Integrated Communication Campaigns for Organizational Crisis Management in South Africa

Implications for Challenges Today - and in the Dawn of a New Millennium

Bibliographic Data

ID9848599
AuthorsCornelius B Pratt (0000-0002-8033-9818, corresponding author), Evan Bloom (0000-0001-8423-5699)
Year1997
Volume59
Issue4
Pages311-329
Publication date1997-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGazette (Leiden Netherlands (JOURNAL)
Journal identifiersISSN: 0016-5492 • E-ISSN: 1460-3594
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0016549297059004005
OpenAlexW2027868502
LanguageEN
Citations received1
References cited23

An increasingly global, competitive environment makes organizational crises a reality. And integrated communication campaigns (ICCs) are a strategy for responding to - and for resolving - such crises. This article uses the case-study method to identify five normative implications for the use of ICCs as a crisis-management strategy. It then presents four challenges that practitioners who use ICCs will continue to confront well into the next millennium. They are (1) research strategies and outcomes assessments, (2) new communication technologies, (3) ethics and (4) professional orientation. Finally, it concludes that practitioners' strategic responses to those challenges will determine much of the effectiveness of their research, planning, programming and evaluation today - and in the next millennium

Business · Crisis management · Crisis response · Knowledge management · Management science · Normative · Political science · Process management · Public relations · Computer Science · Engineering · Public Relations and Crisis Communication · Team Dynamics and Performance

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