Effects of Television Advertising On African American Teenagers
Bibliographic Data
| ID | 19002893 |
|---|---|
| Authors | E Bun Lee (Texas Southern University, corresponding author), Louis A Browne (Texas Southern University) |
| Year | 1995 |
| Volume | 25 |
| Issue | 5 |
| Pages | 523-536 |
| Publication date | 1995-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Black Studies (JOURNAL) |
| Journal identifiers | ISSN: 0021-9347 • E-ISSN: 1552-4566 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/002193479502500501 |
| OpenAlex | W2028760679 |
| Language | EN |
| Citations received | 9 |
| References cited | 11 |
The 1990 census reported that the 31 million African Americans, the largest minority group, accounted for 12.1 % of the U.S. popu-lation, up from 11.7 % a decade earlier (&dquo;1990 Census Shows,&dquo; 1991). African Americans as a group represent a large and growing consumer market. According to a recent consumer survey, African Americans spent more than $170 billion a year. Although many African Americans are poor, two thirds are not (Waldrop,1990, p. 32). As African Americans become a major economic force, the representation of African Americans in advertisements has been increasing significantly in recent years. Previous research sug-gested that African Americans in general react favorably to adver-tisements and products that use African American endorsers. The most widely used celebrity endorsers have been sports figures, actors, or other types of entertainers. However, critics say that using African American models in advertisements for products such as tobacco and alcohol is unethical, particularly when these products are aimed at the African American market. They argue that such a practice only serves to exacerbate health and family problems in the community. Nike advertisements that feature basketball player Michael Jordan and film director Spike Lee have recently been the target of negative press. Critics have noted that shoes have become so important that young urban African Americans are willing to kill for them (Waldrop, 1990). African Americans were estimated to generate one third of
Advertising · African american · Basketball · Business · Census · Political science · Politics · Population · Representation (politics) · Sociology · Consumer Behavior in Brand Consumption and Identification · Demography · History · Law · Media Influence and Health · Media, Gender, and Advertising
Black Family Life on Television and the Socialization of the African American Child
Child Sacrifice
Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017
Social Status as a Predictor of Race and Gender Stereotypes in Late Childhood and Early Adolescence
Media Contributions to African American Girls' Focus on Beauty and Appearance
Race Logic and “Being like Mike”
Determinants of Adolescents' Brand Sensitivity to Clothing
Achievement Scripts
Admirer-celebrity relationships among young adults
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,31 |
| Citation span | 1997 - 2019 (23) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 9 |