Hemispherically Lateralized EEG as a Response to Television Commercials
Bibliographic Data
| ID | 11624347 |
|---|---|
| Authors | Michael Rothschild (corresponding author), Michael L Rothschild, Yong J Hyun, Bryon Reeves, Esther Thorson (0000-0002-6514-801X), Robert Goldstein, Robert E Goldstein (0000-0003-1780-6898) |
| Year | 1988 |
| Volume | 15 |
| Issue | 2 |
| Pages | 185-185 |
| Publication date | 1988-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209156 |
| OpenAlex | W2156797681 |
| Language | EN |
| Citations received | 10 |
| References cited | 5 |
Journal Article Hemispherically Lateralized EEG as a Response to Television Commercials Get access Michael L. Rothschild, Michael L. Rothschild Search for other works by this author on: Oxford Academic PubMed Google Scholar Yong J. Hyun, Yong J. Hyun Search for other works by this author on: Oxford Academic PubMed Google Scholar Byron Reeves, Byron Reeves Search for other works by this author on: Oxford Academic PubMed Google Scholar Esther Thorson, Esther Thorson Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert Goldstein Robert Goldstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 185–198, https://doi.org/10.1086/209156 Published: 01 September 1988 Article history Received: 01 July 1987 Revision received: 01 April 1988 Published: 01 September 1988
Advertising · Audiology · Business · Cognitive psychology · Electroencephalography · Neuromarketing · Hemispheric Asymmetry in Neuroscience · Medicine · Multisensory perception and integration · Neural and Behavioral Psychology Studies · Neuroscience · Psychology
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| Unique citing works | 10 |
|---|---|
| Citations per year | 0,27 |
| Citation span | 1989 - 2024 (36) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |