural a…
Setting the Public Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981–1997
This study investigates changes in the amount of media coverage and in the framing of 5 major infectious diseases in Africa in 4 sub-Saharan African magazines and medical journals. During a 17-year period (1981–1997), HIV/AIDS, a stigmal disease, dominated the coverage from the early to the mid-1990s; however, there was a paucity of such news items in the early 1980s. Nonstigmal diseases, such as malaria and tuberculosis, received much less cover…
Chinese and non‐Chinese scholars’ contributions to communication research on greater China, 1978–98
This content‐analytical study investigates, over a two‐decade period, the contribution of ethnic and non‐ethnic scholars to communication research on Greater China. Although its findings show a significant increase in research publications on China over the years by both Chinese and non‐Chinese scholars, Chinese scholars are much more productive than non‐Chinese scholars. In addition, mixed ethnicity scholars have published more comparative studi…
Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework
(1999). Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework. Ecquid Novi: African Journalism Studies: Vol. 20, No. 1, pp. 50-61
Differences in Crisis-Management Strategies in Tourism in the United States and Spain
This study compared strategies used by communications and marketing directors in the tourism industries of the United States and Spain to avert or to respond to crises. Analysis indicated that the 88 U.S. directors were significantly better prepared to manage crises than were their 70 Spanish peers
Integrated Communication Campaigns for Organizational Crisis Management in South Africa: Implications for Challenges Today - and in the Dawn of a New Millennium
An increasingly global, competitive environment makes organizational crises a reality. And integrated communication campaigns (ICCs) are a strategy for responding to - and for resolving - such crises. This article uses the case-study method to identify five normative implications for the use of ICCs as a crisis-management strategy. It then presents four challenges that practitioners who use ICCs will continue to confront well into the next millen…
Curricula for Media Education in Anglophone Africa
First, a caveat. This article uses and interchangeably primarily because, in the African context, no rigid pedagogical and practical distinctions are made between them. Even though Africa's mass-communication programs emphasize education, they do not entirely preclude human-, interpersonal-, or speech-communication courses. Additionally, in the realm of reception analysis within the African context, the boundaries between mass-media fare and inte…
Nutrition Advertisements in Consumer Magazines: Health Implications for African Americans
The print media, particularly their advertisements, influence consumers' food and nutrition choices (Clancy & Helitzer, 1983; Hertzler & Grfin, 1990; Hickman, Gates, & Dowdy, 1993; Ippolito & Mathios, 1990a, 1990b; Ippolito & Mathios, 1991; Wellman, 1990). Such effects may have contributed to the advertising industry's vulnerability to consumer criticisms. Consumer suspicion about and antipathy toward advertisements have historical bases (Cowton,…
A Cross-Cultural Study of News Media Preferences: African Versus White U.S. Students
Research evidence has consistently shown that there is a high dependence on the mass media for news among U.S. audiences in general. Roper surveys (Roper Organization, 1985) have, since 1959, showed a consistent preference by the American public for the mass media as their source of most news. Other studies have also reported that, although the mass media were the most pervasive first source of information, interpersonal communication played a si…
A Factor Analysis of Advertising Practitioners' Perceptions of Advertising Ethics
This research investigated the perceptions of advertising ethics among 460 members of the American Advertising Federation. A principal components factor analysis of members' perceptions, measured by 17 statements, produced four factors of “agencies' standards,” “active public responsibility,” “advertising claims,” and “agencies' social responsibility.” These factors, then used as composite independent variables in a forward stepwise multiple-regr…
Fallacies and failures of communication for development: A commentary on Africa south of the Sahara
The continuing economic and social hardships in Africa south of the Sahara cast doubt on the effectiveness of the region's development programs. These hardships occur regardless of the efforts of development specialists to reformulate and reconceptualize development programs to respond to the limitations of earlier development strategies. Therefore, this commentary argues, the region's failed development experiences are not necessarily a conseque…
Correlates and Predictors of Self-Reported Ethics Among U.S. Public Relationspractitioners
This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by th…
Correlates and Predictors of Self-Reported Ethics among U.S. Public Relations Practitioners
This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by th…
Ethics in newspaper editorials: Perceptions of sub-Sahara African journalists
The Reportage and Images of Africa in Six U.S. News and Opinion Magazines: A Comparative Study
Strategic communications: The Pakistan military’s use of social media against terrorism
This study examines the Pakistan military’s strategic use of social media in encouraging and sustaining public support for the ongoing war against terrorism in Pakistan. Its findings indicate that the military used significantly different types of strategic frames in response to a fast-changing, evolving security situation in the country. Framing was used strategically to facilitate public–military and people-to-people engagements. Motivational f…
Satires, narratives and journalistic divides: Discourses on free speech in Western and Islamic news media
This study investigates how Western news media (The New York Times and BBC News) and Islamic news media (Al-Jazeera English and Al-Arabiya English) frame issues about freedom of expression and anti-Islamic sentiments, respectively, in the aftermath of the January 7, 2015, attacks on France's weekly satirical newsmagazine, Charlie Hebdo. Results show a deep divide: that the Western news media, on the one hand, endorsed Charlie Hebdo's right to off…
Pakistani Government–News Media Relationships: How relevant are Western journalistic values
This study investigates factors that contribute to the fraught relationships between the government and the news media in Pakistan. Responses from an online survey of 357 Pakistani journalists and educators indicate that (1) economic concerns are the focal point of government–news media relationships; (2) stiff competition among news organizations to provide platforms for government advertisements have affected journalistic standards; (3) higher …
Curricula for Media Education in Anglophone Africa
First, a caveat. This article uses and interchangeably primarily because, in the African context, no rigid pedagogical and practical distinctions are made between them. Even though Africa's mass-communication programs emphasize education, they do not entirely preclude human-, interpersonal-, or speech-communication courses. Additionally, in the realm of reception analysis within the African context, the boundaries between mass-media fare and inte…
Theoretical Approaches to Normativity in Communication Research: Normativity in Communication Research
Normativity is inarguably a major concept in the social sciences. Even so, social science research seldom acknowledges its importance, its influence on research inquiries, and its impact on the trajectories of communication science and on the scientists themselves. It is against that background that this article calls for a better understanding of the role of normativity in communication studies. In doing so, it analyzes Bourdieu's theoretical fr…
My God is Not Your God”: Applying Relationship Management Theory to Managing Ethnoreligious Crises in Sub-Saharan Africa
Historically, the world’s geopolitical landscape has been replete with conflicts, from those of Ancient Mesopotamia to those in today’s Middle East and Africa. As in other world regions, parts of sub-Saharan Africa have, for decades, been trapped in a vicious cycle of conflicts and violence—in ethnopolitical and ethnoreligious contexts, even as foreign direct investment on the continent has increased 50% since 2005 and as the gross national produ…
Stereotyping the Chinese in Arab Nations: Effects of media use, perceived realism, and perceived Chinese-Arab relations
Stereotypes have become an acknowledged barrier to effective social communication, cross-cultural engagement and to globalization. This study examines the stereotypes of the Chinese held by people in four Arab nations (Saudi Arabia, Egypt, Morocco and Yemen) within the context of China’s Belt and Road Initiative. It applies a three-pronged theoretical framework (social cognitive, cultivation, and media realism) to investigate the effects and the …
Fallacies and failures of communication for development: A commentary on Africa south of the Sahara
The continuing economic and social hardships in Africa south of the Sahara cast doubt on the effectiveness of the region's development programs. These hardships occur regardless of the efforts of development specialists to reformulate and reconceptualize development programs to respond to the limitations of earlier development strategies. Therefore, this commentary argues, the region's failed development experiences are not necessarily a conseque…
Communicating Population Issues in Sub-Saharan Africa: A Development Policy for Nigeria
The author proposes a strategy for the development of a communication policy that would slow population growth, with particular reference to the situation in Nigeria and other African countries. The focus is on the involvement of individuals at the local level in discussion groups to create the atmosphere for developing small family norms
The Reportage and Images of Africa in Six U.S. News and Opinion Magazines: A Comparative Study
Communicating Population Issues in Sub-Saharan Africa: A Development Policy for Nigeria
The author proposes a strategy for the development of a communication policy that would slow population growth, with particular reference to the situation in Nigeria and other African countries. The focus is on the involvement of individuals at the local level in discussion groups to create the atmosphere for developing small family norms
Communication Policies for Population Control: Nigeria in the African Context
Nigerians are worried about the inability of their country's economy to support an annual population growth rate of 3·3 per cent, not least because of the persistent decline in agricultural productivity, and the inadequacy of current ad hoc measures in stabilising the situation.There is, of course, increasing international awareness of the intractable economic and social woes associated with uncontrolled population growth. More important still, t…
Multilateral cooperation for development in the caribbean basin: An agenda‐dynamics framework
Since the U.S. Congress approved some of the provisions of the Caribbean Basin Initiative (CBI) in July 1983, U.S., Canadian, Asian and European businesses have demonstrated increasing investment interests in Latin America and the Caribbean. The CBI offers, among other incentives, free trade for Caribbean Basin products exported to the United States, and financial and technical assistance to the region's private sector. This article applies the a…
Communication Research and Development Policy: Agenda Dynamics in an African Setting
An extension of the Western-based agenda-dynamics model to the African setting can enable the communication researcher more effectively to identify and use six integrated agendas—small group (interpersonal), traditional media, urban media, urban elite, urban non-elite, and public policy—for establishing new research approaches and for shaping the development efforts of the region
Ethics in newspaper editorials: Perceptions of sub-Sahara African journalists
Correlates and Predictors of Self-Reported Ethics Among U.S. Public Relationspractitioners
This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by th…
Correlates and Predictors of Self-Reported Ethics among U.S. Public Relations Practitioners
This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by th…
A Cross-Cultural Study of News Media Preferences: African Versus White U.S. Students
Research evidence has consistently shown that there is a high dependence on the mass media for news among U.S. audiences in general. Roper surveys (Roper Organization, 1985) have, since 1959, showed a consistent preference by the American public for the mass media as their source of most news. Other studies have also reported that, although the mass media were the most pervasive first source of information, interpersonal communication played a si…
A Factor Analysis of Advertising Practitioners' Perceptions of Advertising Ethics
This research investigated the perceptions of advertising ethics among 460 members of the American Advertising Federation. A principal components factor analysis of members' perceptions, measured by 17 statements, produced four factors of “agencies' standards,” “active public responsibility,” “advertising claims,” and “agencies' social responsibility.” These factors, then used as composite independent variables in a forward stepwise multiple-regr…
Fallacies and failures of communication for development: A commentary on Africa south of the Sahara
The continuing economic and social hardships in Africa south of the Sahara cast doubt on the effectiveness of the region's development programs. These hardships occur regardless of the efforts of development specialists to reformulate and reconceptualize development programs to respond to the limitations of earlier development strategies. Therefore, this commentary argues, the region's failed development experiences are not necessarily a conseque…
Nutrition Advertisements in Consumer Magazines: Health Implications for African Americans
The print media, particularly their advertisements, influence consumers' food and nutrition choices (Clancy & Helitzer, 1983; Hertzler & Grfin, 1990; Hickman, Gates, & Dowdy, 1993; Ippolito & Mathios, 1990a, 1990b; Ippolito & Mathios, 1991; Wellman, 1990). Such effects may have contributed to the advertising industry's vulnerability to consumer criticisms. Consumer suspicion about and antipathy toward advertisements have historical bases (Cowton,…
Integrated Communication Campaigns for Organizational Crisis Management in South Africa: Implications for Challenges Today - and in the Dawn of a New Millennium
An increasingly global, competitive environment makes organizational crises a reality. And integrated communication campaigns (ICCs) are a strategy for responding to - and for resolving - such crises. This article uses the case-study method to identify five normative implications for the use of ICCs as a crisis-management strategy. It then presents four challenges that practitioners who use ICCs will continue to confront well into the next millen…
Curricula for Media Education in Anglophone Africa
First, a caveat. This article uses and interchangeably primarily because, in the African context, no rigid pedagogical and practical distinctions are made between them. Even though Africa's mass-communication programs emphasize education, they do not entirely preclude human-, interpersonal-, or speech-communication courses. Additionally, in the realm of reception analysis within the African context, the boundaries between mass-media fare and inte…
Differences in Crisis-Management Strategies in Tourism in the United States and Spain
This study compared strategies used by communications and marketing directors in the tourism industries of the United States and Spain to avert or to respond to crises. Analysis indicated that the 88 U.S. directors were significantly better prepared to manage crises than were their 70 Spanish peers
Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework
(1999). Marketing-communications in sub-Saharan Africa: Toward an ethics-based framework. Ecquid Novi: African Journalism Studies: Vol. 20, No. 1, pp. 50-61
Chinese and non‐Chinese scholars’ contributions to communication research on greater China, 1978–98
This content‐analytical study investigates, over a two‐decade period, the contribution of ethnic and non‐ethnic scholars to communication research on Greater China. Although its findings show a significant increase in research publications on China over the years by both Chinese and non‐Chinese scholars, Chinese scholars are much more productive than non‐Chinese scholars. In addition, mixed ethnicity scholars have published more comparative studi…
Setting the Public Health Agenda on Major Diseases in Sub-Saharan Africa: African Popular Magazines and Medical Journals, 1981–1997
This study investigates changes in the amount of media coverage and in the framing of 5 major infectious diseases in Africa in 4 sub-Saharan African magazines and medical journals. During a 17-year period (1981–1997), HIV/AIDS, a stigmal disease, dominated the coverage from the early to the mid-1990s; however, there was a paucity of such news items in the early 1980s. Nonstigmal diseases, such as malaria and tuberculosis, received much less cover…
Native- vs. Nonnative-Medium Schools: Applying Critical-Cultural and Historical-Structural Theories to Reframing Language Planning and Policy
In much of the developing world, disparities between native- and nonnative-medium schools are fueled in part by government actions such as resource allocation and administrative oversight that determine institutional policies and practices that perpetuate and exacerbate educational divides, which, in turn, lead to further societal inequality. This article argues that government agencies and educators should apply complementary critical-cultural a…
My God is Not Your God”: Applying Relationship Management Theory to Managing Ethnoreligious Crises in Sub-Saharan Africa
Historically, the world’s geopolitical landscape has been replete with conflicts, from those of Ancient Mesopotamia to those in today’s Middle East and Africa. As in other world regions, parts of sub-Saharan Africa have, for decades, been trapped in a vicious cycle of conflicts and violence—in ethnopolitical and ethnoreligious contexts, even as foreign direct investment on the continent has increased 50% since 2005 and as the gross national produ…
Pakistani Government–News Media Relationships: How relevant are Western journalistic values
This study investigates factors that contribute to the fraught relationships between the government and the news media in Pakistan. Responses from an online survey of 357 Pakistani journalists and educators indicate that (1) economic concerns are the focal point of government–news media relationships; (2) stiff competition among news organizations to provide platforms for government advertisements have affected journalistic standards; (3) higher …
Theoretical Approaches to Normativity in Communication Research: Normativity in Communication Research
Normativity is inarguably a major concept in the social sciences. Even so, social science research seldom acknowledges its importance, its influence on research inquiries, and its impact on the trajectories of communication science and on the scientists themselves. It is against that background that this article calls for a better understanding of the role of normativity in communication studies. In doing so, it analyzes Bourdieu's theoretical fr…
Communicating development’ – a cultural shift: Emerging discourses on entrepreneurial development and poverty reduction by Nigeria’s banking and microfinance sectors
This article departs from the dominant orthodoxies in discourses on communication and development by introducing, as a major cultural shift, theory-guided strategic communication themes in two complementary sectors of Nigeria’s financial industry: banking and microfinance. In both sectors, the personal influence model and relationship marketing provide the overarching theoretical framework for investigating the immanence (or lack thereof) of thre…
Satires, narratives and journalistic divides: Discourses on free speech in Western and Islamic news media
This study investigates how Western news media (The New York Times and BBC News) and Islamic news media (Al-Jazeera English and Al-Arabiya English) frame issues about freedom of expression and anti-Islamic sentiments, respectively, in the aftermath of the January 7, 2015, attacks on France's weekly satirical newsmagazine, Charlie Hebdo. Results show a deep divide: that the Western news media, on the one hand, endorsed Charlie Hebdo's right to off…
Strategic communications: The Pakistan military’s use of social media against terrorism
This study examines the Pakistan military’s strategic use of social media in encouraging and sustaining public support for the ongoing war against terrorism in Pakistan. Its findings indicate that the military used significantly different types of strategic frames in response to a fast-changing, evolving security situation in the country. Framing was used strategically to facilitate public–military and people-to-people engagements. Motivational f…
Political science (23 works) · Sociology (17 works) · Business (11 works) · Law (11 works) · Economic growth (8 works) · Economics (8 works) · Law (8 works) · Media studies (8 works) · Media Studies and Communication (8 works) · Psychology (8 works)