Donna L Hoffman
Biographic Data
| ID | 198253 |
|---|---|
| NAME | Donna L Hoffman |
| GIVEN NAMES | Donna L |
| FAMILY NAME | Hoffman |
| SIGNATURE | HOFFMAN D L |
| AFFILIATIONS | University of Hawaiʻi at Mānoa |
| ORCID | 0000-0002-1296-2157 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 86 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Feedback source and target matter
Shaping the sensory experience in digital environments
The aim of this study was to examine if—and to what extent—a sensory modality’s conceptual congruency influences learning in digital environments. Building on previous work in multimedia and embodied learning, the study used custom software to systematically vary the conceptual congruency of two sensory modalities (aural and bodily-kinesthetic). One hundred seventy-nine (N = 179) elementary students with prior knowledge of addition used the softw…
Automation Assemblages in the Internet of Things
We examine consumers’ interactions with smart objects using a novel mixed-method approach, guided by assemblage theory, to discover the emergence of automation practices. We use a unique text data set from the web service IFTTT, (“If This Then That”), representing hundreds of thousands of applets that represent “if–then” connections between pairs of Internet services. Consumers use these applets to automate events in their daily lives. We quantit…
Teachers’ Perspectives on Culturally-Relevant Computing
Providing guidance in computer-supported inquiry environments
Language learning in an era of datafication and personalized learning
Online-Only International Conferences
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
Translanguaging Supports Reading with Deaf Adult Bilinguals
Translanguaging is a pedagogical theory and an approach to teaching language. It conceptualizes the dynamic ways in which bilinguals use their linguistic repertoire and language practices in both languages for learning, meaning-making, reading, and writing. This study reports on the results of a qualitative study using Grounded Theory. The research question posed was, “what insights do bilingual Deaf readers provide regarding their metalinguistic…
Why Deaf Culture Matters in Deaf Education
That Deaf culture matters in deaf education is the idea that most who work closely with Deaf colleagues understand and utilize in their building of practical instructional models as well as in conceptualizing research projects. Deaf culture matters because it represents a strong support mechanism within a hearing society, which is more often not attuned to Deaf persons’ best interests. Deaf culture, with American Sign Language (ASL), and visual (…
The Fit of Thinking Style and Situation
Decades of research provide strong evidence that consumers process information in two distinct and qualitatively different ways, rational and experiential. However, little research has addressed situational influences on thinking style, and there have been no attempts to simultaneously measure and validate two-dimensional situation-specific thinking: We develop and validate a new instrument for measuring situation-specific thinking style using pe…
Commercial Scenarios for the Web
The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for examining the explosion in commercial activity on the Web. First, we explore the role of the Web as a distribution channel and a medium for marketing communic…
The Evolution of the Digital Divide
Enthusiasm for the anticipated social dividends of the Internet appears boundless. Indeed, the Internet is expected to do no less than virtually transform society. Yet even as the Internet races ambitiously toward critical mass, some social scientists are beginning to examine carefully the policy implications of current demographic patterns of Internet access and usage. Key demographic variables like income and education drive the policy question…
Measuring the Customer Experience in Online Environments
Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating competitive advantage on the Internet. Yet, very little is known about the factors that make using the Web a compelling experience for its users, and of the key co…
Building consumer trust online
The reason more people have yet to shop online or even provide information to Web providers in exchange for access to information, is the fundamental lack of faith between most businesses and consumers on the Web today. In essence, consumers simply do not trust most Web providers enough to engage in "relationship exchanges" involving money and personal information with them. Research reveals that this lack of trust arises from the fact that cyber…
Bridging the Racial Divide on the Internet
We investigated differences in Internet use between whites and African Americans in the United States. Although African Americans are online in impressive numbers, significant disparities in access indicate the presence of a racial divide on the Internet. Our findings have important implications for public policy seeking to ensure Internet access for all members of our society.
A New Marketing Paradigm for Electronic Commerce
The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper, we discuss the idea that these changes portend an e…
Marketing in Hypermedia Computer-Mediated Environments
The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the noti…
The Intellectual Structure of Consumer Research
This study explores the analysis of citations in the Journal of Consumer Research (JCR) during its first 15 years of publication. We review previous work on citation analysis in marketing and consumer research, and we argue for the value of a more complex approach based on patterns of cocitation. Toward this end, we develop a data base that draws on the work of the 42 most frequently published authors in JCR in the first 15 years. We introduce a …
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
Residual Scaling
The method of correspondence analysis, applied to a contingency table, provides a graphical representation of departures from the independence model. Generalized correspondence analysis has been proposed as a way of graphically representing departures from models other than independence. However, generalized correspondence analysis does not necessarily decompose a chi-square statistic for departures from non-independence models. We propose a meth…
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
The Fit of Thinking Style and Situation
Decades of research provide strong evidence that consumers process information in two distinct and qualitatively different ways, rational and experiential. However, little research has addressed situational influences on thinking style, and there have been no attempts to simultaneously measure and validate two-dimensional situation-specific thinking: We develop and validate a new instrument for measuring situation-specific thinking style using pe…
The Evolution of the Digital Divide
Enthusiasm for the anticipated social dividends of the Internet appears boundless. Indeed, the Internet is expected to do no less than virtually transform society. Yet even as the Internet races ambitiously toward critical mass, some social scientists are beginning to examine carefully the policy implications of current demographic patterns of Internet access and usage. Key demographic variables like income and education drive the policy question…
Commercial Scenarios for the Web
The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for examining the explosion in commercial activity on the Web. First, we explore the role of the Web as a distribution channel and a medium for marketing communic…
Automation Assemblages in the Internet of Things
We examine consumers’ interactions with smart objects using a novel mixed-method approach, guided by assemblage theory, to discover the emergence of automation practices. We use a unique text data set from the web service IFTTT, (“If This Then That”), representing hundreds of thousands of applets that represent “if–then” connections between pairs of Internet services. Consumers use these applets to automate events in their daily lives. We quantit…
A New Marketing Paradigm for Electronic Commerce
The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper, we discuss the idea that these changes portend an e…
The Intellectual Structure of Consumer Research
This study explores the analysis of citations in the Journal of Consumer Research (JCR) during its first 15 years of publication. We review previous work on citation analysis in marketing and consumer research, and we argue for the value of a more complex approach based on patterns of cocitation. Toward this end, we develop a data base that draws on the work of the 42 most frequently published authors in JCR in the first 15 years. We introduce a …
Translanguaging Supports Reading with Deaf Adult Bilinguals
Translanguaging is a pedagogical theory and an approach to teaching language. It conceptualizes the dynamic ways in which bilinguals use their linguistic repertoire and language practices in both languages for learning, meaning-making, reading, and writing. This study reports on the results of a qualitative study using Grounded Theory. The research question posed was, “what insights do bilingual Deaf readers provide regarding their metalinguistic…
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
Residual Scaling
The method of correspondence analysis, applied to a contingency table, provides a graphical representation of departures from the independence model. Generalized correspondence analysis has been proposed as a way of graphically representing departures from models other than independence. However, generalized correspondence analysis does not necessarily decompose a chi-square statistic for departures from non-independence models. We propose a meth…
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
The Intellectual Structure of Consumer Research
This study explores the analysis of citations in the Journal of Consumer Research (JCR) during its first 15 years of publication. We review previous work on citation analysis in marketing and consumer research, and we argue for the value of a more complex approach based on patterns of cocitation. Toward this end, we develop a data base that draws on the work of the 42 most frequently published authors in JCR in the first 15 years. We introduce a …
Marketing in Hypermedia Computer-Mediated Environments
The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the noti…
A New Marketing Paradigm for Electronic Commerce
The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper, we discuss the idea that these changes portend an e…
Bridging the Racial Divide on the Internet
We investigated differences in Internet use between whites and African Americans in the United States. Although African Americans are online in impressive numbers, significant disparities in access indicate the presence of a racial divide on the Internet. Our findings have important implications for public policy seeking to ensure Internet access for all members of our society.
Building consumer trust online
The reason more people have yet to shop online or even provide information to Web providers in exchange for access to information, is the fundamental lack of faith between most businesses and consumers on the Web today. In essence, consumers simply do not trust most Web providers enough to engage in "relationship exchanges" involving money and personal information with them. Research reveals that this lack of trust arises from the fact that cyber…
Measuring the Customer Experience in Online Environments
Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating competitive advantage on the Internet. Yet, very little is known about the factors that make using the Web a compelling experience for its users, and of the key co…
Commercial Scenarios for the Web
The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for examining the explosion in commercial activity on the Web. First, we explore the role of the Web as a distribution channel and a medium for marketing communic…
The Evolution of the Digital Divide
Enthusiasm for the anticipated social dividends of the Internet appears boundless. Indeed, the Internet is expected to do no less than virtually transform society. Yet even as the Internet races ambitiously toward critical mass, some social scientists are beginning to examine carefully the policy implications of current demographic patterns of Internet access and usage. Key demographic variables like income and education drive the policy question…
The Fit of Thinking Style and Situation
Decades of research provide strong evidence that consumers process information in two distinct and qualitatively different ways, rational and experiential. However, little research has addressed situational influences on thinking style, and there have been no attempts to simultaneously measure and validate two-dimensional situation-specific thinking: We develop and validate a new instrument for measuring situation-specific thinking style using pe…
Why Deaf Culture Matters in Deaf Education
That Deaf culture matters in deaf education is the idea that most who work closely with Deaf colleagues understand and utilize in their building of practical instructional models as well as in conceptualizing research projects. Deaf culture matters because it represents a strong support mechanism within a hearing society, which is more often not attuned to Deaf persons’ best interests. Deaf culture, with American Sign Language (ASL), and visual (…
Translanguaging Supports Reading with Deaf Adult Bilinguals
Translanguaging is a pedagogical theory and an approach to teaching language. It conceptualizes the dynamic ways in which bilinguals use their linguistic repertoire and language practices in both languages for learning, meaning-making, reading, and writing. This study reports on the results of a qualitative study using Grounded Theory. The research question posed was, “what insights do bilingual Deaf readers provide regarding their metalinguistic…
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
Providing guidance in computer-supported inquiry environments
Language learning in an era of datafication and personalized learning
Online-Only International Conferences
Teachers’ Perspectives on Culturally-Relevant Computing
Shaping the sensory experience in digital environments
The aim of this study was to examine if—and to what extent—a sensory modality’s conceptual congruency influences learning in digital environments. Building on previous work in multimedia and embodied learning, the study used custom software to systematically vary the conceptual congruency of two sensory modalities (aural and bodily-kinesthetic). One hundred seventy-nine (N = 179) elementary students with prior knowledge of addition used the softw…
Automation Assemblages in the Internet of Things
We examine consumers’ interactions with smart objects using a novel mixed-method approach, guided by assemblage theory, to discover the emergence of automation practices. We use a unique text data set from the web service IFTTT, (“If This Then That”), representing hundreds of thousands of applets that represent “if–then” connections between pairs of Internet services. Consumers use these applets to automate events in their daily lives. We quantit…
Feedback source and target matter
Computer Science (16 works) · Psychology (8 works) · Sociology (8 works) · World Wide Web (8 works) · The Internet (6 works) · Engineering (5 works) · Technology Adoption and User Behaviour (5 works) · Business (4 works) · Digital Marketing and Social Media (4 works) · Educational technology (4 works)