Naresh K Malhotra

Dados Biográficos

ID204662
NOMENaresh K Malhotra
PRENOMESNaresh K
SOBRENOMEMalhotra
ASSINATURAMALHOTRA N K
AFILIAÇÕESGeorgia Institute of Technology
VERIFICADONão
TOTAL DE OBRAS15
TOTAL DE CITAÇÕES77
TOTAL COMO AUTOR15
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO1981
ANO MAIS RECENTE DE PUBLICAÇÃO2023
ÍNDICE H4

  • Ad typicality judgments in the processing of creative television ads

    Mark Peterson, Naresh K MalhotraARTICLEInternational Journal of…2023

    The purpose of this research is to better understand the role judgments of ad typicality—the representativeness of an ad for a product category—play in the processing of television advertising. Such judgments would include the expected themes and feelings to be experienced from viewing ads of a product category. This is a vital undertaking because consumers’ judgments of typicality are used in judgments of originality (divergence)—a key dimension…

  • Marketing in African Emerging Markets

    Steven M Burgess, Naresh K MalhotraARTICLEJournal of African Business2020

    The growing importance of African and Indian Ocean Rim markets in the global economy is an important megatrend of our time and part of a historically unprecedented transformation of social, economi

  • Qualitative Consumer Research

    Open AccessNaresh K Malhotra, Russell W BelkBOOKQualitative Consumer Research2017

    Prelims -- A new bridge from text to mind: cognitive literary approaches to advertising -- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices -- The influence of bad credit on consumers' identities -- Showrooming and the small retailer -- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers -- Customer experience research with mobile ethnography: a …

  • Marketing Research 7Th Edition

    Naresh K MalhotraBOOKMarketing Research 7Th Edition2016

  • Essentials of Marketing Research

    Naresh K Malhotra, David F Birks et al.BOOKEssentials of Marketing Research2013

  • Demographics, attitude, personality and credit card features correlate with credit card debt

    Open AccessLili Wang, Wei Lu et al.ARTICLEJournal of Economic Psychology2011Citada por: 12Referências: 49

  • Common Method Variance in Is Research

    Open AccessNaresh K Malhotra, Sung S Kim et al.ARTICLEManagement Science2006

    Despite recurring concerns about common method variance (CMV) in survey research, the information systems (IS) community remains largely uncertain of the extent of such potential biases. To address this uncertainty, this paper attempts to systematically examine the impact of CMV on the inferences drawn from survey research in the IS area. First, we describe the available approaches for assessing CMV and conduct an empirical study to compare them.…

  • A Longitudinal Model of Continued Is Use

    Open AccessSung S Kim, Naresh K MalhotraARTICLEManagement Science2005

    Although initial use is an important indicator of information system (IS) success, it does not necessarily lead to the desired managerial outcome unless the use continues. However, compared with the great amount of work done on IS adoption, little systematic effort has gone into providing insight into continued IS use over time. The objective of this study is to develop a longitudinal model of how users’ evaluations and behavior evolve as they ga…

  • Self concept and product choice

    Open AccessNaresh K MalhotraARTICLEJournal of Economic Psychology1988Citada por: 14Referências: 60

  • Cognitive differentiation in consumer product judgments

    Open AccessChristian Pinson, Naresh K Malhotra et al.ARTICLEJournal of Economic Psychology1984Referências: 34

  • Reflections on the Information Overload Paradigm in Consumer Decision Making

    Naresh K MalhotraARTICLEJournal of Consumer Research1984Citada por: 9

    Journal Article Reflections on the Information Overload Paradigm in Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 436–440, https://doi.org/10.1086/208982 Published: 01 March 1984 Article history Received: 01 September 1983 Revision received: 01 November 1983 Published: 01 M…

  • A Comparison of the Predictive Validity of Procedures for Analyzing Binary Data

    Naresh K MalhotraARTICLEJournal of Business and Economic…1983

    Some approaches for analyzing binary data are briefly described and compared. The results of two empirical investigations in the context of assessing consumer preferences and a simulation study yield some interesting findings. The article concludes with some directions for future research in this area

  • On 'Individual Differences in Search Behavior for a Nondurable

    Naresh K MalhotraARTICLEJournal of Consumer Research1983Citada por: 3

    Journal Article On ‘Individual Differences in Search Behavior for a Nondurable’ Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 125–131, https://doi.org/10.1086/208952 Published: 01 June 1983 Article history Received: 01 August 1982 Revision received: 01 November 1982 Published: 01 June 1983

  • Information Load and Consumer Decision Making

    Naresh K MalhotraARTICLEJournal of Consumer Research1982Citada por: 38

    Journal Article Information Load and Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 419–430, https://doi.org/10.1086/208882 Published: 01 March 1982 Article history Received: 01 April 1980 Revision received: 01 June 1981 Published: 01 March 1982

  • Determinants of Price Dependency

    Michael Etgar, Naresh K MalhotraARTICLEJournal of Consumer Research1981Citada por: 1

    Journal Article Determinants of Price Dependency: Personal and Perceptual Factors Get access Michael Etgar, Michael Etgar Search for other works by this author on: Oxford Academic PubMed Google Scholar Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 217–222, https://doi.org/10.1086/208858 Published: 01 Septe…