Monica Wadhwa
Biographic Data
| ID | 206873 |
|---|---|
| NAME | Monica Wadhwa |
| GIVEN NAMES | Monica |
| FAMILY NAME | Wadhwa |
| SIGNATURE | WADHWA M |
| AFFILIATIONS | Temple University |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 25 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
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Six studies ( N = 1548) and a single ad study on Facebook examine the influence of political ideology on the likelihood of accepting AI‐generated recommendations in categories such as movie streaming, music streaming, and recipe websites. Contrary to conventional wisdom and prior empirical findings that conservatives are less accepting of technology, the current research finds that conservatives are more likely than liberals to accept AI‐generate…
Choosing not to get anchored
Unexpected-Framing Effect
Product tests are a common feature before any product launch. During product tests, marketers might discover that the product can deliver additional unintended benefits to the users. Should marketers communicate such unexpectedly found benefits to their potential customers as an unexpectedly discovered benefit or as an intended benefit? Across six experiments, including a field experiment, the current research shows that framing a product benefit…
When Busy Is Less Indulging
An increasing number of consumers, in recent times, have reported feeling busier than ever. The current research examines how the subjective perception of busyness-which is referred to as a busy mindset in the current research -impacts consumers' decision-making. Building on different streams of research in sociology and self-view, the current research proposes that a busy mindset bolsters people's sense of self-importance, which, in turn, can in…
This Number Just Feels Right
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., $200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., $198.76) encourage reliance on cognition. Thus, rounded (nonrounded) prices lead to a subjective experience of “feeling right” when the purchase decision is driven by feelings (cognition). Further, this sense of fe…
This Number Just Feels Right
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., $200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., $198.76) encourage reliance on cognition. Thus, rounded (nonrounded) prices lead to a subjective experience of “feeling right” when the purchase decision is driven by feelings (cognition). Further, this sense of fe…
When Busy Is Less Indulging
An increasing number of consumers, in recent times, have reported feeling busier than ever. The current research examines how the subjective perception of busyness-which is referred to as a busy mindset in the current research -impacts consumers' decision-making. Building on different streams of research in sociology and self-view, the current research proposes that a busy mindset bolsters people's sense of self-importance, which, in turn, can in…
Swipe right
Six studies ( N = 1548) and a single ad study on Facebook examine the influence of political ideology on the likelihood of accepting AI‐generated recommendations in categories such as movie streaming, music streaming, and recipe websites. Contrary to conventional wisdom and prior empirical findings that conservatives are less accepting of technology, the current research finds that conservatives are more likely than liberals to accept AI‐generate…
This Number Just Feels Right
This research proposes that because rounded numbers are more fluently processed, rounded prices (e.g., $200.00) encourage reliance on feelings. In contrast, because nonrounded numbers are disfluently processed, nonrounded prices (e.g., $198.76) encourage reliance on cognition. Thus, rounded (nonrounded) prices lead to a subjective experience of “feeling right” when the purchase decision is driven by feelings (cognition). Further, this sense of fe…
Unexpected-Framing Effect
Product tests are a common feature before any product launch. During product tests, marketers might discover that the product can deliver additional unintended benefits to the users. Should marketers communicate such unexpectedly found benefits to their potential customers as an unexpectedly discovered benefit or as an intended benefit? Across six experiments, including a field experiment, the current research shows that framing a product benefit…
When Busy Is Less Indulging
An increasing number of consumers, in recent times, have reported feeling busier than ever. The current research examines how the subjective perception of busyness-which is referred to as a busy mindset in the current research -impacts consumers' decision-making. Building on different streams of research in sociology and self-view, the current research proposes that a busy mindset bolsters people's sense of self-importance, which, in turn, can in…
Choosing not to get anchored
Swipe right
Six studies ( N = 1548) and a single ad study on Facebook examine the influence of political ideology on the likelihood of accepting AI‐generated recommendations in categories such as movie streaming, music streaming, and recipe websites. Contrary to conventional wisdom and prior empirical findings that conservatives are less accepting of technology, the current research finds that conservatives are more likely than liberals to accept AI‐generate…
Psychology (5 works) · Advertising (3 works) · Behavioral Health and Interventions (3 works) · Business (3 works) · Computer Science (3 works) · Social Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Economics (2 works) · Mindset (2 works)