Michaela Dewe
Biographic Data
| ID | 2113776 |
|---|---|
| NAME | Michaela Dewe |
| GIVEN NAMES | Michaela |
| FAMILY NAME | Dewe |
| SIGNATURE | DEWE M |
| AFFILIATIONS | University of Surrey |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
The cigarette box as an advertising vehicle in the United Kingdom: A case for plain packaging
This research aimed to study tobacco advertising between 1950-2003 and to evaluate the role of the cigarette box in advertising. Tobacco company advertisements ( n = 204) were coded for content and meanings used to promote their product. There was a significant shift from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. It is argued that the cigare…
The cigarette box as an advertising vehicle in the United Kingdom: A case for plain packaging
This research aimed to study tobacco advertising between 1950-2003 and to evaluate the role of the cigarette box in advertising. Tobacco company advertisements ( n = 204) were coded for content and meanings used to promote their product. There was a significant shift from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. It is argued that the cigare…
The cigarette box as an advertising vehicle in the United Kingdom: A case for plain packaging
This research aimed to study tobacco advertising between 1950-2003 and to evaluate the role of the cigarette box in advertising. Tobacco company advertisements ( n = 204) were coded for content and meanings used to promote their product. There was a significant shift from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. It is argued that the cigare…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Environmental health (1 works) · Graphic Design and Typography (1 works) · Medicine (1 works)