Philipp Klaus
Biographic Data
| ID | 2016551 |
|---|---|
| NAME | Philipp Klaus |
| GIVEN NAMES | Philipp |
| FAMILY NAME | Klaus |
| SIGNATURE | KLAUS P |
| AFFILIATIONS | International University of Monaco |
| ORCID | 0000-0002-1500-064X |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive infl…
The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities
Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective
Measuring Customer Experience
This book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.Customer experience plays a pivotal role in the success and longevity of a company.
The Devil Is in the Details – Only What Get Measured Gets Managed
Management guru Peter Drucker once said, “[only] what gets measured, gets managed.” As we could clearly document, this applies in particular to the challenges firms face in measuring their customers’ experience and its impact on the firm’s performance. Even Vanguards see the measurement of CX as a, if not the, key challenge for their CX strategy’s success
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Public affairs in China: Exploring the role of brand fairness perceptions in the case of Mercedes‐Benz
Mr Sheng Wang demonstrated his perception of Mercedes‐Benz's unfair treatment and insensitivity to Chinese buyers by having his Mercedes sports coupe towed by a water buffalo through his Chinese hometown, Wuhan. But he did not stop there. Next, he ordered workers, specifically hired for this purpose, to pound the car with sledge hammers and sticks until the exterior was completely disfigured. Journalists love the story's inherent drama, and in su…
Leisure in abandoned industrial areas
Leisure in abandoned industrial areas
Public affairs in China: Exploring the role of brand fairness perceptions in the case of Mercedes‐Benz
Mr Sheng Wang demonstrated his perception of Mercedes‐Benz's unfair treatment and insensitivity to Chinese buyers by having his Mercedes sports coupe towed by a water buffalo through his Chinese hometown, Wuhan. But he did not stop there. Next, he ordered workers, specifically hired for this purpose, to pound the car with sledge hammers and sticks until the exterior was completely disfigured. Journalists love the story's inherent drama, and in su…
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Measuring Customer Experience
This book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.Customer experience plays a pivotal role in the success and longevity of a company.
The Devil Is in the Details – Only What Get Measured Gets Managed
Management guru Peter Drucker once said, “[only] what gets measured, gets managed.” As we could clearly document, this applies in particular to the challenges firms face in measuring their customers’ experience and its impact on the firm’s performance. Even Vanguards see the measurement of CX as a, if not the, key challenge for their CX strategy’s success
The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities
Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective
Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions
Environment, social, and governance (ESG) marketing activities are becoming increasingly crucial for business growth. This study surveys 322 participants in the US to determine the effects of consumer beliefs and attitudes toward travel agencies' ESG activities on consumer behavioral intentions. The moderating effects of tourism innovativeness and tourists' enjoyment are explored. The results reveal that environmental beliefs have a positive infl…
Business (7 works) · Marketing (5 works) · Political science (5 works) · Computer Science (4 works) · Sociology (4 works) · Tourism (4 works) · Digital Marketing and Social Media (3 works) · Economics (3 works) · Marketing (3 works) · Advertising (2 works)