M Jane Lewis
Biographic Data
| ID | 208786 |
|---|---|
| NAME | M Jane Lewis |
| GIVEN NAMES | M Jane |
| FAMILY NAME | Lewis |
| SIGNATURE | LEWIS M J |
| AFFILIATIONS | Rutgers, the State University of New Jersey |
| ORCID | 0000-0001-5866-8909 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 27 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 3 |
Naturally leading
In the years since the agreement, NAS ads have heavily relied on still-allowable descriptors that may invite reduced risk misperceptions. Notably, these descriptors were consistently used alongside the banned terminology before the agreement and presented as if affiliated conceptually, possibly prompting similar connotations. Findings indicate a continuing need for research into NAS advertising effects and a potential role for additional regulato…
White Owl launches sweepstakes to promote new dessert-flavoured cigar
Since 2009, flavours other than menthol have been prohibited in cigarettes in the USA.1 Meanwhile, flavours remain available in other tobacco products, such as cigars, and continue to be produced and sold in the USA. In recent years, cigar sales have risen;2 notably, sales of flavoured cigars have increased by nearly 50% since the signing of the Tobacco Control Act.3 In 2018, the Food and Drug Administration announced their intent to move forward…
Natural American Spirit launches ‘Sky’, the brand’s first commercial organic cigarette with a charcoal filter
Natural American Spirit (NAS), a leading cigarette brand in the USA,1 markets its products using descriptors such as ‘organic’ and ‘tobacco & water’. Consumers believe that cigarettes with these and similar descriptors are more appealing, healthier and/or less harmful than cigarettes without these descriptors.2–11 Moreover, NAS advertising prominently features nature-related imagery, highlights the brand’s sustainable farming practices and exploi…
Less harmful’? Exploring reactions to quantitative modified risk claims for snus and e-cigarettes
Quantitative claims suggesting high levels of reduced risk when comparing e-cigarettes or smokeless tobacco/snus relative to cigarettes may be successful in gaining attention and being persuasive for some audiences, particularly, if from more credible sources. However, message developers, users and evaluators should be mindful of message limitations and aim to mitigate unintended consequences
Violent Trends in Hip-Hop Entertainment Journalism
While the prevalence and adverse effects of violence in hip-hop music and music videos have been studied extensively, hip-hop entertainment journalism, which reports on hip-hop news and events, has been largely unexplored. The purpose of this study was to examine violent trends in hip-hop journalism. We conducted a content analysis on a random sample of 970 news articles, 218 interview articles and the accompanying photographs from three hip-hop …
Smokers’ and Young Adult Non-Smokers’ Perceptions and Perceived Impact of Snus and E-Cigarette Modified Risk Messages
Although no tobacco products are safe, tobacco companies in the United States may request regulatory authorization to make certain "modified risk tobacco product" (MRTP) claims in their marketing. However, few qualitative studies have explored consumer perceptions and understanding of comparative risk messages and wordings. We examined consumer perceptions of statements indicating reduced risks and exposure to chemicals from snus and e-cigarettes…
Being politically active does not have to be difficult.’ A content analysis of tobacco industry-sponsored advocacy websites
Websites promoting protobacco advocacy are an important and evolving strategy for the tobacco industry. Websites are particularly well suited to leverage marketing activities (eg, building relationships with retailers and consumers) to achieve policy objectives. Monitoring these tactics may allow advocates to counter and anticipate industry opposition to tobacco policy
Following in the footsteps of Natural American Spirit
Natural American Spirit (NAS) is a premium cigarette brand that is manufactured by Santa Fe Natural Tobacco Company (SFNTC), which has been a subsidiary of Reynolds American (RAI) since 2002. NAS’s marketing strategy has included the use of descriptors such as ‘natural’, ‘organic’ and ‘additive-free’ and nature-related imagery,1 which have been shown to mislead consumers to believe that NAS is less harmful than other cigarette brands.2 3 The NAS …
Naturally similar
In 2015, the US Food and Drug Administration (FDA) sent warning letters to makers of Natural American Spirit (NAS) and Nat Sherman cigarettes regarding their use of misleading descriptors such as ‘additive-free’ and ‘natural’ on product labels and advertising.1 2 The result was a 2017 agreement to remove the terms ‘additive-free’ and ‘natural’ as claims, while still allowing NAS to retain the word ‘natural’ in its brand name.3 The agreement also …
E-cigarette brand mocks tobacco control warning labels
It is a fact—new regulations are coming down the pike for e-cigarettes now that they fall under the FDA’s authority, as per the Deeming Rule enacted in August 2016. Ahead of new warning label requirements for e-cigarettes, one e-cigarette brand (Blu) has been poking fun at this tobacco control policy. Blu’s 2017 ‘Something Better’ print ad campaign prominently featured ad claims in the visual style of tobacco warning labels (‘Important: Contains …
Census tract correlates of vape shop locations in New Jersey
Gone are the days of mass-media marketing plans and short term customer relationships”
Database marketing is an important and increasingly sophisticated tobacco marketing strategy. Additional research is needed on the prevalence of receipt and exposure to direct mail items and their influence on receivers' perceptions and smoking behaviours
Interviews with smokers about smokeless tobacco products, risk messages and news articles
Exposure to reduced-risk SLT information may have some impact on smokers' SLT perceptions and interest, but this might be limited by a variety of negative SLT beliefs and growth of other smoking alternatives. Future research should explore SLT risk message effects with larger samples and different study designs
Qualitative analysis of Camel Snus' website message board—users' product perceptions, insights and online interactions
Camel Snus has appeal for at least some smokers and SLT users. Camel Snus' website message board may have been a doubly beneficial marketing feature in both connecting product users and providing product feedback to the company during test-marketing
Dealing With an Innovative Industry
Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limi…
Defining Cigarette Smoking Status in Young Adults
Sole use of the adult or adolescent measure of current cigarette smoking is insufficient to document progression to regular smoking in young adults
Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults
We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase co…
Relationships Between Cigarette Smoking and Weight Control in Young Women
While multiple risk factors are associated with smoking, body weight concern is a significant risk factor for smoking among young women, including adolescents. This article explores the relationship between frequency of smoking and weight loss strategies among a nationally representative sample of high school females (n = 7,828). Adjusted odds ratios were generated for smoking, weight goals, and weight loss strategies, controlling for demographic…
Brownfields Redevelopment, Preferences and Public Involvement
A survey was conducted with over 200 residents of a largely Hispanic census tract in the City of Perth Amboy, NJ, in order to identify their preferences for brownfield redevelopment and the extent to which residents want to participate in the redevelopment process. We found that residents preferred recreation, cultural and other community facilities, followed by new housing. They were less interested in industry and business. Three-quarters of re…
Cognitive functioning in 8- to 18-month old drug-exposed infants
This study examined the cognitive functioning in 236 infants at 8 and 18 months of age.Thirty-seven infants were heavily exposed to cocaine in-utero, 30 were lightly exposed, and 169 were not exposed to cocaine.Cognitive functioning was evaluated with the Bayley Scales of Infant Development (2nd ed.; N. Bayley, 1993) at both ages.Infant information processing was also assessed with an infantcontrolled habituation procedure.Results indicated that …
Brownfields Redevelopment, Preferences and Public Involvement
A survey was conducted with over 200 residents of a largely Hispanic census tract in the City of Perth Amboy, NJ, in order to identify their preferences for brownfield redevelopment and the extent to which residents want to participate in the redevelopment process. We found that residents preferred recreation, cultural and other community facilities, followed by new housing. They were less interested in industry and business. Three-quarters of re…
Cognitive functioning in 8- to 18-month old drug-exposed infants
This study examined the cognitive functioning in 236 infants at 8 and 18 months of age.Thirty-seven infants were heavily exposed to cocaine in-utero, 30 were lightly exposed, and 169 were not exposed to cocaine.Cognitive functioning was evaluated with the Bayley Scales of Infant Development (2nd ed.; N. Bayley, 1993) at both ages.Infant information processing was also assessed with an infantcontrolled habituation procedure.Results indicated that …
Census tract correlates of vape shop locations in New Jersey
Dealing With an Innovative Industry
Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limi…
Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults
We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase co…
Cognitive functioning in 8- to 18-month old drug-exposed infants
This study examined the cognitive functioning in 236 infants at 8 and 18 months of age.Thirty-seven infants were heavily exposed to cocaine in-utero, 30 were lightly exposed, and 169 were not exposed to cocaine.Cognitive functioning was evaluated with the Bayley Scales of Infant Development (2nd ed.; N. Bayley, 1993) at both ages.Infant information processing was also assessed with an infantcontrolled habituation procedure.Results indicated that …
Brownfields Redevelopment, Preferences and Public Involvement
A survey was conducted with over 200 residents of a largely Hispanic census tract in the City of Perth Amboy, NJ, in order to identify their preferences for brownfield redevelopment and the extent to which residents want to participate in the redevelopment process. We found that residents preferred recreation, cultural and other community facilities, followed by new housing. They were less interested in industry and business. Three-quarters of re…
Relationships Between Cigarette Smoking and Weight Control in Young Women
While multiple risk factors are associated with smoking, body weight concern is a significant risk factor for smoking among young women, including adolescents. This article explores the relationship between frequency of smoking and weight loss strategies among a nationally representative sample of high school females (n = 7,828). Adjusted odds ratios were generated for smoking, weight goals, and weight loss strategies, controlling for demographic…
Defining Cigarette Smoking Status in Young Adults
Sole use of the adult or adolescent measure of current cigarette smoking is insufficient to document progression to regular smoking in young adults
Tobacco Industry Direct Mail Marketing and Participation by New Jersey Adults
We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase co…
Dealing With an Innovative Industry
Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limi…
Qualitative analysis of Camel Snus' website message board—users' product perceptions, insights and online interactions
Camel Snus has appeal for at least some smokers and SLT users. Camel Snus' website message board may have been a doubly beneficial marketing feature in both connecting product users and providing product feedback to the company during test-marketing
Gone are the days of mass-media marketing plans and short term customer relationships”
Database marketing is an important and increasingly sophisticated tobacco marketing strategy. Additional research is needed on the prevalence of receipt and exposure to direct mail items and their influence on receivers' perceptions and smoking behaviours
Interviews with smokers about smokeless tobacco products, risk messages and news articles
Exposure to reduced-risk SLT information may have some impact on smokers' SLT perceptions and interest, but this might be limited by a variety of negative SLT beliefs and growth of other smoking alternatives. Future research should explore SLT risk message effects with larger samples and different study designs
Census tract correlates of vape shop locations in New Jersey
E-cigarette brand mocks tobacco control warning labels
It is a fact—new regulations are coming down the pike for e-cigarettes now that they fall under the FDA’s authority, as per the Deeming Rule enacted in August 2016. Ahead of new warning label requirements for e-cigarettes, one e-cigarette brand (Blu) has been poking fun at this tobacco control policy. Blu’s 2017 ‘Something Better’ print ad campaign prominently featured ad claims in the visual style of tobacco warning labels (‘Important: Contains …
Naturally similar
In 2015, the US Food and Drug Administration (FDA) sent warning letters to makers of Natural American Spirit (NAS) and Nat Sherman cigarettes regarding their use of misleading descriptors such as ‘additive-free’ and ‘natural’ on product labels and advertising.1 2 The result was a 2017 agreement to remove the terms ‘additive-free’ and ‘natural’ as claims, while still allowing NAS to retain the word ‘natural’ in its brand name.3 The agreement also …
Violent Trends in Hip-Hop Entertainment Journalism
While the prevalence and adverse effects of violence in hip-hop music and music videos have been studied extensively, hip-hop entertainment journalism, which reports on hip-hop news and events, has been largely unexplored. The purpose of this study was to examine violent trends in hip-hop journalism. We conducted a content analysis on a random sample of 970 news articles, 218 interview articles and the accompanying photographs from three hip-hop …
Smokers’ and Young Adult Non-Smokers’ Perceptions and Perceived Impact of Snus and E-Cigarette Modified Risk Messages
Although no tobacco products are safe, tobacco companies in the United States may request regulatory authorization to make certain "modified risk tobacco product" (MRTP) claims in their marketing. However, few qualitative studies have explored consumer perceptions and understanding of comparative risk messages and wordings. We examined consumer perceptions of statements indicating reduced risks and exposure to chemicals from snus and e-cigarettes…
Being politically active does not have to be difficult.’ A content analysis of tobacco industry-sponsored advocacy websites
Websites promoting protobacco advocacy are an important and evolving strategy for the tobacco industry. Websites are particularly well suited to leverage marketing activities (eg, building relationships with retailers and consumers) to achieve policy objectives. Monitoring these tactics may allow advocates to counter and anticipate industry opposition to tobacco policy
Following in the footsteps of Natural American Spirit
Natural American Spirit (NAS) is a premium cigarette brand that is manufactured by Santa Fe Natural Tobacco Company (SFNTC), which has been a subsidiary of Reynolds American (RAI) since 2002. NAS’s marketing strategy has included the use of descriptors such as ‘natural’, ‘organic’ and ‘additive-free’ and nature-related imagery,1 which have been shown to mislead consumers to believe that NAS is less harmful than other cigarette brands.2 3 The NAS …
White Owl launches sweepstakes to promote new dessert-flavoured cigar
Since 2009, flavours other than menthol have been prohibited in cigarettes in the USA.1 Meanwhile, flavours remain available in other tobacco products, such as cigars, and continue to be produced and sold in the USA. In recent years, cigar sales have risen;2 notably, sales of flavoured cigars have increased by nearly 50% since the signing of the Tobacco Control Act.3 In 2018, the Food and Drug Administration announced their intent to move forward…
Natural American Spirit launches ‘Sky’, the brand’s first commercial organic cigarette with a charcoal filter
Natural American Spirit (NAS), a leading cigarette brand in the USA,1 markets its products using descriptors such as ‘organic’ and ‘tobacco & water’. Consumers believe that cigarettes with these and similar descriptors are more appealing, healthier and/or less harmful than cigarettes without these descriptors.2–11 Moreover, NAS advertising prominently features nature-related imagery, highlights the brand’s sustainable farming practices and exploi…
Less harmful’? Exploring reactions to quantitative modified risk claims for snus and e-cigarettes
Quantitative claims suggesting high levels of reduced risk when comparing e-cigarettes or smokeless tobacco/snus relative to cigarettes may be successful in gaining attention and being persuasive for some audiences, particularly, if from more credible sources. However, message developers, users and evaluators should be mindful of message limitations and aim to mitigate unintended consequences
Naturally leading
In the years since the agreement, NAS ads have heavily relied on still-allowable descriptors that may invite reduced risk misperceptions. Notably, these descriptors were consistently used alongside the banned terminology before the agreement and presented as if affiliated conceptually, possibly prompting similar connotations. Findings indicate a continuing need for research into NAS advertising effects and a potential role for additional regulato…
Medicine (17 works) · Business (15 works) · Smoking Behavior and Cessation (15 works) · Advertising (13 works) · Environmental health (11 works) · Political science (8 works) · Consumer Attitudes and Food Labeling (7 works) · Marketing (7 works) · Tobacco industry (7 works) · Behavioral Health and Interventions (6 works)