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Michael A Shapiro

Biographic Data

ID190705
NAMEMichael A Shapiro
GIVEN NAMESMichael A
FAMILY NAMEShapiro
SIGNATURESHAPIRO M A
AFFILIATIONSCornell University
ORCID0000-0001-9476-4885
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS115
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR1986
LATEST PUBLICATION YEAR2022
H-INDEX4
  • Impacts of character morality on egocentric projection and identification

    Open Access•Shuo Zhou, Michael A Shapiro•ARTICLE•Poetics•2022•References: 41

  • PTSD Following Suicide Attempts in Adolescents

    Open Access•Liqing Zhang, Michael A Shapiro et al.•ARTICLE•Journal of Child & Adolescent…•2021

  • The audience eats more if a movie character keeps eating

    Open Access•Shuo Zhou, Michael A Shapiro et al.•ARTICLE•Appetite•2017•Cited by: 4•References: 60

  • The Interaction of Affective Dispositions, Moral Judgments, and Intentionality in Assessing Narrative Characters

    Open Access•T K Lee, Michael A Shapiro•ARTICLE•Communication Theory•2014•Cited by: 5•References: 8

    Several theories, including disposition-based theories, depend on moral judgments about narrative characters’ actions to describe how audiences understand characters in media narratives. However, more needs to be known about how moral judgments about characters’ actions are made and affective dispositions toward characters are formed and change as a story unfolds. There is evidence that the intentionality underlying a character’s actions is an im…

  • Predicting intentions to adopt safe home food handling practices. Applying the theory of planned behavior

    Open Access•Michael A Shapiro, Norman A Porticella et al.•ARTICLE•Appetite•2011•Cited by: 4•References: 19

  • Attributions of Responsibility for Obesity

    Open Access•Jeff Niederdeppe, Michael A Shapiro et al.•ARTICLE•Human Communication Research•2011•Cited by: 28•References: 61

    Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid of the two) emphasizing environmental causes of obesity, or a no-exposure control condition. The narr…

  • Science Information in Fictional Movies

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Science Communication•2010•Cited by: 3•References: 36

    The National Science Board and others are concerned that movies often miscommunicate science to the public with negative effects on science literacy and attitudes toward science. However, very little is known about the specific impact of movie science on audiences. This experiment examines the influence of narrative transportation, role of science within the movie, and gender of the viewer on evaluation of incorrect scientific information in fict…

  • Media Context, Female Body Size and Perceived Realism

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Sex Roles•2008•Cited by: 1•References: 19

  • Introduction to Generalizability

    Michael A Shapiro•ARTICLE•Communication Methods and Measures•2007•References: 4

  • Values, Creativity, and Imagination in Generalizability

    Michael A Shapiro•ARTICLE•Communication Methods and Measures•2007•References: 11

    Creativity and inspiration are not usually thought of as aspects of generalizability. The quality of our theories about communication is the key to our ability to generalize from the specific to the particular. Imagination and inspiration are critical at every level of theory building, making them also critical to generalizability. In part, our ability to generalize depends on how well we negotiate complex relationships between inspiration and de…

  • The Role of Typical and Atypical Events in Story Memory

    Open Access•Michael A Shapiro, Julia Fox et al.•ARTICLE•Human Communication Research•2002

    To understand how viewers or readers process and remember media narratives such as entertainment, news, and information is critical to our understanding of the mental processing of television and other media. Media stories contain both typical and atypical events and people, but little is known about how readers or viewers process and remember these two types of information. Participants in 2 experiments remembered atypical story items much bette…

  • The Role of Typical and Atypical Events in Story Memory

    Open Access•Michael A Shapiro, Julia Fox et al.•ARTICLE•Human Communication Research•2002

    To understand how viewers or readers process and remember media narratives such as entertainment, news, and information is critical to our understanding of the mental processing of television and other media. Media stories contain both typical and atypical events and people, but little is known about how readers or viewers process and remember these two types of information. Participants in 2 experiments remembered atypical story items much bette…

  • Generalizability in Communication Research

    Open Access•Michael A Shapiro•ARTICLE•Human Communication Research•2002•Cited by: 31•References: 9

    In communication research, attempts to enhance external validity usually focus on techniques to enhance the surface representativeness attained in a particular study. Such surface representativeness is a useful tool. However, a larger ability to generalize emerges from a constantly evolving scientific discourse across multiple studies about how social meanings and social behaviors impact outcomes. The resulting conceptual knowledge enables us to …

  • Information Systems Division

    Michael A Shapiro, Mark A Hamilton et al.•ARTICLE•Annals of the International…•2001•References: 25

    The Information Systems Division of the International Communication Association is concerned with the systems that make communication work, ranging from the intrapersonal (e.g., emotional and cognitive systems) to interpersonal, organizational, and societal systems. Over the past two decades, the interests of the division have focused increasingly on systems of mental processes in communication, but underlying mechanisms explored in information s…

  • I'm Not a Real Doctor, but I Play One in Virtual Reality

    Open Access•Michael A Shapiro, Daniel G Mcdonald•ARTICLE•Journal of Communication•1992

  • Comparing Positive and Negative Political Advertising on Radio

    Open Access•Michael A Shapiro, Robert Rieger et al.•ARTICLE•Journalism Quarterly•1992•Cited by: 38

    Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the spons…

  • Analogies, Visualization, and Mental Processing of Science Stories

    Michael A Shapiro•ARTICLE•Annals of the International…•1986•Cited by: 1

    (1986). Analogies, Visualization, and Mental Processing of Science Stories. Annals of the International Communication Association: Vol. 9, Communication Yearbook 9, pp. 339-355

  • Comparing Positive and Negative Political Advertising on Radio

    Open Access•Michael A Shapiro, Robert Rieger et al.•ARTICLE•Journalism Quarterly•1992•Cited by: 38

    Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the spons…

  • Generalizability in Communication Research

    Open Access•Michael A Shapiro•ARTICLE•Human Communication Research•2002•Cited by: 31•References: 9

    In communication research, attempts to enhance external validity usually focus on techniques to enhance the surface representativeness attained in a particular study. Such surface representativeness is a useful tool. However, a larger ability to generalize emerges from a constantly evolving scientific discourse across multiple studies about how social meanings and social behaviors impact outcomes. The resulting conceptual knowledge enables us to …

  • Attributions of Responsibility for Obesity

    Open Access•Jeff Niederdeppe, Michael A Shapiro et al.•ARTICLE•Human Communication Research•2011•Cited by: 28•References: 61

    Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid of the two) emphasizing environmental causes of obesity, or a no-exposure control condition. The narr…

  • The Interaction of Affective Dispositions, Moral Judgments, and Intentionality in Assessing Narrative Characters

    Open Access•T K Lee, Michael A Shapiro•ARTICLE•Communication Theory•2014•Cited by: 5•References: 8

    Several theories, including disposition-based theories, depend on moral judgments about narrative characters’ actions to describe how audiences understand characters in media narratives. However, more needs to be known about how moral judgments about characters’ actions are made and affective dispositions toward characters are formed and change as a story unfolds. There is evidence that the intentionality underlying a character’s actions is an im…

  • The audience eats more if a movie character keeps eating

    Open Access•Shuo Zhou, Michael A Shapiro et al.•ARTICLE•Appetite•2017•Cited by: 4•References: 60

  • Predicting intentions to adopt safe home food handling practices. Applying the theory of planned behavior

    Open Access•Michael A Shapiro, Norman A Porticella et al.•ARTICLE•Appetite•2011•Cited by: 4•References: 19

  • Science Information in Fictional Movies

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Science Communication•2010•Cited by: 3•References: 36

    The National Science Board and others are concerned that movies often miscommunicate science to the public with negative effects on science literacy and attitudes toward science. However, very little is known about the specific impact of movie science on audiences. This experiment examines the influence of narrative transportation, role of science within the movie, and gender of the viewer on evaluation of incorrect scientific information in fict…

  • Media Context, Female Body Size and Perceived Realism

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Sex Roles•2008•Cited by: 1•References: 19

  • Analogies, Visualization, and Mental Processing of Science Stories

    Michael A Shapiro•ARTICLE•Annals of the International…•1986•Cited by: 1

    (1986). Analogies, Visualization, and Mental Processing of Science Stories. Annals of the International Communication Association: Vol. 9, Communication Yearbook 9, pp. 339-355

  • Analogies, Visualization, and Mental Processing of Science Stories

    Michael A Shapiro•ARTICLE•Annals of the International…•1986•Cited by: 1

    (1986). Analogies, Visualization, and Mental Processing of Science Stories. Annals of the International Communication Association: Vol. 9, Communication Yearbook 9, pp. 339-355

  • I'm Not a Real Doctor, but I Play One in Virtual Reality

    Open Access•Michael A Shapiro, Daniel G Mcdonald•ARTICLE•Journal of Communication•1992

  • Comparing Positive and Negative Political Advertising on Radio

    Open Access•Michael A Shapiro, Robert Rieger et al.•ARTICLE•Journalism Quarterly•1992•Cited by: 38

    Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the spons…

  • Information Systems Division

    Michael A Shapiro, Mark A Hamilton et al.•ARTICLE•Annals of the International…•2001•References: 25

    The Information Systems Division of the International Communication Association is concerned with the systems that make communication work, ranging from the intrapersonal (e.g., emotional and cognitive systems) to interpersonal, organizational, and societal systems. Over the past two decades, the interests of the division have focused increasingly on systems of mental processes in communication, but underlying mechanisms explored in information s…

  • The Role of Typical and Atypical Events in Story Memory

    Open Access•Michael A Shapiro, Julia Fox et al.•ARTICLE•Human Communication Research•2002

    To understand how viewers or readers process and remember media narratives such as entertainment, news, and information is critical to our understanding of the mental processing of television and other media. Media stories contain both typical and atypical events and people, but little is known about how readers or viewers process and remember these two types of information. Participants in 2 experiments remembered atypical story items much bette…

  • The Role of Typical and Atypical Events in Story Memory

    Open Access•Michael A Shapiro, Julia Fox et al.•ARTICLE•Human Communication Research•2002

    To understand how viewers or readers process and remember media narratives such as entertainment, news, and information is critical to our understanding of the mental processing of television and other media. Media stories contain both typical and atypical events and people, but little is known about how readers or viewers process and remember these two types of information. Participants in 2 experiments remembered atypical story items much bette…

  • Generalizability in Communication Research

    Open Access•Michael A Shapiro•ARTICLE•Human Communication Research•2002•Cited by: 31•References: 9

    In communication research, attempts to enhance external validity usually focus on techniques to enhance the surface representativeness attained in a particular study. Such surface representativeness is a useful tool. However, a larger ability to generalize emerges from a constantly evolving scientific discourse across multiple studies about how social meanings and social behaviors impact outcomes. The resulting conceptual knowledge enables us to …

  • Introduction to Generalizability

    Michael A Shapiro•ARTICLE•Communication Methods and Measures•2007•References: 4

  • Values, Creativity, and Imagination in Generalizability

    Michael A Shapiro•ARTICLE•Communication Methods and Measures•2007•References: 11

    Creativity and inspiration are not usually thought of as aspects of generalizability. The quality of our theories about communication is the key to our ability to generalize from the specific to the particular. Imagination and inspiration are critical at every level of theory building, making them also critical to generalizability. In part, our ability to generalize depends on how well we negotiate complex relationships between inspiration and de…

  • Media Context, Female Body Size and Perceived Realism

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Sex Roles•2008•Cited by: 1•References: 19

  • Science Information in Fictional Movies

    Open Access•Claudia Alejandra Barriga, Michael A Shapiro et al.•ARTICLE•Science Communication•2010•Cited by: 3•References: 36

    The National Science Board and others are concerned that movies often miscommunicate science to the public with negative effects on science literacy and attitudes toward science. However, very little is known about the specific impact of movie science on audiences. This experiment examines the influence of narrative transportation, role of science within the movie, and gender of the viewer on evaluation of incorrect scientific information in fict…

  • Predicting intentions to adopt safe home food handling practices. Applying the theory of planned behavior

    Open Access•Michael A Shapiro, Norman A Porticella et al.•ARTICLE•Appetite•2011•Cited by: 4•References: 19

  • Attributions of Responsibility for Obesity

    Open Access•Jeff Niederdeppe, Michael A Shapiro et al.•ARTICLE•Human Communication Research•2011•Cited by: 28•References: 61

    Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid of the two) emphasizing environmental causes of obesity, or a no-exposure control condition. The narr…

  • The Interaction of Affective Dispositions, Moral Judgments, and Intentionality in Assessing Narrative Characters

    Open Access•T K Lee, Michael A Shapiro•ARTICLE•Communication Theory•2014•Cited by: 5•References: 8

    Several theories, including disposition-based theories, depend on moral judgments about narrative characters’ actions to describe how audiences understand characters in media narratives. However, more needs to be known about how moral judgments about characters’ actions are made and affective dispositions toward characters are formed and change as a story unfolds. There is evidence that the intentionality underlying a character’s actions is an im…

  • The audience eats more if a movie character keeps eating

    Open Access•Shuo Zhou, Michael A Shapiro et al.•ARTICLE•Appetite•2017•Cited by: 4•References: 60

  • PTSD Following Suicide Attempts in Adolescents

    Open Access•Liqing Zhang, Michael A Shapiro et al.•ARTICLE•Journal of Child & Adolescent…•2021

  • Impacts of character morality on egocentric projection and identification

    Open Access•Shuo Zhou, Michael A Shapiro•ARTICLE•Poetics•2022•References: 41

Psychology (17 works) · Social Psychology (12 works) · Media Influence and Health (10 works) · Computer Science (9 works) · Social Psychology (7 works) · Narrative (6 works) · Art (5 works) · Medicine (5 works) · Advertising (4 works) · Climate Change Communication and Perception (4 works)

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