Dealing With an Innovative Industry
A Look at Flavored Cigarettes Promoted by Mainstream Brands
Bibliographic Data
| ID | 11031906 |
|---|---|
| Authors | M Jane Lewis (0000-0001-5866-8909, The authors are with the Department of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey–School of Public Health, New Brunswick, NJ.), Olivia Wackowski (The authors are with the Department of Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey–School of Public Health, New Brunswick, NJ.), Olivia A Wackowski (0000-0001-9159-5473, Rutgers, the State University of New Jersey) |
| Year | 2006 |
| Volume | 96 |
| Issue | 2 |
| Pages | 244-251 |
| Publication date | 2006-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.2004.061200 |
| PMID | 16380563 |
| PMCID | PMC1470487 |
| OpenAlex | W2142672288 |
| Language | EN |
| Citations received | 21 |
| References cited | 27 |
Product and marketing innovation is key to the tobacco industry’s success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and “someday smoking”), as well as their potential impact on young adults
Advertising · Business · Environmental health · Mainstream · Political science · Tobacco industry · Consumer Behavior in Brand Consumption and Identification · Global Public Health Policies and Epidemiology · Law · Marketing · Medicine · Smoking Behavior and Cessation
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| Unique citing works | 21 |
|---|---|
| Citations per year | 1,05 |
| Citation span | 2006 - 2024 (19) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 20 |