Michael L Rothschild
Biographic Data
| ID | 208374 |
|---|---|
| NAME | Michael L Rothschild |
| GIVEN NAMES | Michael L |
| FAMILY NAME | Rothschild |
| SIGNATURE | ROTHSCHILD M L |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1988 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 2 |
Ethical Considerations in Support of the Marketing of Public Health Issues
Reassessing the Impact of Television Advertising Clutter
It has been suggested that increasing levels of clutter on television lead to diminished memory retrieval for advertised brands. Although earlier studies have shown that clutter decreases an individual's ability to recall a brand, it is not clear that clutter will have the same effect on other measures of memory. Two experiments with important methodologic differences from prior clutter studies investigated the impact of clutter on recognition, a…
Predicting Memory for Components of TV Commercials from EEG
Subjects watched television while EEG was being recorded and later completed a series of recognition tests based on component parts of the commercials they had seen. Memory correlated significantly with changes in the electrical patterns that occurred during viewing. The probability of correct recognition was enhanced when alpha blocking continued for a longer period of time and when hemispheric laterality shifted to the right during the onset of…
Hemispherically Lateralized EEG as a Response to Television Commercials
Journal Article Hemispherically Lateralized EEG as a Response to Television Commercials Get access Michael L. Rothschild, Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Yong J. Hyun, Yong J. Hyun Search for other works by this author on: Oxford Academic PubMed Google Scholar Byron Reeves, Byron Reeves Search for other works by this author on: Oxford Academic PubMed Google Scholar Esther Thors…
Reassessing the Impact of Television Advertising Clutter
It has been suggested that increasing levels of clutter on television lead to diminished memory retrieval for advertised brands. Although earlier studies have shown that clutter decreases an individual's ability to recall a brand, it is not clear that clutter will have the same effect on other measures of memory. Two experiments with important methodologic differences from prior clutter studies investigated the impact of clutter on recognition, a…
Predicting Memory for Components of TV Commercials from EEG
Subjects watched television while EEG was being recorded and later completed a series of recognition tests based on component parts of the commercials they had seen. Memory correlated significantly with changes in the electrical patterns that occurred during viewing. The probability of correct recognition was enhanced when alpha blocking continued for a longer period of time and when hemispheric laterality shifted to the right during the onset of…
Hemispherically Lateralized EEG as a Response to Television Commercials
Journal Article Hemispherically Lateralized EEG as a Response to Television Commercials Get access Michael L. Rothschild, Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Yong J. Hyun, Yong J. Hyun Search for other works by this author on: Oxford Academic PubMed Google Scholar Byron Reeves, Byron Reeves Search for other works by this author on: Oxford Academic PubMed Google Scholar Esther Thors…
Hemispherically Lateralized EEG as a Response to Television Commercials
Journal Article Hemispherically Lateralized EEG as a Response to Television Commercials Get access Michael L. Rothschild, Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Yong J. Hyun, Yong J. Hyun Search for other works by this author on: Oxford Academic PubMed Google Scholar Byron Reeves, Byron Reeves Search for other works by this author on: Oxford Academic PubMed Google Scholar Esther Thors…
Predicting Memory for Components of TV Commercials from EEG
Subjects watched television while EEG was being recorded and later completed a series of recognition tests based on component parts of the commercials they had seen. Memory correlated significantly with changes in the electrical patterns that occurred during viewing. The probability of correct recognition was enhanced when alpha blocking continued for a longer period of time and when hemispheric laterality shifted to the right during the onset of…
Reassessing the Impact of Television Advertising Clutter
It has been suggested that increasing levels of clutter on television lead to diminished memory retrieval for advertised brands. Although earlier studies have shown that clutter decreases an individual's ability to recall a brand, it is not clear that clutter will have the same effect on other measures of memory. Two experiments with important methodologic differences from prior clutter studies investigated the impact of clutter on recognition, a…
Ethical Considerations in Support of the Marketing of Public Health Issues
Business (3 works) · Psychology (3 works) · Advertising (2 works) · Cognitive psychology (2 works) · Medicine (2 works) · Neural and Behavioral Psychology Studies (2 works) · Affect (linguistics) (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Audiology (1 works)