Brian Bullington
Biographic Data
| ID | 205080 |
|---|---|
| NAME | Brian Bullington |
| GIVEN NAMES | Brian |
| FAMILY NAME | Bullington |
| SIGNATURE | BULLINGTON B |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 1 |
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1
The disrupt-then-reframe (DTR) influence technique involves confusing consumers with a disruptive message and then reducing ambiguity by reframing the message. Experiment 1 shows that the DTR technique increases retail sales in a supermarket setting. Experiment 2 shows that the DTR technique increases the willingness to pay to join a student interest group. Experiment 3 shows that the DTR technique increases student support for a tuition increase…
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1
The disrupt-then-reframe (DTR) influence technique involves confusing consumers with a disruptive message and then reducing ambiguity by reframing the message. Experiment 1 shows that the DTR technique increases retail sales in a supermarket setting. Experiment 2 shows that the DTR technique increases the willingness to pay to join a student interest group. Experiment 3 shows that the DTR technique increases student support for a tuition increase…
The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1
The disrupt-then-reframe (DTR) influence technique involves confusing consumers with a disruptive message and then reducing ambiguity by reframing the message. Experiment 1 shows that the DTR technique increases retail sales in a supermarket setting. Experiment 2 shows that the DTR technique increases the willingness to pay to join a student interest group. Experiment 3 shows that the DTR technique increases student support for a tuition increase…
Ambiguity (1 works) · Behavioral Health and Interventions (1 works) · Closure (psychology) (1 works) · Cognition (1 works) · Cognitive reframing (1 works) · Computer Science (1 works) · Economics (1 works) · Psychology (1 works) · Psychology of Social Influence (1 works) · Social Psychology (1 works)