Claire M Segijn
Biographic Data
| ID | 202987 |
|---|---|
| NAME | Claire M Segijn |
| GIVEN NAMES | Claire M |
| FAMILY NAME | Segijn |
| SIGNATURE | SEGIJN C M |
| AFFILIATIONS | University of Minnesota |
| ORCID | 0000-0002-2424-5737 |
| VERIFIED | Yes |
| TOTAL WORKS | 26 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 26 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Transparency, Awareness, and Privacy Cynicism: Exploring Appropriate Dataveillance for Personalized Advertising Through Qualitative Interviews
In an effort to sell, advertisers track our needs, preferences, and online behaviors. The continuous collection of big volumes of data results in the so-called dataveillance. Guided by the transparency-awareness-control framework and privacy management theory, the current study aims to provide insights into consumers’ thought processes as they determine if, when, and what types of dataveillance are appropriate. We analyzed 22 in-depth interviews …
Dataveillance in Interactive Advertising: Transforming Consumer-Advertiser Interactions and Its Unintended Consequences
Interactive advertising has transformed the relation between consumers and advertisers, with data collection and processing now at its core. Dataveillance—the automated tracking and analysis of large volumes of digital traces—plays a crucial role in enhancing personalization in interactive advertising. However, the increasing reliance on dataveillance raises significant concerns, including impacts on privacy, individual autonomy, ethical consider…
Qualitative insights into cognitive, affective and behavioral coping responses to corporate surveillance
Technological developments have changed information and communication in society by extending the possibilities to collect, process, and share internet user data to optimize communication. This widespread data collection results in companies being one of the main sources of surveillance. The current study explores internet user experiences and coping with corporate surveillance on the cognitive, affective, and behavioral level. Semi-structured in…
Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide
Eye tracking is a method to reliably capture visual attention and is increasingly employed by advertising scholars. This article reviews published advertising eye-tracking research in five advertising journals to provide insight into current usage and future guidelines in advertising scholarship. This work is important because methodological choices have implications for the reliability and validity of the results. This article covers features of…
Introduction to Special Section Regarding Surveillance and Ethics in Advertising
Recent technological advancements have had a profound impact on advertising (Huh and Malthouse 2020; Huh et al. 2023). The digital traces consumers leave behind while interacting with digital devic
My phone must be listening!”: Peoples’ surveillance beliefs around devices “listening” to offline conversations in the US, the Netherlands, and Poland
Previous research has shown that internet users believe that electronic devices are listening to their offline conversations (i.e., e-eavesdropping) for commercial purposes. Such beliefs are important to study because they could shape media effects and human behavior (e.g., limiting free speech around devices). We conducted a preregistered cross-sectional survey in the United States, Netherlands, and Poland ( N = 886) to examine internet users’ s…
Privacy Cynicism and its Role in Privacy Decision-Making
In the era of data-driven communication, managing one’s online privacy is a necessary, yet burdensome challenge. While individuals have concerns about firms’ data collection practices, they sometimes appear to disclose personal information for relatively small rewards. We demonstrate that privacy cynicism—an attitude toward privacy protection characterized by frustration, hopelessness, and disillusionment—explains this paradox by moderating the r…
Automated object detection in mobile eye-tracking research: Comparing manual coding with tag detection, shape detection, matching, and machine learning
Conversation-Related Advertising and Electronic Eavesdropping: Mapping Perceptions of Phones Listening for Advertising in the United States, the Netherlands, and Poland
People report receiving ads on their mobile device that are seemingly related to previous offline conversations (i.e., conversation-related advertising). They may think that this is because their electronic devices are eavesdropping (i.e., e-eavesdropping). To gain insights into the scope and characteristics of conversation-related advertising and e-eavesdropping beliefs, we conducted a survey in the United States ( n = 300), the Netherlands ( n …
Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public
Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartph…
Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions
With exponential technology advancement and innovation, consumers can now receive synchronized advertising across media simultaneously. However, programmatic advertising technologies allow many brands, including competing brands, to be synchronized across media. Based on the concept of repetition from the multilayered concept of relatedness, this research investigated the effects of synced brand versus competitor brand with an online scenario–bas…
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: Current issues and a future research agenda
Infrastructure and technological advancements mark a change in the nature and the extent of surveillance practices, which have become central in the advertising landscape. These new developments come with their own ethical ramifications for the industry, consumers, and regulators. The current article reviews the current state of advertising ethics and surveillance by examining the role and interplay of the industry, consumers, and regulators. We …
Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults
This study provides insight into Dutch adults’ awareness and perceptions of cross-media personalized advertising with a focus on synced advertising (SA). A survey among a representative sample of the Dutch population (N = 1,994) shows that the majority of people (>70%) are familiar with the collection, use, and sharing of information about their media behavior. People are less familiar with SA, which involves presenting targeted ads to consumers …
Why people would (not) change their media use in response to perceived corporate surveillance
Companies collect and process media users’ personal data for automated decision-making or personalized communication. When individuals perceive corporate surveillance, it could contribute to their self-censorship practices, such as using less media or using media differently. This study aims to understand why people decide to self-regulate their media use, which is important from the perspective of control that individuals have over data collecti…
The Future of Dataveillance in Advertising Theory and Practice
Technological developments have changed the advertising landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising. These developments have made data collection and consequently dataveillance—the automated, continuous, and sometimes unspecific collection, storage, and processing of digital traces—central concepts for advertising scholarship and practice. Studying the impact of consumers’ percepti…
The validation of the Perceived Surveillance Scale
Data-driven practices, such as personalized communication, computational advertising, and algorithmic decision making, are now commonplace. However, they have been criticized for (mis)uses of personal data and invasions of people’s privacy. Recently, scholars have started to examine the concept of perceived surveillance to obtain more insight into the perceptions and effectiveness of data-driven communication. Despite the growing research interes…
Thinking, Knowing, or Thinking You Know: The Relationship Between Multiscreening and Political Learning
Multiscreening (using a device like a smartphone while watching TV) is pervasive and may have beneficial and detrimental consequences for informed citizenship. This national survey ( N = 847) examines how multiscreening during debates and TV news during the 2016 U.S. presidential campaign was related to political learning. Multiscreening was associated with higher levels of thinking about politics (elaboration) and greater confidence about knowle…
A first step in unraveling synced advertising effectiveness
Technological developments and the rise of mobile devices have made it possible to deliver personalized messages to consumers based on their concurrent media usages in real time; this is known as synced advertising. Synced advertising is argued to be an effective personalized advertising strategy in a multi-media environment that will result in more positive brand attitudes compared to those arising from exposure to non-synced advertising. The ai…
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects
Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence in which TV commercials and tablet ads were shown in synced advertising affected consumers’ memory and attention toward advertisements in both media. Because of public debate about privacy concerns related to personalized advertising, we examined the moderating role of consumers’ …
Perceptions of Techniques Used to Personalize Messages Across Media in Real Time
The amount of online messages that are personalized based on people's characteristics and interests is growing. Due to technological advancements, it has become possible to personalize messages across media in real time. However, little is known about people's perceptions of these different personalization techniques, while this can have important implications for message effectiveness and the privacy debate. A survey with U.S. adults ( N = 1,008…
Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break
The aim of the study was to deepen our understanding of how related multiscreening affects audience memory and persuasion. A survey was administered after a live television show. The results showed that the higher the perceived relatedness of the multi-screen activity, the more persuasive the message. This effect was mediated by subsequent attention to television content, program involvement, and attention to the commercial break. The model was r…
Challenges and Future Directions of Computational Advertising Measurement Systems
Computational advertising (CA) is a rapidly growing field, but there are numerous challenges related to measuring its effectiveness. Some of these are classic challenges where CA offers a new aspect to the challenge (e.g., multi-touch attribution, bias), and some are brand-new challenges created by CA (e.g., fake data and ad fraud, creeping out customers). In this article, we present a measurement system framework for CA to provide a common start…
A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions
Mobile devices have become ingrained in people’s lives. They facilitate data collection and are often combined with other media simultaneously. Synced advertising is a new strategy in this hybrid media environment that makes use of personalized advertising based on people’s current media use. Despite its frequent use in the industry, work is needed to understand how this mobile message strategy works. First, this article conceptualizes the phenom…
Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content
Purpose The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement behaviors of different actors on Twitter (TV programs, media, celebrities and viewers) and the content of engagement behaviors (affective, program-related and social content). Design/methodology/approach TV ratings and Twitter data were obtained. The content of tweets was analyzed by means of a sentiment analysis…
Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research
Media multitasking has been receiving increased attention from communication scholars as well as scholar in other fields, with studies focusing on the prevalence, predictors, behavior, and effects. Several recent papers have provided overviews of findings from media multitasking research, or provided frameworks to help researchers think about conceptual issues around multitasking. This article expands on those efforts by refining the methodologic…
The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening
Multiscreening, the simultaneous usage of multiple screens, is a relatively understudied phenomenon that may have a large impact on media effects. First, we explored people's viewing behavior while multiscreening by means of an eye-tracker. Second, we examined people's reporting of attention, by comparing eye-tracker and self-reported attention measures. Third, we assessed the effects of multiscreening on people's memory, by comparing people's me…
Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research
Media multitasking has been receiving increased attention from communication scholars as well as scholar in other fields, with studies focusing on the prevalence, predictors, behavior, and effects. Several recent papers have provided overviews of findings from media multitasking research, or provided frameworks to help researchers think about conceptual issues around multitasking. This article expands on those efforts by refining the methodologic…
Conversation-Related Advertising and Electronic Eavesdropping: Mapping Perceptions of Phones Listening for Advertising in the United States, the Netherlands, and Poland
People report receiving ads on their mobile device that are seemingly related to previous offline conversations (i.e., conversation-related advertising). They may think that this is because their electronic devices are eavesdropping (i.e., e-eavesdropping). To gain insights into the scope and characteristics of conversation-related advertising and e-eavesdropping beliefs, we conducted a survey in the United States ( n = 300), the Netherlands ( n …
The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening
Multiscreening, the simultaneous usage of multiple screens, is a relatively understudied phenomenon that may have a large impact on media effects. First, we explored people's viewing behavior while multiscreening by means of an eye-tracker. Second, we examined people's reporting of attention, by comparing eye-tracker and self-reported attention measures. Third, we assessed the effects of multiscreening on people's memory, by comparing people's me…
Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research
Media multitasking has been receiving increased attention from communication scholars as well as scholar in other fields, with studies focusing on the prevalence, predictors, behavior, and effects. Several recent papers have provided overviews of findings from media multitasking research, or provided frameworks to help researchers think about conceptual issues around multitasking. This article expands on those efforts by refining the methodologic…
A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions
Mobile devices have become ingrained in people’s lives. They facilitate data collection and are often combined with other media simultaneously. Synced advertising is a new strategy in this hybrid media environment that makes use of personalized advertising based on people’s current media use. Despite its frequent use in the industry, work is needed to understand how this mobile message strategy works. First, this article conceptualizes the phenom…
Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content
Purpose The purpose of this paper is to explore the interrelationship between television (TV) consumption (viewing ratings), engagement behaviors of different actors on Twitter (TV programs, media, celebrities and viewers) and the content of engagement behaviors (affective, program-related and social content). Design/methodology/approach TV ratings and Twitter data were obtained. The content of tweets was analyzed by means of a sentiment analysis…
Perceptions of Techniques Used to Personalize Messages Across Media in Real Time
The amount of online messages that are personalized based on people's characteristics and interests is growing. Due to technological advancements, it has become possible to personalize messages across media in real time. However, little is known about people's perceptions of these different personalization techniques, while this can have important implications for message effectiveness and the privacy debate. A survey with U.S. adults ( N = 1,008…
Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break
The aim of the study was to deepen our understanding of how related multiscreening affects audience memory and persuasion. A survey was administered after a live television show. The results showed that the higher the perceived relatedness of the multi-screen activity, the more persuasive the message. This effect was mediated by subsequent attention to television content, program involvement, and attention to the commercial break. The model was r…
Challenges and Future Directions of Computational Advertising Measurement Systems
Computational advertising (CA) is a rapidly growing field, but there are numerous challenges related to measuring its effectiveness. Some of these are classic challenges where CA offers a new aspect to the challenge (e.g., multi-touch attribution, bias), and some are brand-new challenges created by CA (e.g., fake data and ad fraud, creeping out customers). In this article, we present a measurement system framework for CA to provide a common start…
Thinking, Knowing, or Thinking You Know: The Relationship Between Multiscreening and Political Learning
Multiscreening (using a device like a smartphone while watching TV) is pervasive and may have beneficial and detrimental consequences for informed citizenship. This national survey ( N = 847) examines how multiscreening during debates and TV news during the 2016 U.S. presidential campaign was related to political learning. Multiscreening was associated with higher levels of thinking about politics (elaboration) and greater confidence about knowle…
A first step in unraveling synced advertising effectiveness
Technological developments and the rise of mobile devices have made it possible to deliver personalized messages to consumers based on their concurrent media usages in real time; this is known as synced advertising. Synced advertising is argued to be an effective personalized advertising strategy in a multi-media environment that will result in more positive brand attitudes compared to those arising from exposure to non-synced advertising. The ai…
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects
Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence in which TV commercials and tablet ads were shown in synced advertising affected consumers’ memory and attention toward advertisements in both media. Because of public debate about privacy concerns related to personalized advertising, we examined the moderating role of consumers’ …
Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults
This study provides insight into Dutch adults’ awareness and perceptions of cross-media personalized advertising with a focus on synced advertising (SA). A survey among a representative sample of the Dutch population (N = 1,994) shows that the majority of people (>70%) are familiar with the collection, use, and sharing of information about their media behavior. People are less familiar with SA, which involves presenting targeted ads to consumers …
Why people would (not) change their media use in response to perceived corporate surveillance
Companies collect and process media users’ personal data for automated decision-making or personalized communication. When individuals perceive corporate surveillance, it could contribute to their self-censorship practices, such as using less media or using media differently. This study aims to understand why people decide to self-regulate their media use, which is important from the perspective of control that individuals have over data collecti…
The Future of Dataveillance in Advertising Theory and Practice
Technological developments have changed the advertising landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising. These developments have made data collection and consequently dataveillance—the automated, continuous, and sometimes unspecific collection, storage, and processing of digital traces—central concepts for advertising scholarship and practice. Studying the impact of consumers’ percepti…
The validation of the Perceived Surveillance Scale
Data-driven practices, such as personalized communication, computational advertising, and algorithmic decision making, are now commonplace. However, they have been criticized for (mis)uses of personal data and invasions of people’s privacy. Recently, scholars have started to examine the concept of perceived surveillance to obtain more insight into the perceptions and effectiveness of data-driven communication. Despite the growing research interes…
Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions
With exponential technology advancement and innovation, consumers can now receive synchronized advertising across media simultaneously. However, programmatic advertising technologies allow many brands, including competing brands, to be synchronized across media. Based on the concept of repetition from the multilayered concept of relatedness, this research investigated the effects of synced brand versus competitor brand with an online scenario–bas…
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: Current issues and a future research agenda
Infrastructure and technological advancements mark a change in the nature and the extent of surveillance practices, which have become central in the advertising landscape. These new developments come with their own ethical ramifications for the industry, consumers, and regulators. The current article reviews the current state of advertising ethics and surveillance by examining the role and interplay of the industry, consumers, and regulators. We …
Privacy Cynicism and its Role in Privacy Decision-Making
In the era of data-driven communication, managing one’s online privacy is a necessary, yet burdensome challenge. While individuals have concerns about firms’ data collection practices, they sometimes appear to disclose personal information for relatively small rewards. We demonstrate that privacy cynicism—an attitude toward privacy protection characterized by frustration, hopelessness, and disillusionment—explains this paradox by moderating the r…
Automated object detection in mobile eye-tracking research: Comparing manual coding with tag detection, shape detection, matching, and machine learning
Conversation-Related Advertising and Electronic Eavesdropping: Mapping Perceptions of Phones Listening for Advertising in the United States, the Netherlands, and Poland
People report receiving ads on their mobile device that are seemingly related to previous offline conversations (i.e., conversation-related advertising). They may think that this is because their electronic devices are eavesdropping (i.e., e-eavesdropping). To gain insights into the scope and characteristics of conversation-related advertising and e-eavesdropping beliefs, we conducted a survey in the United States ( n = 300), the Netherlands ( n …
Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public
Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartph…
Transparency, Awareness, and Privacy Cynicism: Exploring Appropriate Dataveillance for Personalized Advertising Through Qualitative Interviews
In an effort to sell, advertisers track our needs, preferences, and online behaviors. The continuous collection of big volumes of data results in the so-called dataveillance. Guided by the transparency-awareness-control framework and privacy management theory, the current study aims to provide insights into consumers’ thought processes as they determine if, when, and what types of dataveillance are appropriate. We analyzed 22 in-depth interviews …
Dataveillance in Interactive Advertising: Transforming Consumer-Advertiser Interactions and Its Unintended Consequences
Interactive advertising has transformed the relation between consumers and advertisers, with data collection and processing now at its core. Dataveillance—the automated tracking and analysis of large volumes of digital traces—plays a crucial role in enhancing personalization in interactive advertising. However, the increasing reliance on dataveillance raises significant concerns, including impacts on privacy, individual autonomy, ethical consider…
Qualitative insights into cognitive, affective and behavioral coping responses to corporate surveillance
Technological developments have changed information and communication in society by extending the possibilities to collect, process, and share internet user data to optimize communication. This widespread data collection results in companies being one of the main sources of surveillance. The current study explores internet user experiences and coping with corporate surveillance on the cognitive, affective, and behavioral level. Semi-structured in…
Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide
Eye tracking is a method to reliably capture visual attention and is increasingly employed by advertising scholars. This article reviews published advertising eye-tracking research in five advertising journals to provide insight into current usage and future guidelines in advertising scholarship. This work is important because methodological choices have implications for the reliability and validity of the results. This article covers features of…
Introduction to Special Section Regarding Surveillance and Ethics in Advertising
Recent technological advancements have had a profound impact on advertising (Huh and Malthouse 2020; Huh et al. 2023). The digital traces consumers leave behind while interacting with digital devic
Psychology (21 works) · Computer Science (19 works) · Business (18 works) · Advertising (17 works) · Privacy, Security, and Data Protection (15 works) · Digital Marketing and Social Media (11 works) · Political science (11 works) · Social Psychology (10 works) · Impact of Technology on Adolescents (9 works) · Internet privacy (9 works)