Louis A Browne
Biographic Data
| ID | 188274 |
|---|---|
| NAME | Louis A Browne |
| GIVEN NAMES | Louis A |
| FAMILY NAME | Browne |
| SIGNATURE | BROWNE L A |
| AFFILIATIONS | Texas Southern University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 0 |
African American Student Athletes and Sports Media Consumption
This study measures the use of media for sports information among African American student athletes. Television was indicated as the primary source of sports information by about one third of the target group, whereas newspapers were used much less as a source. About one fourth got their information from multiple sources. A somewhat unexpected finding was the limited use of sports radio as a source. Female respondents used media less frequently f…
Effects of Television Advertising On African American Teenagers
The 1990 census reported that the 31 million African Americans, the largest minority group, accounted for 12.1 % of the U.S. popu-lation, up from 11.7 % a decade earlier (&dquo;1990 Census Shows,&dquo; 1991). African Americans as a group represent a large and growing consumer market. According to a recent consumer survey, African Americans spent more than $170 billion a year. Although many African Americans are poor, two thirds are not (Waldrop,1…
No prominent works on this page.
Effects of Television Advertising On African American Teenagers
The 1990 census reported that the 31 million African Americans, the largest minority group, accounted for 12.1 % of the U.S. popu-lation, up from 11.7 % a decade earlier (&dquo;1990 Census Shows,&dquo; 1991). African Americans as a group represent a large and growing consumer market. According to a recent consumer survey, African Americans spent more than $170 billion a year. Although many African Americans are poor, two thirds are not (Waldrop,1…
African American Student Athletes and Sports Media Consumption
This study measures the use of media for sports information among African American student athletes. Television was indicated as the primary source of sports information by about one third of the target group, whereas newspapers were used much less as a source. About one fourth got their information from multiple sources. A somewhat unexpected finding was the limited use of sports radio as a source. Female respondents used media less frequently f…
Advertising (2 works) · Business (2 works) · Sociology (2 works) · African american (1 works) · Athletes (1 works) · Basketball (1 works) · Census (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Demography (1 works)