Dataveillance in Interactive Advertising
Transforming Consumer-Advertiser Interactions and Its Unintended Consequences
Bibliographic Data
| ID | 21737864 |
|---|---|
| Authors | Joanna Strycharz (0000-0001-7739-3349, University of Amsterdam, corresponding author), Dong Zhang (0000-0003-3786-2272, University of Amsterdam), Claire M Segijn (0000-0002-2424-5737, University of Minnesota) |
| Year | 2025 |
| Volume | 25 |
| Issue | 4 |
| Pages | 381-393 |
| Publication date | 2025-10-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Interactive Advertising (JOURNAL) |
| Journal identifiers | ISSN: 1525-2019 • E-ISSN: 1525-2019 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/15252019.2025.2547850 |
| OpenAlex | W4413986239 |
| Language | EN |
| Citations received | 1 |
| References cited | 64 |
Interactive advertising has transformed the relation between consumers and advertisers, with data collection and processing now at its core. Dataveillance—the automated tracking and analysis of large volumes of digital traces—plays a crucial role in enhancing personalization in interactive advertising. However, the increasing reliance on dataveillance raises significant concerns, including impacts on privacy, individual autonomy, ethical considerations, and societal inequalities. This article examines the role of dataveillance across the interactive advertising process, highlighting its implications for the interactions between consumers and advertisers, and its resulting challenges. By mapping these challenges, this article advances theoretical understanding of the interplay between interactive advertising and dataveillance and offers a research agenda to guide future investigations. The research agenda focuses on the impact of dataveillance on advertising effectiveness, consumer interactions, and advertising research
Advertising · Business · Online advertising · Political science · The Internet · Unintended consequences · World Wide Web · Computer Science · Digital Marketing and Social Media · Privacy, Security, and Data Protection · Sexuality, Behavior, and Technology · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |