John Sinclair
Biographic Data
| ID | 200254 |
|---|---|
| NAME | John Sinclair |
| GIVEN NAMES | John |
| FAMILY NAME | Sinclair |
| SIGNATURE | SINCLAIR J |
| AFFILIATIONS | The University of Melbourne |
| ORCID | 0000-0002-8615-7505 |
| VERIFIED | Yes |
| TOTAL WORKS | 59 |
| TOTAL CITATIONS | 99 |
| AUTHOR COUNT | 58 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1900 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 6 |
The media and communications
Media and communications in Australia, as a defined field of academic study with its own distinct concepts and theories, has developed from international origins. This chapter outlines how the complex and changing relations between media and society were theorised over the past century elsewhere in the English-speaking world and how these particular ways of thinking were absorbed and adapted in Australia. North American social science and British…
Media and Globalization
Globalization is usually understood as a process of economic and political integration, but it is also a cultural phenomenon in which the media of communication have a central role. Media corporations, whether in legacy media such as broadcasting, digital interactive social media, or online entertainment, have expanded globally in pursuit of advertising revenue, notably from global consumer goods and service corporations. A theoretical critique o…
Cracking under pressure: Current Trends in the Global Advertising Industry
The digitisation of advertising has profoundly altered the comfortable accommodation between advertisers, agencies and media which characterised the latter half of the last century, in spite of the advertising industry having been pro-active in building up its ad-tech expertise to meet the disintermediation challenge offered by Google and Facebook. The holding groups that oversee the several agency networks that constitute the global industry als…
If … Then: Algorithmic Power and Politics
Whatever the cryptic title might suggest, the clear strength of this book is its timely interrogation of the conventional dichotomy between humans and machines, developed through a nuanced and wholly theorized study of how algorithms are bringing about a new era of relations between people and technology. “If ... then” is a conditional control flow expression in computer programming, drawn upon here by Taina Bucher as a metonym for algorithms. Sh…
Media and Diaspora
Since the late 1980s, the concept of diaspora has become ever more widely used to describe the movement of people away from their land of origin, such as migrants, exiles, refugees, expatriates, and “guestworkers.” Literally, a diaspora is a dispersal of people from one country into many, such as the Jewish Diaspora of antiquity, or, in modern times, the flow of people out of China and India and into the rest of the world. Strictly speaking, a di…
Media and Diaspora
A diaspora is a form of migration defined by the dispersal of a people into several countries, and their media are the modes of communication they maintain with each other and with their homeland. These media include international satellite television services and also, increasingly, new forms of communication over the Internet. Diasporic media can provide transnational communities with innovative ways of expressing their identities.
Advertising: General
Media and Communication in the Chinese Diaspora: Rethinking Transnationalism
Media and Globalization
While in everyday language “globalization” usually refers to economic and political integration on a world scale, it also has a crucial cultural dimension in which the media have a central role. Indeed, in sociology and other disciplines that focus on the media, the concept of globalization has had to be adopted so as to take account of a new reality in which global institutions, especially the media, impact upon the structures and processes of t…
Transnationalisation of television programming in the Iberoamerican region
Conceptualisations such as cultural imperialism or global culture which concern themselveswith supposed homogenising tendencies in cultural globalisation fail to accountfor the gravitational pull and heterogenising effect of the local. Just as McDonald’sfind they absolutely must offer vegetarian hamburgers in India, in global televisionstudies we have become familiar with a full-blown transnational trade in formats, inwhich homogenisation proceed…
“Sentimental ‘Greenbacks’ of Civilization”: Cartes de Visite and the Pre-History of Self-Branding
Outside of North America and Europe, Latin America is the world region with the longest history and closest engagement with the globalization of the advertising industry. US-based advertising agencies were opening up offices in selected Latin American capitals as early as the 1920s, and Mexicans and Brazilians had their own thriving agencies before World War II. The establishment and growth of radio on a commercial basis in the major countries of…
Lifestyle Media and Social Transformation in Asia
Across Asia, the past three decades have been marked by shared experiences of hyper-accelerated social, cultural and economic transformation. Consumer culture plays an increasing role in countries once dominated by socialism, and neo-liberal economic and social policies increasingly are being adopted by authoritarian statist regimes. More and more, governments address their citizens as individualised, sovereign consumers with reflexive 'choices' …
Advertising, the Media and Globalisation: A World in Motion
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public c…
The Chinese-Language Press in Australia: A Preliminary Scoping Study
Despite clear evidence pointing to the centrality of the Chinese press in the historical formation of the Chinese community, and despite the continued importance of the Chinese-language press in the current political, cultural, social and economic life of the Chinese community, there is little understanding of its history and recent growth in mainstream English-language media scholarship. Worse still, the shift in recent scholarship to the power …
The de-centring of cultural flows, audiences and their access to television
O fluxo internacional dos serviços televisivos acompanha o de pessoas – respectivamente os mediascapes e os ethnoscapes de Appadurai – na medida em que a população de cada nação rompe com seus antigos limites. Da mesma forma que quem viaja a negócios encontra a BBC, CNN ou Deutsche Welle nos quartos de hotel, povos diaspóricos em locais distantes podem ter notícias e entretenimento vindos de seu real ou suposto país de origem. Esse público englob…
Global Marketing Communications and Strategic Regionalism
This article examines how ideas of global standardization, localization, and regionalization are played out in relation to global marketing. Its aim is to deepen present understanding of global marketing communications and corporate strategy through case studies examining corporate responses to the issues of global standardization, localization, and regionalization. To do this, a research project was developed: an exploratory analysis of the adve…
Diasporic Chinese media in Australia: A post-2008 overview
Despite the exponential growth of Chinese migrants in Australia, and despite the sizable body of work in various locations, the picture of how the Chinese-language media have developed in Australia over the past decade is still somewhat unclear. Even less clear is a sense of how the field has changed since the 2008 Beijing Olympics Games, a significant event that signalled China's ascent on to the global stage. This paper seeks to update the pict…
The Advertising Industry in Latin America: A Comparative Study
In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative to critical research on the other international communication industries also held to exert such dominance, notably television and news, the advertising indus…
Minorities, media, marketing and marginalization
Given that increased rates of population movement across borders in recent decades have coincided with an era in which audiences for mass media are being fragmented and ever more precisely targeted according to demographic criteria, we might expect to find that ethnic minorities have become exposed to intensive exploitation as consumer markets. We would be wrong. The small size and often dispersed distribution of many minorities makes it uneconom…
Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate
While the economic logic of globalization might impel global marketers to seek the economies of scale and other theoretical advantages of standardization, experience with the realities of linguistic and other cultural differences has obliged them to go some distance towards the ‘glocalization’ of their marketing campaigns. By examining the marketing strategies of Coca-Cola, McDonald's and Procter & Gamble over the last decade or so, with particul…
Advertising and Media in Asia: Setting Some Context
From the point of view of the critical study of the advertising industry, Asia has never been more interesting. Until the 1980s and 1990s respectively, Western-based advertising agencies were very much excluded from the largest markets, China and India. Now these countries are both undergoing rapid economic growth, and seeing the emergence of new categories of consumers - not only the much-vaunted 'middle class'. Yet, for all the exceptional rate…
Sleeping with the Enemy: Disintermediation in Internet Advertising
The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or 'cutting out the middle man'. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising age…
The De-Centring of Cultural Flows, Audiences and Their Access to Television
The Shock of the New: Old Media Strategies in the Digital Age
This paper provides an outline and analysis of the strategies with which the 'old' media empires of print and television have met the challenge of 'new' media in Australia, notably the internet. It places particular emphasis on the protection of, or the gaining of access to, advertising revenue as a motivating factor in such corporate strategies since the early 1990s. In order to achieve some historical perspective and narrative continuity on thi…
Branding and Belonging: Globalised Goods and National Identity
Branding is an economic and cultural process. Branding endows goods and services with value which corporations protect as their intellectual property, enabling brands to support share prices and be traded as assets in takeovers and mergers, at the same time as they serve to differentiate products competitively in the marketplace. Yet this ‘brand value’ depends on cultural perceptions of the meaning and worth of a brand. More than the unique image…
Globalization, Nation, and Television in Asia: The Cases of India and China
In the context of the globalization of television, India and China represent immensely attractive markets to the major corporations that provide television program content and services across borders and regions. However, globalizing pressures on both countries have achieved quite different kinds of liberalization. In the same process, local resistance and adaptation have opened up greater pluralism of cultural choices, as well as new forms of mo…
Go with the Flow: Diasporas and the Media
Public education: An undervalued component of the environmental assessment public involvement process
Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate
While the economic logic of globalization might impel global marketers to seek the economies of scale and other theoretical advantages of standardization, experience with the realities of linguistic and other cultural differences has obliged them to go some distance towards the ‘glocalization’ of their marketing campaigns. By examining the marketing strategies of Coca-Cola, McDonald's and Procter & Gamble over the last decade or so, with particul…
Neither West nor Third World: The Mexican television industry within the NWICO debate
Branding and Belonging: Globalised Goods and National Identity
Branding is an economic and cultural process. Branding endows goods and services with value which corporations protect as their intellectual property, enabling brands to support share prices and be traded as assets in takeovers and mergers, at the same time as they serve to differentiate products competitively in the marketplace. Yet this ‘brand value’ depends on cultural perceptions of the meaning and worth of a brand. More than the unique image…
Diasporic Chinese media in Australia: A post-2008 overview
Despite the exponential growth of Chinese migrants in Australia, and despite the sizable body of work in various locations, the picture of how the Chinese-language media have developed in Australia over the past decade is still somewhat unclear. Even less clear is a sense of how the field has changed since the 2008 Beijing Olympics Games, a significant event that signalled China's ascent on to the global stage. This paper seeks to update the pict…
Multicultural Broadcasting and Diasporic Video as Public Sphericules
Broadcasting constitutes a major platform on which contemporary public cultures may be built and managed. However, mainstream broadcasting, even when its charter responsibilities focus on service to and representation of a culturally pluralistic social field, has limits as it seeks to meet these responsibilities. Diasporic video, although marginal to most national media ecologies, is important at a global level in addressing cultural maintenance …
Globalisation and Regionalisation of the Advertising Industry in the Asia-Pacific
Minorities, media, marketing and marginalization
Given that increased rates of population movement across borders in recent decades have coincided with an era in which audiences for mass media are being fragmented and ever more precisely targeted according to demographic criteria, we might expect to find that ethnic minorities have become exposed to intensive exploitation as consumer markets. We would be wrong. The small size and often dispersed distribution of many minorities makes it uneconom…
The Hollywood of Latin America”: Miami as Regional Center in Television Trade
Over the last decade, there has emerged a certain discourse about Miami as “the Hollywood of Latin America,” or even as “the cultural capital,” not just of Latin America, but also of the Spanish-speaking population of the United States. This article examines the basis and extent of Miami's status specifically within the international trade in the production and distribution of Spanish-language television programs and services in the Americas as a…
Household Adaptive Strategies: Shaping Livelihood Security in the Western Himalaya
This research investigates the livelihood systems of two mountain villages in the northwest Himalaya, focussing on household strategies of diversification as a means of maintaining livelihood security Field research was carried out with women of different age and caste from 32 households. Eight strategies were found to be of particular importance: (1) the diversification of activities and household inputs, (2) the maintenance of crop biodiversity…
Lifestyle Media and Social Transformation in Asia
Across Asia, the past three decades have been marked by shared experiences of hyper-accelerated social, cultural and economic transformation. Consumer culture plays an increasing role in countries once dominated by socialism, and neo-liberal economic and social policies increasingly are being adopted by authoritarian statist regimes. More and more, governments address their citizens as individualised, sovereign consumers with reflexive 'choices' …
More Than an Old Flame: National Symbolism and the Media in the Torch Ceremony of the Olympics
This article explores the symbolism of the ceremonial torch relay and ceremony in the Olympics, and offers an analysis of its conduct in the Sydney Olympics, and its reporting in the media. The torch ceremony provides a striking example of what has been called 'the invention of tradition', which has undergone much adaptation from one Olympiad to another, in line with the cultural and sometimes political expression of the national identity of the …
Cracking under pressure: Current Trends in the Global Advertising Industry
The digitisation of advertising has profoundly altered the comfortable accommodation between advertisers, agencies and media which characterised the latter half of the last century, in spite of the advertising industry having been pro-active in building up its ad-tech expertise to meet the disintermediation challenge offered by Google and Facebook. The holding groups that oversee the several agency networks that constitute the global industry als…
Transnationalisation of television programming in the Iberoamerican region
Conceptualisations such as cultural imperialism or global culture which concern themselveswith supposed homogenising tendencies in cultural globalisation fail to accountfor the gravitational pull and heterogenising effect of the local. Just as McDonald’sfind they absolutely must offer vegetarian hamburgers in India, in global televisionstudies we have become familiar with a full-blown transnational trade in formats, inwhich homogenisation proceed…
Global Marketing Communications and Strategic Regionalism
This article examines how ideas of global standardization, localization, and regionalization are played out in relation to global marketing. Its aim is to deepen present understanding of global marketing communications and corporate strategy through case studies examining corporate responses to the issues of global standardization, localization, and regionalization. To do this, a research project was developed: an exploratory analysis of the adve…
Sleeping with the Enemy: Disintermediation in Internet Advertising
The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or 'cutting out the middle man'. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising age…
The Shock of the New: Old Media Strategies in the Digital Age
This paper provides an outline and analysis of the strategies with which the 'old' media empires of print and television have met the challenge of 'new' media in Australia, notably the internet. It places particular emphasis on the protection of, or the gaining of access to, advertising revenue as a motivating factor in such corporate strategies since the early 1990s. In order to achieve some historical perspective and narrative continuity on thi…
Agents of ‘Americanisation’: Individual entrepreneurship and the genesis of consumer industries
(2007). Agents of 'Americanisation': Individual entrepreneurship and the genesis of consumer industries. Journal of Australian Studies: Vol. 31, Who am I? Perspectives on Australian Cultural Identity, pp. 17-33
Globalisation Trends in Australia's Advertising Industry
This year's takeover of Australia's largest advertising agency, George Patterson Partners, by the British-based global group WPP is just the most recent and dramatic event in a longer-term trend towards globalisation and a complex concentration of ownership in the advertising business. Global advertising groups like WPP, along with their global advertiser clients, are seeking strategically to align the same advertiser with the same agency in each…
Section 1: Multilingual Databases: An International Project in Multilingual Lexicography
The hypothesis that there is likely to be a relationship between the textual environment of a word in one language, and the word used to translate it (its ‘translation equivalent’) in another was investigated across a range of European languages. The relevant co-textual features: words, phrases and structural patterns were found to be frequent enough and clear enough to suggest (i) that automation of important parts of the translation process was…
Notes on James Fifth's Towers, Holyrood Palace
Notes on the Disputed Tomb of Mary of Gueldres, Queen of James II, and the Stuart vault in Holyrood
Notes on the Holyrood 'Foir-yet' of James IV
Charles Barber, Linguistic Change in Present-day English. London: Oliver & Boyd, 1964. Pp. ix + 154
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Dependent development and broadcasting: `The Mexican formula
Models and monuments
Is British English a historical and cultural monument, or can it – indeed should it – still serve as a model for international use
Neither West nor Third World: The Mexican television industry within the NWICO debate
Public education: An undervalued component of the environmental assessment public involvement process
Poetry: John Sinclair
New patterns in global television: Peripheral Vision
Section 1: Multilingual Databases: An International Project in Multilingual Lexicography
The hypothesis that there is likely to be a relationship between the textual environment of a word in one language, and the word used to translate it (its ‘translation equivalent’) in another was investigated across a range of European languages. The relevant co-textual features: words, phrases and structural patterns were found to be frequent enough and clear enough to suggest (i) that automation of important parts of the translation process was…
Marketing Communications and the New Media
Go with the Flow: Diasporas and the Media
Household Adaptive Strategies: Shaping Livelihood Security in the Western Himalaya
This research investigates the livelihood systems of two mountain villages in the northwest Himalaya, focussing on household strategies of diversification as a means of maintaining livelihood security Field research was carried out with women of different age and caste from 32 households. Eight strategies were found to be of particular importance: (1) the diversification of activities and household inputs, (2) the maintenance of crop biodiversity…
More Than an Old Flame: National Symbolism and the Media in the Torch Ceremony of the Olympics
This article explores the symbolism of the ceremonial torch relay and ceremony in the Olympics, and offers an analysis of its conduct in the Sydney Olympics, and its reporting in the media. The torch ceremony provides a striking example of what has been called 'the invention of tradition', which has undergone much adaptation from one Olympiad to another, in line with the cultural and sometimes political expression of the national identity of the …
Promises unfulfilled: The struggle to move outside the North Atlantic range of vision
Multicultural Broadcasting and Diasporic Video as Public Sphericules
Broadcasting constitutes a major platform on which contemporary public cultures may be built and managed. However, mainstream broadcasting, even when its charter responsibilities focus on service to and representation of a culturally pluralistic social field, has limits as it seeks to meet these responsibilities. Diasporic video, although marginal to most national media ecologies, is important at a global level in addressing cultural maintenance …
Floating lives: The media and Asian diasporas
Floating Lives is a unique examination of media and communication within diasporic ethnic communities, using in-depth studies of some of Australia's main Asian diasporic groups: the Chinese, Indian, Vietnamese, and Thai communities. Going beyond conventional cross-cultural studies of mainstream media consumption, this book explores the ethnic community as a determining force in negotiating new hybrid identities and cultures--and demonstrates expe…
Accelerated Tourism Development And Its Impacts In Kullu-Manali, H.P., India
Accelerated growth of tourism in the Kullu District of Himachal Pradesh in the Himalaya over the past decade has had substantial impact on the local society, economy and environment. Based on research focused in Manali and environs over this period, growth, development and impacts are described and explained by the unusual geopolitical and other factors which pertain in this area. The analysis shows that the rapid rate of growth which occurred in…
A Processual Analysis of HRM-Based Change
This article examines the emergence and development of HRM-based change within two private sector manufacturing organizations. We draw upon discourse theory to open up fresh insights into the uncertain and complex nature of organizational change, specifically the socially contested nature of HRM and the essentially fluid nature of organizational discourse. We present a conceptual framework that depicts HRM-based change in the form of multi-layere…
The Hollywood of Latin America”: Miami as Regional Center in Television Trade
Over the last decade, there has emerged a certain discourse about Miami as “the Hollywood of Latin America,” or even as “the cultural capital,” not just of Latin America, but also of the Spanish-speaking population of the United States. This article examines the basis and extent of Miami's status specifically within the international trade in the production and distribution of Spanish-language television programs and services in the Americas as a…
Trust the Text: Language, Corpus and Discourse
John Sinclair is one of the major figures in applied linguistics and his work is essential study for students. This accessible book collects in one volume Sinclair's key papers on written discourse structure, lexis structure, phraseology, corpus structure and linguistic theory from the 1990s to the present.
The Globalization Of Latin American Media
Additional informationNotes on contributorsJohn SinclairJohn Sinclair is a professor at the School of Communication, Culture and Languages at Victoria University of Technology Melbourne, Australia. His published work includes Latin American Television: A Global View, and New Patterns in Global Television: Peripheral Vision
Globalization, Nation, and Television in Asia: The Cases of India and China
In the context of the globalization of television, India and China represent immensely attractive markets to the major corporations that provide television program content and services across borders and regions. However, globalizing pressures on both countries have achieved quite different kinds of liberalization. In the same process, local resistance and adaptation have opened up greater pluralism of cultural choices, as well as new forms of mo…
Meaning in the Framework of Corpus Linguistics
Political science (36 works) · Sociology (32 works) · Business (23 works) · Advertising (19 works) · Law (19 works) · Geography (17 works) · Media studies (16 works) · Computer Science (13 works) · Migration, Ethnicity, and Economy (13 works) · Economics (12 works)