Fasihuddin Ahmed
Biographic Data
| ID | 199505 |
|---|---|
| NAME | Fasihuddin Ahmed |
| GIVEN NAMES | Fasihuddin |
| FAMILY NAME | Ahmed |
| SIGNATURE | AHMED F |
| AFFILIATIONS | COMSATS University Islamabad |
| ORCID | 0000-0002-9357-7073 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Identities in Flux: English as Cultural Capital and a Rationale for Investment in a Pakistani University Classroom
This study investigates the connection between access to English during early schooling (Urdu‐medium public schools and English‐medium private schools), the impetus of investing in a graduate classroom, and their role in shaping learners' habitus, and identities. Using cultural capital and investment as the conceptual lens and students' interviews as the data, collected from a Pakistani university graduate classroom, the study explores access to …
The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies
The present study deals with erasure in commercial advertisements of multinational companies. For this purpose, commercial advertisements for food products were selected. The data were collected from the official websites of the relevant companies. The study applied Stibbe’s (2015) theoretical framework to analyze the element of erasure. The study focused primarily on erasure. However, other aspects such as conviction and metaphor, have also been…
Topic Modeling as a Tool to Analyze Child Abuse from the Corpus of English Newspapers in Pakistan
Child maltreatment is a global issue deeply rooted in cultural, economic, and social practices. The present study investigates the representation of child abuse in the mainstream newspapers of Pakistan (i.e., Dawn and The News) from 2013 to 2020. This specific time frame is that these cases increased during these years. The data regarding the child abuse cases were accessed from the LexisNexis database. A computational technique of topic modeling…
Topic Modeling of the Pakistani Economy in English Newspapers via Latent Dirichlet Allocation (LDA)
This research paper explores aspects of the Pakistani economy using the Latent Dirichlet Allocation (LDA) technique. The data based on 3,000 articles were collected from two Pakistani English newspapers, Dawn and The News, (2015-2020), through Lexis Nexis database. The headlines of the news articles relevant to Pakistan's economy, were taken into account. By employing the data-driven approach of the grounded theory, it is found that changes in po…
An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements
Purpose of the study: The study investigates metaphors in advertisements from the perspective of ecolinguistics. It focuses on the reasons for which the manufacturers use metaphors for the advertising of their products. It also aims to find the role of metaphor in arising feelings of the consumers towards the products. Methodology: The data have been collected from the official website of four multinational companies named A, B, C, and D. Only th…
An Ecolinguistic Analysis of Linguistic Discourses in Advertisements Frame Stories to Enhance Their Importance to Replace Natural Products
Purpose of the study: The purpose of the research is to analyze the linguistic features of the advertisements, to reveal the stories, developed by manufacturers, which appear to be ecologically protective and aligned with the values of ecosophy. Further, it aims to identify the role of language in establishing ecological preferences for consumers. Methodology: The data has been collected from the official websites of five food manufacturing compa…
Withdrawn: An exploratory factor analysis of the impact of language teachers’ professional development of elementary school teachers
Language of the Khetrans of Barkhan of Pakistani Balochistan: A preliminary description
Adolescent Religiousness and Pregnancy Prevention: A Comment on Research by Studer and Thornton
Lawrence L. Shornack, Fasihuddin Ahmed, Adolescent Religiousness and Pregnancy Prevention: A Comment on Research by Studer and Thornton, Journal of Marriage and Family, Vol. 51, No. 4 (Nov., 1989), pp. 1083-1085
Language of the Khetrans of Barkhan of Pakistani Balochistan: A preliminary description
Identities in Flux: English as Cultural Capital and a Rationale for Investment in a Pakistani University Classroom
This study investigates the connection between access to English during early schooling (Urdu‐medium public schools and English‐medium private schools), the impetus of investing in a graduate classroom, and their role in shaping learners' habitus, and identities. Using cultural capital and investment as the conceptual lens and students' interviews as the data, collected from a Pakistani university graduate classroom, the study explores access to …
Adolescent Religiousness and Pregnancy Prevention: A Comment on Research by Studer and Thornton
Lawrence L. Shornack, Fasihuddin Ahmed, Adolescent Religiousness and Pregnancy Prevention: A Comment on Research by Studer and Thornton, Journal of Marriage and Family, Vol. 51, No. 4 (Nov., 1989), pp. 1083-1085
Withdrawn: An exploratory factor analysis of the impact of language teachers’ professional development of elementary school teachers
Language of the Khetrans of Barkhan of Pakistani Balochistan: A preliminary description
An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements
Purpose of the study: The study investigates metaphors in advertisements from the perspective of ecolinguistics. It focuses on the reasons for which the manufacturers use metaphors for the advertising of their products. It also aims to find the role of metaphor in arising feelings of the consumers towards the products. Methodology: The data have been collected from the official website of four multinational companies named A, B, C, and D. Only th…
An Ecolinguistic Analysis of Linguistic Discourses in Advertisements Frame Stories to Enhance Their Importance to Replace Natural Products
Purpose of the study: The purpose of the research is to analyze the linguistic features of the advertisements, to reveal the stories, developed by manufacturers, which appear to be ecologically protective and aligned with the values of ecosophy. Further, it aims to identify the role of language in establishing ecological preferences for consumers. Methodology: The data has been collected from the official websites of five food manufacturing compa…
Topic Modeling as a Tool to Analyze Child Abuse from the Corpus of English Newspapers in Pakistan
Child maltreatment is a global issue deeply rooted in cultural, economic, and social practices. The present study investigates the representation of child abuse in the mainstream newspapers of Pakistan (i.e., Dawn and The News) from 2013 to 2020. This specific time frame is that these cases increased during these years. The data regarding the child abuse cases were accessed from the LexisNexis database. A computational technique of topic modeling…
Topic Modeling of the Pakistani Economy in English Newspapers via Latent Dirichlet Allocation (LDA)
This research paper explores aspects of the Pakistani economy using the Latent Dirichlet Allocation (LDA) technique. The data based on 3,000 articles were collected from two Pakistani English newspapers, Dawn and The News, (2015-2020), through Lexis Nexis database. The headlines of the news articles relevant to Pakistan's economy, were taken into account. By employing the data-driven approach of the grounded theory, it is found that changes in po…
The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies
The present study deals with erasure in commercial advertisements of multinational companies. For this purpose, commercial advertisements for food products were selected. The data were collected from the official websites of the relevant companies. The study applied Stibbe’s (2015) theoretical framework to analyze the element of erasure. The study focused primarily on erasure. However, other aspects such as conviction and metaphor, have also been…
Identities in Flux: English as Cultural Capital and a Rationale for Investment in a Pakistani University Classroom
This study investigates the connection between access to English during early schooling (Urdu‐medium public schools and English‐medium private schools), the impetus of investing in a graduate classroom, and their role in shaping learners' habitus, and identities. Using cultural capital and investment as the conceptual lens and students' interviews as the data, collected from a Pakistani university graduate classroom, the study explores access to …
Computer Science (5 works) · Linguistics (5 works) · Advertising (4 works) · Business (4 works) · Philosophy (4 works) · Political science (4 works) · Discourse Analysis in Language Studies (3 works) · Politics (3 works) · Psychology (3 works) · Sociology (3 works)